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Luiz Paulo Amaral



Work experience

Sep 2012Ago 2016

Owner - Financial & Commercial Officer

SouBrasil Souvenirs

Startup Company that distribute Brazilians Souvenirs through its own or franchisees sales units, located in airports and shopping malls. The company started operation in July 2013 and expanded over the next years reaching an annual turnover of R$ 2.0 million

  • Developed and Implemented a 5 year Business Plan in order to implement the distribution network with own stores, franchised sales units and e-commerce;
  • Led the team that developed the brand concept and the brand communication;
  • Led the team that designed over 300 sku in 8 months. Also developed a network of over 20 Brazilian suppliers and 3 international suppliers;
  • Negotiated store allocation with Shopping Malls and International Airports Administrators.
Mar 2009Jul 2012

Partner - Operating Officer

Rizzo Gourmet

Brazilian Fast Food Company with one owned and 6 franchisees stores located at Shopping Malls in the city of São Paulo with R$ 8 million annual sales.

  • Developed and initiated the implementation of the Business Plan that would allow the company to franchise its operations and reach 50 restaurants (owned and franchised) in the next 4 years. In 18 months, ten stores were franchised (6 previously owned and 4 new operations);
  • Leadership for the operational teams for all owned stores. Developed and implemented a standardized production process, quality systems, and equipment maintenance plans;
  • Development, Implementation and Operation of a Spoleto Brand franchised store. Responsible for the divestment of the franchise store after sales consolidation.
Jan 2006Dec 2008

Head of Latin America Supply Chain Strategies

Havi Global Solution Latin America
  • Reported to the Vice-President for Latin America;
  • Led Latin America teams for:
    • the development and implementation of regional sourcing strategies involving US$ 120 million in annual purchases and the creation of cost reduction road maps;
    • regional alignment of product development projects;
    • regional compliance with the Company’s global quality and environmental policies;
  • Negotiated regional contracts;
  • Represented the Latin American region in global teams for the establishment of global strategies;
  • Implemented strategic sourcing processes that enabled a 4% annual cost reduction for two consecutive years, resulting in savings of approximately US$ 10 million.
Feb 2003May 2007

Country Manager

Havi Global Solution Brasil
  • Reported to the Director for South America;
  • Led the startup of the Brazilian operations (Perseco do Brasil Ltda.), with responsibility for the implementation of administrative and financial processes, staffing, and incorporation proceedings;
  • Responsible for the P&L in Brazil;
  • Responsible for preparing, approving and controlling the annual budget;
  • Developed the relationship with McDonald’s Brazil, implementing the first contract in the country;
  • Led the Brazilian team in the creation and implementation of sourcing strategies involving US$ 70 million in annual purchases.
Apr 1999Dec 2001

Key Account Director

Dixie Toga Group - Itap Bemis
  • Reported to the Divisional Executive Director;
  • Responsible for the P&L of key accounts of Itap Bemis (joint venture with North American Bemis Co.), representing annual revenues of R$ 90 million;
  • Developed strategies to increase the market share at each one of the Unit's customers;
  • Led multidisciplinary teams that developed strategies resulting in a reduction of up to 10% in the total cost in use of products sold.
Jan 1996Mar 1999

General Manager

Dixie Toga Group - CTM do Brasil
  • Reported to the President of the Dixie Toga Group and the VP for the Propack Group in Latin America;
  • Responsible for the P&L of CTM do Brasil (joint venture with Swiss group Propack), with annual revenues of R$ 40 millions;
  • Led the commercial, financial, product development and industrial teams: a total workforce of 150;
  • Responsible for:
    • boosting revenues by 135% and the EVA by 75% in three years;
    • developing the economic and financial project and obtaining Board approval for a US$ 11 million sourcing agreement with Colgate–New York;
    • implementing the Group’s first in-house plant and negotiating key labor and equipment contracts;
    • Took active part in negotiating the buyout of the minority shareholder’s interest in CTM do Brasil and in pursuing the legal and financial implementation of the agreement as well as its communication plan.
May 1993Dec 1995

Manufacturing Plant Manager

Dixie Toga Group
  • Planned and coordinated a 50% expansion in the plant production capacity;
  • Built and led a team whose implemented actions resulted in an 35% increase in the OEE, allowing an additional R$ 10 million annual sales, without the need for new investments
Jun 1992Apr 1993

Assistant Consultant

TQS Engenharia

Consultancy in the development and implementation of Total Quality projects


  • Over 15 years' experience in leadership positions, as head of Business Unit for Havi Global Solution and Dixie Toga;
  • Entrepreneurial experience of more than 8 years leading the development of the company Rizzo Gourmet and the startup of his own company, SouBrasil Souvenirs, with a strong guidance for Strategic and Financial Planning, and Business Development Process;
  • Prepared and implemented Business Plans with a focus on enhancing the value of the Business Unit, with direct responsibility for final financial results (P&L);
  • Strong financial knowledge for assessing and appraising Business Units and Markets;
  • Leadership of B2B Sales Teams dealing with global consumer companies, including McDonald’s, Unilever, Colgate, Kraft Foods, J&J, Effem Mars, Nestlé, Danone et al;
  • Developed, Structured and Led Supply Chain Teams aiming globalization, regionalization and cost reduction.
  • International Experience. Took part in global and regional teams, developing and implementing projects in Latin America, the US and Europe.
  • Fluent in English. Working knowledge of Spanish. Native Portuguese speaker


  • Team Leadership responsible for a Regional Feast at Santa Cruz High School that raises funds for the Congregação Caminhos (2010 - 2016);
  • Volunteer Executive for the FIA (Administration Institute Foundation) MBA Alumni Association (2003 – 2004).