Sheila's Bio

ABOUT DR. DUFFY

Sheila Bliss Duffy, a businesswoman with a social conscience, is dedicated to fostering sustainable economic development on-the-ground. 

Dr. Duffy's diverse background equips her to expertly build her clients capacity to use innovative, market-based approaches to create careers, businesses ventures and initiatives that address social and environmental issues in ways that make economic sense.  

Her education and work experience uniquely qualify Dr. Duffy to help people address complex real-world challenges including poverty alleviation, job creation, livelihood development, community development, income generation, enterprise development, food security, and natural resource conservation.  

Dr. Duffy's interest in the challenge of combining economic growth with an eye to the future it creates was piqued by her early involvement in family run cattle ranching, recreational land sales, and residential housing businesses, along with travels to environmentally fragile and economically disadvantaged places around the world.  

Dr. Duffy's professional background combines experience in business start-up and management, economic development, community development, agriculture/food systems, and natural resource conservation. Her expertise includes consulting, teaching, training, curriculum design, delivery, and evaluation, business and career coaching, assessing, designing, managing, monitoring and evaluating programs and projects, and designing and managing applied research projects.  She is also a former stockbroker, Returned Peace Corps Volunteer and is fluent in Spanish. 

Her MS in International Business from Saint Mary's College, Moraga, CA and BA in Business Administration from Stephens College, Columbia, MO grounds her in traditional business principles and practices.  Her Ph.D. in Agricultural Education, certificate in International Agriculture and Resource Management from Texas A&M University, College Station, TX, and training as an applied system scientist by prominent professors including Norman Borlaug, the "Father of the Green Revolution", enable her to understand issues involving human and natural system interactions.  Dr. Duffy's training as a coach by the Hudson Institute of Santa Barbara and certifications as an ICF Associate Coach and Job and Career Transition Coach make it possible for her to expertly move people from good intentions to good action. 

Dr. Duffy provides services to academic institutions, development and conservation organizations, community groups, businesses, and individuals in both the public and private sector and developed and developing world to help them create effective and sustainable responses to problems they face.

 Her clients include New United Motors Manufacturing Inc., Dominican University of California, Banyan Global, University of California-Berkeley, University of California-Davis, United States Peace Corps, Biodiversity Support Program (a consortium of World Wildlife Fund, The Nature Conservancy, and World Resources Institute funded by USAID), Texas A&M University, Mississippi Consortium for International Development, and The United Way. 

ACCOMPLISHMENTS 

  • Assisted 34 former auto workers to position themselves for new jobs and careers
  • Mentored 18 Green MBA students to define and pursue their educational and vocational goals
  • Guided more than 50 individuals to start new or improve existing small businesses
  • Re-designed management system of 115 unit apartment complex
  • Transitioned more than 75 individuals into new careers and jobs
  • Developed and managed a university program in the area of food security
  • Researched and wrote publications for agriculture, conservation, and nutrition practitioners
  • Designed and delivered academic and vocational business courses to over 650 adults
  • Designed and delivered training programs to over 300 development change agents
  • Provided 14 rural community groups with training and technical assistance for micro-enterprises and community development projects
  • Led fundraising campaigns for large financial corporations, raising $660k in 4-months
  • Managed $35 billion asset mutual fund account for international advertising agency

Addendum

Sheila Bliss Duffy, PhD

925.957.6688

Resume Addendum - Professional Credentials

Certifications

  • Certified Coach, The Hudson Institute of Santa Barbara
  • Associate Certified Coach, International Coach Federation
  • Certified Job and Career Transition Coach, Career Planning & Adult Development Network
  • National Association of Securities Dealers (NASD), Series 7 license
  • Certified Tax Preparer, State of CA
  • CA Adult School Teaching Credential, Subject: Business Education
  • CA Community College Instructor Credential (Life), Subject: Business and Industrial Management
  • Credentialed Adult and Non-Formal Education Instructor, UC Berkeley
  • Instructional Process in Vocational Education Certificate, UC Berkeley
  • Substitute Teaching Permit, State of CA Commission on Teacher Credentialing
  • Spanish ACTFL 3 Rating (speak, read, and write) Certification
  • First Aid/CPR/AED/Wilderness First Aid Certifications, Disaster Assistance Courses, American Red Cross

Education

Ph.D., Agricultural Education,Texas A&M University, College Station, TX

Dissertation: An Integrated Regional Systems Model of Rural Family and Community Conditions and Land Use Decisions in the La Amistad Biosphere Reserve Buffer Zone in Costa Rica and Panama.

