Laura Stude

Oversee content management system and daily web operations for Broyhill. Analyze keyword research and write SEO optimized product and landing page copy. Write headlines and taglines for print ads and email blasts. Project manage website redesign and email marketing program, ensuring usability best practices are followed. Brainstorm and oversee Broyhill social media campaigns, including management of outside agency partners, Facebook and YouTube pages. Complete small design requests as needed.

Clients included: Announce Media (FreshDeals.com & AroundMe.com), Imo's Pizza, Practicelink, Soft Surroundings, Geotechnology Inc., and Emdeon. Researched keywords and wrote engaging, SEO-optimized content for web and catalog clients and worked closely with Director of Content Strategy to create site architecture and usability plans. Developed and managed detailed wireframe process for large shopping and and local search sites. Brainstormed social media campaigns with CCO for new clients and RFP's.

Clients included: Enterprise Rent-A-Car, St. Louis Cardinals, Bakers Shoes, St. John’s Mercy Medical Center, Alliance Data, Visiting Nurse Association and Gilchrist & Soames.  Managed jobs from start to finish by participating in initial pitches, campaign presentations, creating job requisitions, writing creative briefs, preparing estimates, work orders and billing.  Facilitated communication between clients and internal creative, account management, media and traffic teams to ensure timely, budget-minded project completion.  Worked closely with Creative and Account Directors in developing product names, copy and new/interactive media solutions for various clients. Used Adobe Creative Suite to handle small creative requests. 

Reviewed client briefs with Director of Client Services to further understand client goals and objectives. Used this information to communicate with respondents via interactive marketing software.  Extracted research trends, proofread, and prepared transcripts in Microsoft Excel and Powerpoint to be sent to clients. 

“Laura is a take-charge person and team player who is a true asset to our agency. Besides being a joy to work with, Laura is consistently pleasant, tackling all assignments with dedication and a smile. I would highly recommend Laura for any promotion or other employment opportunities.” 

“Laura is a great worker and a quick learner. When she began working at Waylon, she picked up quickly on the procedures and is one person who I can always rely on to keep me updated on the internal status, making my job a lot easier.  Laura possesses a very personable disposition. She has an upbeat attitude and her enthusiasm is contagious. I have always enjoyed working with her. Her likable personality would make her a great fit wherever the future takes her.” 

“One word - smart. She listens more than she speaks which results in her message being on target and well thought out. I would hear co-workers reflecting on mtgs and projects with Laura and "smart" was usually how they marked her contribution. Now for another word - wit - she has some of that too! Great attitude - willing to do whatever it takes - within the limits of the law.” 

“Laura is a real pleasure to work with. She is a capable account manager with a wonderful disposition. She is up for any task, and always tackles it with enthusiasm and professionalism. As competently as Laura fills the role of account manager, she may be an even better copywriter. She has strong creative writing skills. Her writing is smart, quick-witted and often very funny. I would welcome the opportunity to work with Laura again as an account manager or as a copywriter. Either would be a winning proposition.” 

“Laura was an exceptional moderator who consistently went above and beyond the basic duties she was assigned.”

Marsico Foundation Internship Grant Awardee -  SUMMER 2006

Cherrington Global Scholar - WINTER 2004