Alfonso Rivera

• Promoted to international marketing office in Barcelona, Spain as first hired to build and manage the International Online Retention Creative Team.
• Hired, created and developed current team of 12 Sr. Designers, Jr. Designers and Production Artists.
• Independently leads and educates others on the use of composition color, layout, typography to produce quality design for clientele spanning 120+ countries.
• Utilizes strategy briefs and art direction to build effective fact based design for online direct marketing to increase revenue.
• International office efforts directly resulted in a 43% revenue increase over 3 years.
• Educates other departmental teams on a regular basis with regard to the principles of direct marketing, direct response advertising and other new media alternatives.

• Designed user interface to maximized sale goals across international markets for global online retailer offering high quality promotional products and marketing services. 
• Maintained team design processes, consistency and helped formalize online product standards.
• Appropriately balanced business goals and consumer goals when designing product, web interfaces and product marketing communications.
• Advocated the principles of direct marketing, direct response advertising and how they apply in online channels.

• Interned and hired as salary designer for  Boston based marketing and communications firm.
• Supported for teams assigned to corporate identity, strategic planning, brand development, advertising and design, media services, research, and production.
• Worked on team with specific projects such as rebranding of online MSNBC and Davox/Concerto Software.

Company structure program to develop business strategy tools including but no limiting to: assessment of employee growth, mediation for departmental conflict, team - focused development, evaluative resource assessment.