Certificate: International Agriculture and Resource Management

M.S., International Business,Saint Mary's College, Moraga, CA

B.A., Liberal Arts/Business Administration,Stephens College, Columbia, MO

Curriculum Design & Training

US Peace Corps, Washington, DC

  • Five one-day pre-departure orientations in San Francisco and Miami for 175 Peace Corps trainees bound for Nepal, Panama, Mongolia, Kiribati, and Philippines
  • Twelve week Micro-enterprise/Small Business Development Pre-Service Training for 15 U.S. Peace Corps trainees in Mali, West Africa
  • Twelve-week Small Business Development component of pre-service training for 11 trainees in Lesotho, Southern Africa
  • Twelve-week Small Business Development component of pre- service training for 18 trainees in Vladivostok, Russia

Mississippi Consortium For International Development, Jackson, MS

  • Two-week Women in Leadership curriculum for 12 Bolivian professional women participating in USAID scholarship program. Taught courses in human resource management and strategic planning.
  • Three-week micro-enterprise administration curriculum for 26 Honduran NGO credit officials participating in USAID CAPS/HOPS scholarship program. Taught courses including introduction to small business in the United States, planning, accounting, marketing, feasibility study, budgeting, and financial management.

Texas A&M University-College Station, TX               

Adapted existing agribusiness training materials into formal curriculum resulting in 250 page Curriculum Guide and Presentation Materials for Agribusiness Management for use by Russian instructors for Department of Agricultural Economics' USAID-funded Russian-American Agribusiness Training Partnership project.

Professional Development

  • Co-Active Coaching Fundamentals, The Coaches Training Institute
  • Organization and Relationship Systems Coaching Fundamentals, The Coaches Training Institute
  • Advanced Resume Writing, Career Master Institute, Louise Kursmark
  • US Peace Corps, CHP, E.A.R.T.H., USAID and Iowa State University - Spanish, cross-culture, project design and management, social change, economic and community development, and pesticide safety training.
  • Dean Witter NASD Series 7 Study Course
  • H&R Block Basic Income Tax Preparation Course, Walnut Creek, CA

Presentations & Lectures

  • Commonwealth Club - Silicon Valley Chapter: "Choose an Extraordinary Life! Live the Life You Imagine" San Jose, CA
  • Duffy, S. B., et al., Forging Reciprocal Partnerships to Improve Child Nutrition and Physical Activity. University of California Cooperative Extension, Alameda County Power Play! The California Nutrition Network for Healthy, Active Families. From People to Policy: Empowering Healthy Change. Social Marketing Conference. Sacramento, CA
  • Panelist. Community Food Security Assessment Workshop. Community Food Security Coalition. Berkeley, CA
  • Port Enhancement Lecturer. Royal Caribbean Cruise Lines, Radiance of The Seas, Alaska's Inside Passage. "The Economy of Alaska, The Nature and Culture of Alaska, and Glaciation."
  • Guest speaker. Sierra Club San Francisco Chapter, "A Delicate Balance: A Case Study of Conservation and Development in Costa Rica and Panama."
  • Conditions and Land Use Decisions in the La Amistad Biosphere Reserve Buffer Zone in Costa Rica and Panama: Implications for Extension and Training Services for Buffer Zone Farmers" paper given at 15th Annual Conference of Association for International Agriculture and Extension Education, "Revisiting Extension Before the 21st Century," Trinidad & Tobago, West Indies
  • An Integrated Regional Systems Simulation Model of Rural Family and Community Conditions and Land Use Decisions in Buffer Zones" paper given at International Society for Ecological Economics, Fifth Biennial Meeting "Beyond Growth: Institutions and Polices for Sustainability", Santiago, Chile
  • Internationalization of Land Grant University Curriculum for a Sustainable Environment," paper given at 14th Annual Conference of Association for International Agriculture and Extension Education, "Participatory Collaboration for a Sustainable Environment." Tucson, AZ
  • Speaker - 2nd Annual Sustainable Village Based Development conference in Pune, India
  • Duffy, S. B., Fostering Sustainable Development in Rural Costa Rica. Paper given at International Conference on Sustainable Village-Based Development sponsored by Society for International Development and Colorado State University, Fort Collins, CO
  • Mills College, Oakland, CA. 2003. Guest lecturer in Dr. Margo Okazawa-Rey's Women Re-Defining Security/Community Service Learning undergraduate course, "Improving Health, Nutrition, and Food Security in Alameda County."

Teaching History

San Francisco Community College, San Francisco, CA

Small Business Institute Program courses including "Record Keeping," "Small Business Insurance," "Controlling Your Inventory," "Retail Management," "Finance For Small Business," "Buying A Business Profitably," "Getting The Right Loan," "Finding The Right Location," "The Telephone As A Sales Tool," and "Getting Government Business."

National University,San Jose, CA

Upper division undergraduate course in School of Business and Management - "Financial Management."

Newark Adult School, Newark, CA

Workshops including "Budgeting Your Money: Planning For Your Retirement. Planning For Your Children's College Education. Planning For Buying A House. Planning For Savings And Investments" and "Tax Preparation."

