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Summary

I've  never really known  what I  want to do with my life.  But I do know that the only way to find something I love is to dive in head-first, get dirty and learn from experience. So every day I do my best to apply an insatiable curiosity to the challenges I face and through this, I know I'll find what's right for me. 

Work History

Erwin Penland

June 2016Present

Account Management Intern

Worked with Account Supervisor on national/global brands to ensure that creative executions and strategic goals were met.

Summer intern project was to research and understand Generation Z in order to build a meaningful campaign for our client. Winner of the intern competition. 

Worked with the strategy team on multiple new business pitches. Also worked with strategy to do an in-depth competitive analysis for Lenovo. 

University of South Carolina Student Media

May 2016Present

Student Advertising Manager

Managed a staff of 10+ student sales representatives.  Lead staff meetings and corresponded with professional staff.

Trained new sales staff, and reorganized the training process. Responsible for interviewing and hiring potential sales representatives. National Student Advertising Manager of the year nominee. (Results announced in March '17.) 

University of South Carolina Student Media

Sep 2015May 2016

Social Media Manager

Responsible for controlling multiple small business' social media platforms including Instagram, Facebook, Twitter, and Pinterest.

Working with management to reform and construct a more comprehensive and profitable social media program.

University of South Carolina Student Media 

Jan 2015May 2016

Account Manager

Helped clients manage their creative, monetary, and strategic goals for student promotion.

Two time salesperson of the month.  Salesperson of the year for USC Student Media. National Student Media Salesperson of the year runner-up. 

 Fluent Group 

May 2015Aug 2015

Marketing Strategies

Researched social media networks and databases in order to understand college students nationwide. Provided ideas for promotional events, social media campaigns and other various strategies to get students involved. 

Conducted a month-long research project intended to understand the Hispanic/Latino Millennials.  

Education

University of South Carolina

20122016

Pursuing a Degree in Advertising

Minor in Psychology

University of South Carolina 

2015Present

Advertising Competition Team

Developed a dual integrated marketing campaign to improve Snapple's brand loyalty and recognition. Heading up strategy and research.