Lynette Rowland

Professional Skills

Project Management, Adobe CS 5/Quark, Technical/Feature Writing, Copy Editing, Business Management, Human Resources, Blogging/Web Editing, Strategic Marketing Plans, Print/Web Design, Editorial Development, Media Partnerships, Branding/Re-branding, Public Relations, Trade Show Design, Photographic Prep, Acct. Exec. Mgmt, Collections, Constant Contact, E-mail Marketing, QuickBooks/AR/AP, CRM Applications, Website Development, SEO/Link Building, Macintosh Admin, Pagination/Prepress, Publication Design, CMS, SLR Photography, Managing Freelancers, Typography, Community Promotions, Advanced MS Office, Communications/PR, Social Media Mgmt, Vendor Management, Database Mgmt/SQL, APA/MLA, Team Leadership, Employee Training, HTML coding/WYSIWYG, Filemaker Pro, CMYK/BW Output

Career Summary

Media industry professional with more than 12 years of combined background experience in complete magazine publishing, graphic design, organization, writing and project management with simultaneous roles as graphic designer, editor-in-chief, publisher, director of marketing, office manager, trade show director and project manager. Proven record of managing the direction, design, content, editing, production and promotion of multiple monthly magazines, e-newsletters and websites with a reach of over 300,000 readers/viewers each month. Demonstrated ability to create, plan, execute, market and manage annual trade show expositions. Keen aptitude in advertising sales initiatives, design, technical and feature writing, and trade show development, marketing and branding.

Work History

Work History
2010 - Present

Director of Marketing & Project Management

Affair Shake

      •Developed business logos, documents, terms, conditions and payment methods.

•Researched and created all product descriptions and photography.

•Managed all customer service, sales promotions and delivery of products.

•Launched multi-platform social media and company branding initiative.

•Researched and formulated competitive sales and marketing strategies.

Feb 1999 - 2011

Editor-in-Chief, Publisher, Director of Marketing & Design, Trade Show Director

Midwest Parenting Publications

•Managed the direction, design, editorial content, production, pagination layout and promotion of two monthly magazines reaching 260,000 readers throughout the Midwest.

•Led magazine and website focus, including direct supervision of several local and telecommuting staff members and independent art director.

•Directed all editorial assignment, concept development and yearly editorial calendar outline, as well as conducting all copy-editing and staff writing materials, connecting writers with medical and legal professionals, verifying source materials and quotes, ghost writing and article research.

•Restructured circulation of both publications resulting in an annual savings of $30,000.

•Designed all company letterhead, business cards, media partnership advertisements, exposition logos and client advertisements.

•Analyzed and edited monthly publications through use of FTP and shared InDesign files.

•Managed all cover design, photo shoots and cover content for both publications.

•Developed in-depth relationships with thousands of nationwide PR firms to promote products, events, celebrity interviews, movie reviews and recalls.

•Managed a network of 10 Macintosh computers, including networking computers, reformatting and installing hardware and software, backing up computers and developing detailed troubleshooting instructions for remote staff members.

•Initiated a company-wide green policy by moving to a purely electronic working environment and recycling all content via partnerships with local recycling organizations. Reduced environmental impact of publications by switching to post consumer recovered fiber and soy-based inks, as well as heavily promoting the use of free e-magazines.

•Established detailed social media plan, including employment of various SEO strategies.

•Launched, designed and developed e-newsletters delivered to over 20,000 readers every week resulting in a 500% increase in website traffic and 100% increase in website sales.

•Developed weekly blogs and promotions to cross-promote through e-newsletters.

•Spearheaded the complete re-design and re-branding of both publications, including design of annual media kit and monthly print and web promotional materials.

•Revitalized strategic alliances with thousands of area businesses resulting in numerous corporate partnerships and community events.

•Re-branded, designed and reorganized annual community exposition through strategic planning and detailed project management thus being labeled one of the largest community events of its kind in the nation.

•Developed multi-layered corporate sponsorships for main company event resulting in a 400% increase in event profit, 100% increase in vendor participation and a tenfold increase in attendees.

•Designed all marketing initiatives, public relations promotions, client advertisements, sales promotional materials, media partnership materials, corporate sponsorship banners, programs, brochures, and magazines for publications and events.

•Developed a close working relationship with hundreds of statewide media outlets and the Department of Education to ensure thorough promotional coverage via print advertising, editorial interviews, television and radio advertisements and live on-air promotions for both events and publications.

•Managed all vendor promotions, registration, coordination, event set-up, stage entertainment and attendance records of events.

•Directed a set-up crew of 20 workers to ensure proper booth and stage placement, as well as managed a team of 10-15 volunteers to direct and assist vendors and guests throughout the duration of events.

1998 - 1999

Project Manager, Asst.


•Accomplished full lifecycle project management of over 100 store remodels and re-sets nationwide.

•Supervised 20-30 permanent and temporary employees at each job site ensuring performance and productivity standards.

•Directed and organized numerous construction contractors and vendor organizations to ensure complete delivery and completion of all projects.

•Managed all gondola construction, merchandising and plan-o-gram completion.


Dec 2006

Bachelor of Science

Indiana State University