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Work experience


Sands Media LLC
  • Media & Marketing Blog at
  • Promotions Consultant, Island Def Jam Music Group (2010)
  • Co-Producer, “The Best of” on WNDY-TV (2009)
  • Programming Consultant, Crossroads Communications Terre Haute (2005-2007)
  • Marketing Consultant, Virgin Millionaires (2005 – 2007)
  • Programming Consultant, WUJM-FM Biloxi (2003 – 2005)
  • Programming Consultant, Fairwest Direct (2002 – 2003)
  • Programming Consultant, WKZW-FM Hattiesburg (2001 – 2002)
  • Manager, King Konga (1997 – 2003) 
  • Jan 2000Sep 2010

    Director of Operations, Programming, & Digital Brands

    Entercom Communications

    Stations:  WZPL-FM, WNTR-FM, WXNT-AM, HD2 & HD3

    Formats:  Adult Top 40, Variety Hits, Talk


    • Entercom Hot AC "Format Captain"
    • Assisted with many corporate projects including the launch of nationally syndicated "Your Time with Kim Iverson" evening program
    • Program Director of the Year, Radio & Records Industry Achievement Award, 2006
    • Executive Producer, "Smiley Morning Show" on WZPL - named "Best Local Radio Show" for seven consecutive years (Nuvo)
    • WZPL named "Best Local Radio Station" for nine consecutive years (Nuvo)
    Jan 1999Dec 1999

    Program Director, Star 100.7

    KFMB Stations

    Format:  Modern/Hot AC


    • Hot AC Station of the Year, Radio & Records Industry Achievement Award, 1999
    • Hot AC Station of the Year, Billboard Monitor Awards, 1999
    • Home of Jeff & Jer in the Morning!
    Oct 1996Dec 1998

    Equity Partner, VP Operations & Programming

    Tralyn Broadcasting


    Formats:  CHR, Talk, Country


    • Co-host of Live95 Morning Show, MAB Personlity of the Year, 1998
    • Live95, MAB Station of the Year, 1998
    Nov 1992Sep 1996

    Assistant Station Manager & Morning Show Host


    Format:  CHR


    • Scott in the Morning, MAB Personality of the Year, 1994 & 1996






    Certified Radio Marketing Consultant

    Radio Advertising Bureau


    Additional Experience

    • Program Director, WZBQ-FM Tuscaloosa-Birmingham
    • Operations Manager, WABB-AM Mobile
    • Program Director, WXLT-FM Baton Rouge
    • Assistant Program Director, WKRG-FM Mobile
    • Producer, Scoot in the Morning, WKRG-FM Mobile
    • Various Positons, WZKX-FM Biloxi


    Broad Experience

    Brand Management

    Talent Coach

    Audience Research

    Marketing, Publicity

    Event Production

    Media Professional

    Broadcast Operations

    Radio Programming

    Digital Platforms & Content

    Artist & Talent Management

    Public Relations

    Ratings & Research Analysis

    Marketing Specialist

    Loyalty Based Solutions

    Experiencial Promotions

    B2B Activation

    Community Relations

    Guerilla Tactics

    Radio, TV, Outdoor, Print Ads

    Digital Engagement

    Social Media Strategies

    Database Management

    Email Marketing

    Texting & Mobile Apps

    Blogs, Web Content

    Streaming, Podcasts, Video

    Search Engine Optimization


    Scott Sands is a broadcast, marketing, digital media, and music management veteran.  His successful track record includes 20 years as manager of winning brands in San Diego, Mobile, Baton Rouge, Tuscaloosa-Birmingham, and Biloxi-Gulfport; including radio station ownership as Vice President at Tralyn Broadcasting on the Mississippi Gulf Coast. Sands most recently spent 11 years as the Director of Operations & Programming for the Entercom Communications cluster in Indianapolis.  According to Arbitron PPM ratings, 49.2% of Indianapolis Women aged 18-49 listened to one or both of the FM music brands under his leadership (August 2010).