Aruba Networks Technology Program, Las Vegas, Nevada —2018— Technology Event Lead focused on creating an amazing onsite customer experience. Collaborate extensively with event management, IT staff, application support, and engineering to ensure seamless coordination and execution of this program. Lead event end-to-end across Aruba Networks and develop event strategy and vision while ensuring innovative event experience. Develop event schedule and agenda with key stakeholders to ensure it aligns with the overarching product roadmaps, event messaging pillars, business priorities and executive vision. Work closely with speaker teams to ensure content and messaging is consistent and on-brand. Deliver reporting on key metrics for events and site performance to ensure goals are met, and deliver recommendations for improvement.
Bell Helicopter Program, The International Consumer Electronics Show, Las Vegas, Nevada—2018— Technology Event Lead, overseeing a team of Technology Brand Ambassadors for an aerospace event focused on training, and developing staff on the futuristic concept: an electric flying taxi. Excite consumers creatively with inspirational product demonstrations and a communication style to explain the positive impact Bell Helicopter's design will have on addressing transportation concerns in cities worldwide. Guide consumers through the electric flying taxi (cabin) experience utilizing Oculus Rift VR gear. Highlight how Bell Helicopter in cooperation with Uber will work together to accelerate the eventual large-scale deployment of electric vertical take-off and landing vehicles (VTOLs) to fulfill the mission of providing a safe, reliable transportation service to everyone, everywhere.
Amazon, Amazon re:Invent Technology Program, Las Vegas, Nevada —2017— Technology Event Manager acting as the primary liaison between the client and the other staff for the planning and execution of the technical aspects of the event, with highly complex technology requirements. Assist with development of the overall production of the event, coordinate the physical resources, technology and other support staff, both before and during the event, to make it a reality. Track event outcomes across various key performance indicators (KPIs) around engagement, efficiency, and ROI, reporting progress and key insights at regular intervals; adjusting plans as necessary. Develop and mentor staff on proper event procedures, and create an environment of continual improvement to inspire employee morale. Ensure staff is adequately prepared for the event and make quantitative recommendations for future event participation.
Blizzard Entertainment, Comic-Con International, San Diego, California – 2017 – Technology Event Lead, overseeing a team of Technology Brand Ambassadors for a gaming event. Engage consumers and share key messages about Blizzard Entertainment's new product offering through engagement and live demonstrations. Maintain working knowledge of client products in order to be a subject matter expert. Provide detailed feedback on attendee interactions and comments. Support team knowledge and optimize social media efforts to maximize event success.
Salesforce, TrailheaDX 2017, San Francisco, California – 2017 – Event Technology Manager - Work collaboratively with program management, operations and product management to ensure seamless coordination and execution of event program. Manage and Lead a team of Technology Brand Ambassadors. Develop event schedule and agenda with key stakeholders to ensure it aligns with the overarching event roadmap, event messaging pillars, business priorities and executive vision. Establish event KPIs and drive comprehensive post-event analysis and reporting. Set, communicate and maintain timelines and priorities on event program. Analyze event operations and prepare and implement recommendations for improving operational efficiencies within the event. Trouble shoot, and smooth issues related to the successful execution of event program. Drive a strong culture of operational compliance by providing supervision and accountability across the team. Provide post event analysis, budget recaps, internal feedback and incorporate learning into future event plans.
Amazon, Amazon Web Services Technology Program, Las Vegas, Nevada – 2017 – Technology User Support Manager, overseeing a team of Technology Brand Ambassadors for a technology program. Provide computer user support for Amazon Web Services certification program and Certification Exam Testing Center. Process credentials for attendees, utilizing scanning technology to ensure they have access to all sessions to bring together AWS users of all skill levels to connect, engage, and learn more about AWS. Provide directional support to Technical Bootcamps, APN Partner Accreditation Bootcamps, and AWS Certification Exam Readiness Workshops.
Elgato Systems, The International Consumer Electronics Show, Las Vegas, Nevada – 2017 – Technology Product Specialist focused on providing consumer product knowledge on a range of smart home sensors that detect motion, gather data on air quality, temperature, humidity, air pressure, energy and water consumption on iPhone, iPad, iPod touch, and Apple Watch using Bluetooth Smart technology. Update consumers about Elgato’s relationship with Thread (an open IPv6 based protocol) designed for the home that’s secure and reliable and that can help the Internet of Things realize its potential for years to come.
Elgato Systems, The International Consumer Electronics Show, Las Vegas, Nevada — 2016 – Technology Product Specialist focused on walking consumers through a range of smart home sensors that gather data on air quality, temperature, humidity, air pressure, energy and water consumption on iPhone, iPad, iPod touch, and Apple Watch using Bluetooth Smart technology. Help the user gain insights on how to improve comfort in their home, and make it a smarter place. Assimilate knowledge regarding products technical specifications and functions. Demonstrate sensitivity of smart home MEMS sensor for the consumer by controlled scientific experiment.
