Lane Pedersen

Lane Pedersen

Summary

Results-oriented executive able to drive revenue and accomplish financially based goals while mentoring employees to achieve full developmental potential. Devise unique training methodologies and implement new products to contribute to corporate bottom line and maintain satisfied employees and investors.

Core Leadership Competencies

Sales & Marketing Initiatives

Sales Forecasting & Metrics

Presentations Expertise

Relationship Management

 Sales Management & Employee Training / Development

Project Management / Oversight

Sales Territory Development

Operations Management

Sales Training / Presentations

Work History

Work History
2009 - Present

President

Barley Painting Group, Inc
2006 - Present

Financial Advisor

Assisted individuals with investment decisions and financial and educational planning. Provided guidance on avoiding capital gains exposure and investing in mutual funds for qualified, non-qualified, and college savings plans.

Selected Achievements

·Enabled a client to avoid capital gains on $1.1 million by placing investment proceeds in a tax-free exchange allowing for real estate divestiture in four to five years with no taxable consequences and substantial improvement in retirement income.

·Generated in excess of $125,000 gross commissions of investment products.

2007 - 2008

Regional Vice President

Guggenheim Fund Distributors

Interacted with advisors in all channels to distribute exchange-traded funds. Develop effective territory marketing plans to create exponential business growth. Create company and product awareness.

Selected Achievements

·Achieved growth of $2.2 billion in ETFs as a result of developing and executing a detailed marketing plan for assigned territory.

·Grew assets from $280 million to $2.5 billion in a 10-month period with a net share creation of greater than 28 million shares.

·Participated in rollout of 28 additional exchange traded funds. Previously company represented only nine ETFs.

·Generated growth rate exceeding three times the national industry rate.

·Attained highest prospectus delivery rate of all company wholesalers.

2004 - 2005

Vice President / Regional Director

Allegiant Funds

Served as the West Coast regional wholesaler traveling extensively throughout assigned territory while calling on independent financial advisors and wire houses. Utilized skills in product rollout, aggressive marketing, and cold calling. Supervised one internal sales support person.

Selected Achievements

·Secured $134 million in assets and added 56 new producers by launching Allegiant Small-Cap Core Separate Account.

·Developed core sales and marketing presentations that were then employed by entire sales force and wholesalers.

·Delivered highest run-rate for new assets and new producers among all Allegiant wholesalers.

2003 - 2004

Director - Advisory Sales & Marketing

LPL Financial

Managed and grew the Independent Advisors Group (IAG) division at LPL which marketed and distributed a private labeled, open-architecture, fee-based asset management platform to third-party vendors and broker dealers. Led project management, marketing, compliance, national accounts, customer service, budgeting, and sales. Supervised six direct reports including a platform manager and four regional salespeople.

Selected Achievements

·Tripled divisions assets under management (AUM) to in excess of $1 billion in a two-year period, overhauling the sales and pricing structure, marketing plan and materials, Web site, and online advisor tools.

·Spearheaded 52% nine-month sales increase, adding $284 million in AUM to the IAG division previously totalling just $437 million AUM.

·Introduced new investment products that exceeded $2 million first-month sales goal, established a $3 million run-rate the second month, and continually beat target by a margin of at least 10% each subsequent month.

·Rebranded IAG division after completing an analysis proving additional revenue would far exceed the marketing costs. Removed all charges for marketing material, increasing the number of advisors affiliating with IAG products.

·Directed a project to interview independent advisors regarding the need for an $865,000 upgraded platform interface. The complete interface allowed for online order entry for trades, address updates, statement downloads, prospectus delivery, client analysis, and account opening.

·Lobbied for improved IAG Web site, which upon completion logged a 400% increase in user hits and an 80% user return rate in its first month of operation. By six months, the hits nearly doubled the one-month mark.

·Instituted Web seminars that grew in attendance 500%, increased IAG presence in the marketplace, and captured a greater portion of IAG advisor assets.

Education

Education

Skills

Skills

Group Presentations

Certifications

Certifications
2000 - Present

Series 7 & 63 Registered Representative

FINRA
Oct 2010 - Oct 2012

Insurance License

California Department of Insurance