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Summary

  • Competent, Self-motivated, hard working & goal-oriented Marketing professional with a high degree of flexibility, creativity, resourcefulness, commitment & optimism, determined to carve a successful and satisfying career in the field of Marketing.
  • Rich exposure across Sales & Marketing, Business Development, Channel Management, Market Research & Strategic Planning. Recognized as a proactive individual who can rapidly identify business problems, formulate tactical plans, initiate change and implement effective business strategies in challenging environments to enhance revenue generation, market share expansion and profitability.
  • Possessing valuable insights, keen analysis and team approach to implement best practices, adept at working in high pressure environments with strict deadlines and multiple deliverables. Gained professional exposure while serving for over 6+ years in the Marketing Field,
  • Proven and Verifiable Track record of building new business, securing customer loyalty, and establishing strong relationships with external business partners.

Work experience

2013-04

Business Development

Key Competencies
Business Development­ Revenue Growth and Profitability­ Opportunity Identification­ Key Account Management­ Go to Market Strategies­ Performance Improvement­ Strategy, Vision & Mission Planning­ Market Penetration BTL Marketing-Brand Promotion-Sales Promotion Professional Accomplishments ▪ Best Venue Marketing Manager Award by CSO in. ▪ Best Venue Marketing Manager in Q2&Q3, 2012 across India. ▪ Best Target Achievement in terms of QMT, Sales across India. ▪ 100% Marketing Plan Execution in 1st week of every month. ▪ Best Target Achiever in terms of CE, Sales, SOH. ▪ Best Collections in Zero Bucket obtained Rank #1 in Bathinda Zone ▪ Received Appreciation Award from ZCSD 3 times Mr. Abhishek Sinha ▪ Improvement in 30 + Bucket Collection by 100 %. ▪ Performance in Recovery Cases(Deactivate Collections) has in increasing% age by 5 % month on month. PROFESSIONAL EXPERIENCE

Deputy Manager Marketing

Reliance Retail Ltd
Organization:. Mar' 16- Designation: Deputy Manager Marketing Responsibilities: Planning of BTL plans for NCR, Rajasthan & Haryana to increase the footprints. Planning of promotional schemes to enhance the ticket Value. Analyzing the efficacy and ROI of Marketing spent. Cross Promotional activities with Brands for mutual benefits on Barter tie-ups. Making extensive Marketing Plans for de growing stores and making those stores profitable. Responsible for Marketing, Branding, VM, Launch of New Store Openings Vendor Management: Appointing new vendors, making PO and tracking their payment with NHQ. Handling 67 Stores all over NCR, Haryana & Part of Rajasthan

Senior Executive-Retail

Vodafone
Organization: South Ltd. Mar' 15-Mar' 16 Designation: Senior Executive-Retail Responsibilities: Drive the Retail Channel for Sales & Revenues Improve Store Profitability to help achieve the overall organization objectives. Improve revenue extraction of captive base through better base management, cross sell/upsell. Drive the Retail channel to enhance Acquisition, Base Management as well as reduction of churn Drive profitability, customer experience, store efficiency and productivity Eliminate Queues Processes & Quality to deliver better customer experience. Follow/Deploy standardized processes with zero deviation Reduction of cost

Branch Marketing Manager

Jukaso Resorts Pvt Ltd
Organization:. Aug' 13-Nov' 14 Designation: Branch Marketing Manager Handling Two Channels: Holiday World & CDSO Responsibilities: Developing and Implementing Marketing Strategy & Plan Planning the BTL marketing activities across all the cities of Punjab, Haryana, Rajsthan & J&K to get the Lead Generation of High-end Customers of the city. Activating new areas after understanding the potential and analysis of the Catchment. Tie-up with Companies like BPCL, HPCL, IOCL and Malls, High end showrooms & Restaurants. Tapping the untapped areas and potential cities through various customer engagement activities and by touching them at various points like Clubs, Malls, Hypermarkets, Petrol Pumps, Schools, and Corporate. Organizing Events & Engagement activities for the HNI Customers getting them executed through Vendors/Event Management Companies. Organizing events for building rapport with customers/community with the help of events management companies. Driving 95% business through Marketing Activities. I.e. DGAs and Engagement Activities. Ensuring the LOW CPS to not to exceed from Marketing Budget allocated by Corporate. Ensuring the Communication flow sent by the corporate to the Bottom Line. Calculating ROI and efficacy and efficiency of marketing plan. Tracking all the operational expenses and Marketing Expenses of the Branch including salaries of employees.
2012-08

Venue Marketing Manager

Mahindra Holidays & Resorts India Ltd
Organization:.(Mahindra & Mahindra)-Aug' 13 Designation: Venue Marketing Manager-Punjab Handling Two Channels: Holiday World & CDSO Responsibilities: Brand Promotion Outdoors-Hoardings and Bill Boards Mall Branding, Club Branding, Cinema Branding
2011-012012-07

Manager Marketing

Big Bazaar-Future Value Retail Limited
Organization: (A venture of Future Group) Designation: Manager Marketing-Bhatinda Responsibilities: Planning the BTL marketing activities to increase customer footfall to the stores getting them executed through a Vendors/Event Management Companies. Also monitor the ROI by measuring the impact on the Operational Parameters Planning the Outdoor campaigns, deciding the location of hoardings/uni-poles etc to attract maximum eyeballs for the brand Coordinating with the PR agencies for media coverage of various campaigns and organizing Press Conference/media events. Generating additional revenues for the stores through selling branding space within the stores(SOH) and Gift Vouchers(GV's) Getting the national/zonal level marketing plans implemented in the Store. Coordinating with the vendors & agencies for developing marketing collateral. Conducting Market research to understand the ever changing customer needs. Competition mapping by price benchmarking and monitoring their marketing activities; to design counter-strategies whenever required. Tie-ups with corporate for institutional sales and cross promotional activities. Tie-ups with FM channels and local/regional TV/Cable Channels for events and OB activities. Planning CSR initiatives and ensuring media coverage of the same. Customer Service Management-Understanding the problems/grievances of the customers as shared by them at the Customer Service Desk(CSD) and sharing the same with the ops team. Organizing Customer Meets(Focus Groups) for better understanding of the problems faced by the customers and helping the ops team to raise the customer-service levels.
2006-082008-03

Collection Coordinator

BHARTI AIRTEL LIMITED
Organization:, Bathinda Zonal Office Designation: Collection Coordinator Responsibilities: ▪ Efficiently handled Collections of Bathinda Zone covers 4 districts & geographically scattered in 130 Kms(Collectable Revenue is 6 Millions) and All Segments of Collection i.e.“ 0” Bkt,“ 30” Bkt, Corporate Collection & Recovery Cases. ▪ Mentored Team of 19 members which includes 2 Coordinators, One Backend Exe. & 7 field executives and 19 telecaller from 2 Collection Agencies ▪ Managed Training of all FOS to aware about the new processes of Organization.
2005-022005-06

Team Leader

COMPETENT SURVEYOR PVT LTD. Airtel
Call Centre, Chandigarh Team Leader

Education

M.B.A

Chitkara University

B.Sc

Sikkim Manipal University