Elgato Systems, The California Association of Realtors Expo, San Jose, California —2015 – Technology Product Specialist focused on walking consumers through Game Capture HD, Thunderbolt docking station, smart key, smart power, Avea dynamic mood LED, and a range of smart home sensors that gather data on air quality, temperature, humidity, air pressure, energy and water consumption on iPhone, iPad, iPod touch and Android using Bluetooth Smart technology. Help the user gain insights on how to improve comfort in their home, and make it a smarter place. Assimilate knowledge regarding products technical specifications and functions.
PAX Prime, Seattle, Washington—contracted through Cyber Solutions Agency—2015—Technology Production Assistant focused on setting up computer/gaming stations. Coupled with assisting clients with booth setup, running errands, answering questions, keeping areas tidy, helping out with various tasks.
Swann Best Buy Show, Sacramento, California—contracted through 360 Events & Promotions—2015—Technology Specialist focused on discussing security technology concepts and innovative ‘peer to peer’ technology, which facilitates linking the Swann security system to the Internet and a smartphone or tablet in a few easy steps.
Salesforce World Tour, Seattle, Washington—contracted through 360 Events & Promotions—2015–Registration Assistant: entering registrants’ name, printing and stuffing badges, handing out appropriate collateral.
AT&T Pebble Beach National Pro‑Am, Pebble Beach, CA - contracted through The Marketing Arm—2015—Social Media Manager —Attract and interact with targeted virtual communities and networks users. Achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.
Elgato Systems, The International Consumer Electronics Show, Las Vegas, Nevada—contracted through 360 Events & Promotions—2015 – Technology Product Specialist focused on walking consumers through a range of smart sensors that gather data on air quality, temperature, humidity, air pressure, energy and water consumption on iPhone and iPad. Help the user gain insights on how to improve comfort in their home, and make it a smarter place.
Neutrogena, Nike Women’s Marathon, San Francisco, CA—contracted through The Marketing Arm—2014—Production Assistant focused on load-in & load-out of heavy event space equipment; flat screen set up, troubleshoot computers, and network routers and set up logo wall, walls for flat screens, buzz wall for social sharing, & vanity stations.
Microsoft, Metro PCS, Windows Phone 8 program at Seattle, WA - contracted through M2W Events for Microsoft Corporation, Redmond, WA, 2013 - – Windows Phone 8 Product Specialist, Team Lead focused on training and developing staff on Metro PCS services in concert with the Windows 8 OS. Guide staff through user interface to demonstrate how to customize Windows 8 OS for the consumer to impact user experience. Walk consumers through hardware, software, camera and battery and highlight personal information management features: OneNote, social networks, Wallet, and family. Coupled with business apps: Adobe, Excel, Word, Powerpoint and SkyDrive storage. Featured DirectX 11, Touch UI and Xbox-Live Hub. Maintain working knowledge of all Microsoft's products in order to be a subject matter expert onsite.
Microsoft, Windows 8 Surface Tablet RT Program at Seattle, WA - contracted through DNA Marketing & Events for Microsoft Corporation, Redmond, WA, 2013 - Windows 8 Surface Tablet, Product Specialist aimed at engaging and exciting consumers creatively with Major League Soccer application exclusive on Windows 8. Walk consumers through the user interface to demonstrate how to customize Windows 8's live tiles and game updates delivered to their start screen. Demonstrate how to update pre-installed apps, unlock the device using "Picture Password", choose modern UI color schemes, modern UI tiles, naming UI tiles, share photos, app switching, and social integration. Maintain working knowledge of all Microsoft's products in order to be a subject matter expert onsite.
Microsoft, Windows Phone 8 Program in Seattle, WA - contracted through 24 Seven Talent for Microsoft Corporation, Redmond, WA, 2013 - Windows Phone 8, Product Specialist aimed at engaging and exciting consumers creatively with inspirational product demonstrations and a communication style that explains the benefits of the Windows Phone 8 mobile operating system. Educate and share product features and information technology with consumers based on the Windows Phone 8 user interface and user experience. Maintain working knowledge of all Microsoft's products in order to be a subject matter expert onsite.