Ohlone College, Fremont, CA

Courses in Business, Banking and Finance Program including "Establishing Investment Objectives," "Characteristics of Savings Investments," "Stock, Bonds and Speculative Investments," "Real Estate and Collectibles," "Timing Investment Decisions," "Tax Aspects of Investments," "Personal Financial Planning," "Cash Management," "Financing Consumer Goods," "Protecting Assets," "Investing For The Future,"  "Retirement Planning" and "The Stock Market Game."

Chapman College,Vallejo, CA

Upper divisionundergraduate courses - "Macroeconomics" and "Microeconomics."

Lincoln University, San Francisco, CA

Upper division undergraduate course - "Financial Planning."

Mission College, Santa Clara, CA

Community Education Program course -  "Understanding Investments."

West Valley College, Saratoga, CA

Older Adult Program courses including "Financial Planning For Seniors," "Advanced Financial Planning," and "Senior Preparedness."

Texas A&M University, College Station, TX

Graduate student seminar series in Agricultural Education Department based on Annenberg/CPB "Race to Save The Planet" video series. Taught weekly computer lab to 35 undergraduates.

Publications

A Framework for Understanding Food Security, Center for Weight and Health, University of California, Berkeley.

Ganapathy, S., Duffy, S.B. and Getz, C. (2004)

Building Food Security in California Communities.  Newsletter of California Certified Organic Farmers. Duffy, S.B., Kurzweil, J., and Masch, M. Volume XIX, Number 1, Spring 2002: 6-7

Ecoregion-Based Priority Setting. Publication in Biodiversity Support Program Analysis and Adaptive Management Program Series

Duffy, S. B., (2001) Unpublished.

Modelling Land Use Decisions in the La Amistad Biosphere Reserve Buffer Zone: Implications for Agroecosystem Management. Chapter in edited volume on La Amistad Conservation and Development Initiative.

Duffy, S. B., (2001). Unpublished.

Stimulating Land-Use in the La Amistand Biosphere Reserve in Costa Rica and Panama. Ecological Modelling, special issue on Integrating Ecology with Human Demographics and Socioeconomics: Modelling Ecological Effects of Human Factors, 140: 9-29.

Duffy, S.B., Corson, M.S., Grant, W.E. (2001)

Internationalization of Land Grant University Curriculum for a Sustainable Environment. Journal of International Agriculture and Extension Education.

Duffy, S. B., Toness, A., and Christiansen, J. (1998)

Scholarships & Awards

  • Texas A&M University Department of Agricultural Education American IAEE scholarship, $750 to attend 14th Annual Conference of Association for International Agricultural and Extension Education (AIAEE), Tucson, AZ
  • Outstanding graduate student research paper award. "Internationalization of Land Grant University Curriculum For A Sustainable Environment", at 14th Annual Conference of AIAEE
  • R. M. "Bob" Logan Academic Excellence Award, Texas A&M University, $1,000
  • Pioneer Hi-Bred Scholarship ($700) to attend 33rd Annual Meeting of AIARD in Washington, DC. Gave acceptance address.
  • Dr. Maurice Albertson Scholarship ($200) to attend International Conference on Sustainable Village-Based Development sponsored by Society for International Development and Colorado State University in Fort Collins, CO

Professional Affiliations & Civic Activities

Volunteer. Red Cross, DSHR Member, Contra Costa County - ongoing

Member, Women Advancing Microfinance, Northern California Chapter - ongoing

Member, International Coach Federation and East Bay Coaches, 2006-Present

Member, Society for Conservation Biology, Society for International Development, Wildlife Conservation Network, IDEX

Awards Committee Chair, Association for International Agriculture and Rural Development (AIARD)

Founding Board Member, Amigos de las Americas, San Francisco, Financial Education Forum, San Jose, CA,

Summary

Sheila Bliss Duffy, a businesswoman with a social conscience, is dedicated to fostering sustainable economic development on-the-ground.

Dr. Duffy's diverse background equips her to expertly build her clients capacity to use innovative, market-based approaches to create careers, business ventures and initiatives that address social and environmental issues in ways that make economic sense. As an applied systems scientist, Sheila understands the complex interactions between human and natural systems which allows her to help her clients to effectively address real-world challenges such as:

  • Poverty Alleviation
  • Job Creation
  • Livelihood Development
  • Community Development
  • Income Generation
  • Enterprise Development
  • Agriculture/Food Systems/Food Security
  • Natural Resource Conservation

Dr. Duffy is known for using 'hands-on' methods and collaborative processes to improve livelihoods, strengthen local food systems/economies, and conserve natural resources.  She has:

  • Consulted to academic institutions and development, conservation, and community-based organizations in both developed and developing world, providing research, curriculum design, training, and project management services.
  • Coached numerous groups and individuals to transition to new jobs and careers, improve existing businesses, and start, brand, market, and manage new businesses. (Examples include: www.brocairlakelands.com, www.handyscott.vpweb.com, www.terileichenger.com, www.theimagestudio.biz, www.concordchiropractic.net, http://perinatalpath.org, www.blessyourheartbaking.com)
  • Educated hundreds of small business owners, corporate employees and university and college students in financial planning, investing, and small business start-up and management

Work History

Work History

Adjunct Faculty Member

Bay Area Universities/Colleges, CA

Adjunct Faculty: San Francisco Community College, Ohlone College, Mills College, Mission College, West Valley College, National University, Lincoln University, etc.

