Contract Web Coordinator and Copywriter
Furniture Brands International
Oversee content management system and daily web operations for Broyhill. Analyze keyword research and write SEO optimized product and landing page copy. Write headlines and taglines for print ads and email blasts. Project manage website redesign and email marketing program, ensuring usability best practices are followed. Brainstorm and oversee Broyhill social media campaigns, including management of outside agency partners, Facebook and YouTube pages. Complete small design requests as needed.