Twilight Breaking Dawn DVD Release Video Projection Program - various Seattle, WA locations 2013 Projectionist - contracted through 360 Events & Promotions Video projectionist for the pre DVD release of the new Lionsgate film Twilight "Breaking Dawn" at various locations throughout Seattle and surrounding areas. This campaign was a guerrilla marketing style program where we selected various walls outside buildings in areas that had heavy evening foot traffic and projected video images for the upcoming release of the film. Duties included but not limited to: shipping/receiving, load-in & load-out of heavy video projection equipment; wiring and troubleshooting video projection equipment; angling, image projection, focus and running equipment; maintaining additional equipment such as generators, tarps, etc.
Allstate Tailgate Tour - Seattle, WA 2012
Event Manager - contracted through: Assist Marketing Managed a staff of 16 brand ambassadors for the Allstate Tailgate Tour stop in Seattle, WA.
Duties included but not limited to: managed staff time sheets and break schedules; rotated staff to various stations throughout the footprint to make sure staff kept up excitement about the brand; assist in trouble shooting EDC units (electronic data capture); assist in lead generation and making sure staff was in the correct locations to optimize heavy foot traffic areas; handle any consumer or fan disputes related to staff interaction; overall brand promotion; event wrap up, load-in and recapping.
Milk Pep - Rock & Roll Marathon - Portland, OR & Seattle, WA 2012
Product Specialist/Digital Media - contracted through: Assist Marketing Product Specialist with a key position as Digital Media Coordinator. Duties included but not limited to: lead generation by use of programmed tablets; encouraged pre race day runners to create videos for a brand message video "my after" to help promote chocolate milk consumption after a workout; operate and troubleshoot video equipment; film various pre race day runners hundreds of videos for contest entry; race day sampling at finish line; assist in race day set-up and event striking/wrap up.
Comcast Cable Nickelodeon event - Seattle, WA 2012 SpongeBob Square Pants Costume Character Handler - contracted through 360 Events & Promotions New Comcast Cable store opening event promotion. Duties included but not limited to: assisted the costume character staff by making sure the children were ready for SpongeBob's appearance; getting children excited about ongoing appearances throughout the day and emceeing before each appearance of SpongeBob. Assisting children and their parents to various areas of the footprint and making sure everyone was excited about the new store opening as well as the new products and services.
Cartoon Network Move It Movement - Seattle, WA 2011 Brand Ambassador - contracted through 360 Events & Promotions Brand Ambassador promoting a healthy lifestyle for youths in order to encourage them to step away from the video games & T.V. and get some exercise. Duties included but not limited to: assisted children with various activities throughout the footprint with the primary area as the golf putting assistant; demonstrated to children how to hold a golf club and how to sink a golf ball into the various holes in order for them to win prizes; line control during heavy foot traffic periods; explained to parents the health benefits of children getting at least 30 min of exercise per day.
Hennessy Road Show - In market tour Bellevue, WA & Portland, OR 2011Assistant In Market Logistics/Tour Manager - contracted through 360 Events & Promotions. Assisted primary tour manager with various aspects for a new media launch for Hennessy. Duties included but not limited to: shipping and receiving of deliverables, event equipment, ad boards & premiums; load-in & load-out of event equipment utilizing 17' box truck; event site checks, venue management communication & display placements; complete event setup/striking/wrap-up from beginning to completion; client communication and promotional staff management.
Verizon Wireless, Zynga & Svedka - Photo booth programs - In market tour - various San Francisco/Bay Area locations 2010
Assistant Photographer Operations, Digital Media/Tour Assistant - contracted through: Polite in Public. Assisted primary photographer/videographer on multiple in market programs as well as traveled to various areas throughout Northern California. Duties included but not limited to: load-in/load-out & maintain photography and video equipment from local storage facility; travel to various markets on a per diem basis to operate equipment at various events; venue site checks, set up/striking/wrap up; extensive wiring, lighting, camera and video equipment as well as specialized printer troubleshooting. Flat touch screen setup and lead generation utilizing electronic data capture (EDC) via Windows touch screen system.
Dole Fruit Juice - Sacramento, CA 2009 Site Lead/Event Manager - contracted through: Talented Entertainment Managed staff and logistics for the launch of a new Dole fruit juice product. Duties included but not limited to: event site check and venue management communication; event footprint set-up/striking/wrap up; managed staff timesheets, break schedules and footprint station rotations; keep track of ice placement and make sure coolers and cooling areas have appropriate levels of ice in 100+ degree weather; manage staff sampling efforts and proper branding.
New Balance Berkeley Campus Program - Berkeley, CA 2008 Campus Brand Ambassador - contracted through: Fusion Promoted New Balance sneakers to students through a Berkeley campus program. Duties included but not limited to: distribute branded premiums via guerilla style engagement around Berkeley campus; hang door ads at various student housing locations; attach branded magnets to student athlete facility lockers; mirror clings to locker room mirrors; overall brand promotion and engaging the students in the benefits of the brand.