- Philadelphia US-PA
- [email protected]
Over 16 years of experience as creative explorer and visionary, I am an accomplished interactive media designer for online, cross-product and cross-platform products, mobile communications, ecommerce and the creation and management of full campaigns.
Former experience encompassed online and offline advertising, SEO, Pharma, trade show design and architecture.
Career history consists of both agency and client-side studios for interactive, print, architecture and teaching at the university level—including management of direct reports, outside vendors, interns, students and freelancers.
Formally trained in architecture, self-taught interactive media designer, ongoing student of life–.
Assistant to the creative director for Cross Platform initiatives for all of CIM, User Experience Design, User Interface Design, Assisted in establishing cross platform CIM wide brand guidelines, UX and UI designs for new SmartZonetm initiative incorporating social media, email and content collaboration. Mobile Application design for new mobile bundled app incorporating current Over the Top Comcast mobile application and reconfiguring new branding strategies. Mobile web design, Comcast Mobile application design across various devices (blackberry, iphone, etc). Wireframes and strategic design solutions for new user experiences across various products within CIM. Lead presentations to the Vice President User Experience.
Brands: Johnson & Johnson, Clinique Medical, Veridex, OMN, Valio
Responsible for helping to build a small interactive group within GSW’s current print agency. Created and developed the interactive portion of the J&J pitch. Brands worked on, J&J Pharmaceuticals, Clinique Medical, OMN, Veridex, Valio, OCD, with projects such as Epilepsy Awareness online campaigns, Clinique Medical online invitation and digital plasma displays for an event in NY and LA, preaclamsia awareness website, complete interactive campaign for Janssen including INVEGA360.com website, site tour, interactive 3D keyboard for
internal/external promotion, functional requirements, process flows, sitemaps and CRC reviews.
I was integral in client presentations for Janssen and helped to increase the budget of our project by $75k. I worked on the initial strategy and planning phase for the Valio, Real Goodness Lactose Intolerance Milk website, as well as created all the IA including wireframes, sitemaps, and pitched upselling ideas which are being presented to the client to increase the budget.
Brands/Clients: Wawa, Chase, Armstrong, Delaware State Bar Association
Promotional online and offline campaign creation and management. Conceptional banner campaigns, micro sites, landing pages, interactive games and more.