Developed and taught numerous academic and vocational courses in the areas of economics, finance and business management to over 400 adults.

Training Director/Staging, Technical Training Coordinator, Volunteer

U. S. Peace Corps
  • Delivered 5 pre-departure orientations for 175 trainees bound for Nepal, Panama, Mongolia, Kiribati, and Philippines.
  • Coordinated 3 Small Business Pre-Service Trainings for 44 trainees in Mali, Lesotho, and Russia.
  • Trained 14 rural community groups in Costa Rica to start and manage income generation, agribusiness, and Community development projects.
2000 - Present

Founder - Consultant - Coach - Trainer

Sustainable Impacts

Consult, coach and train organizations, groups, and individuals to create sustainable and successful programs, projects, businesses and careers.

  • Mentor 18 Dominican University of California Green MBA students to clarify educational and vocational goals.
  • Positioned 34 former auto industry workers for new jobs and careers.
  • Edited Spanish financial management training guide to support growth of midwives' businesses for Banyan Global.
  • Surveyed retail chain supermarkets to identify tropical fruit juices from El Salvador most in demand and for which demand is growing fastest in U.S. for project funded by USAID.
  • Translated (English-Spanish) three marketing videos for Namaste Business Development with Microcredit Program.
  • Analyzed primary data gathered by Namaste Business Advisors on microcredit clients to create model to assess impacts of business advisors on microcredit loan process for Namaste Direct - Microcredit and More.
  • Coordinated multi-year grant proposal for project to strengthen San Francisco Bay Area food shed to Kellogg Foundation Entrepreneurship Development Systems for Rural America for Brentwood Agricultural Land Trust.
  • Assessed assets and challenges facing community of McCloud, CA, produced 23-page report.
  • Coordinated proposal for perinatal pathology group to provide professional services to hospital.
2000 - 2003

Food Systems Analyst

University of California - Davis

Established pilot Food Security Community Development and Public Policy Program linking University and community to strengthen local food systems and promote local food security.

  • Provided research, outreach, education and technical assistance to local public agency and community-led health, nutrition and food security initiatives. Designed and implemented collaborative research projects to generate food security data in Alameda County.
2000 - 2001

Consultant

World Wildlife Fund/Biodiversity Support Program

Designed, researched, and wrote Analysis and Adaptive Management Program Series publication for conservation practitioners on ecoregion-based priority setting for biodiversity conservation documenting lessons learned from conservation planning approaches and priority setting exercises of The Nature Conservancy, Conservation International, and World Wildlife Fund in Central America, West Africa, and Indochina.

2000 - 2000

Consultant, Lead Trainer, Trainer

Mississippi Consortium for International Development
  • Developed proposals to USAID and USIA to fund university agriculture and economic developmenteducationalexchangesand institutional partnerships in Bosnia, South Africa, and Guyana.
  • Designed and delivered training for 12 Bolivians participating in USAID Women in Leadership scholarship program.
  • Designed and delivered micro-enterprise administration training to 26 Honduran NGO credit officers participating in USAID CAPS/HOPS scholarship program.

Education

Education

B.A.

Stephens College

MS

Saint Mary’s College

Ph.D.

Texas A&M University

Dissertation: An Integrated Regional Systems Model of Rural Family and Community Conditions and Land Use Decisions in the La Amistad Biosphere Reserve Buffer Zone in Costa Rica and Panama.

Certificate: International Agriculture and Resource Management

Certifications

Certifications

First Aid/CPR/AED/Wilderness First Aid

Disaster Assistance Courses, American Red Cross

Spanish ACTFL Certification

3 Rating - Speak, Read, Write

Substitute Teaching Permit

State of CA Commission on Teacher Credentialing

Instructional Process in Vocational Education Certificate

UC Berkeley, CA

Credentialed Adult and Non-Formal Education Instructor

UC Berkeley, CA

CA Community College Instructor Credential

State of California

CA Adult School Teaching Credential

State of California

Certified Tax Preparer

State of California

National Association of Securities Dealers (NASD)

Series 7 license

Certified Job and Career Transition Coach

Career Planning & Adult Development Network

Associate Certified Coach

International Coaches Federation

Certified Coach

The Hudson Institute of Santa Barbara, CA