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Work experience

May 2013Jun 2015

Visual Merchandising Manager NZ


I was responsible for ensuring Witchery's eighteen New Zealand stores were presented to impeccable brand standards. I oversaw a team of visual merchandisers and undertook regular travel around NZ as part of my role.

I worked as part of the NZ based senior management team to bring together the specific standards of the brand with the  commercial needs of the business.

A brief outline of some of the elements of my role:

  • Monthly and special event window roll outs, hands on.
  • Monthly in store visual merchandising, overseeing all stores.
  • Weekly store communications and NZ specific VM updates.
  • Weekly conference calls with store managers, NZ VM team and Australasian VM State managers.
  • Regular projects alongside NZ senior Retail team to streamline and improve systems and processes involving VM.
  • Consistent communication and feedback to Head Office team in Melbourne.
  • Store openings and rework of existing concept stores.

May 2009Apr 2013

VM Operations Manager


As the leader of the Field VM team in New Zealand, I reported to the NZ VM Manager and was responsible for delivering and maintaining the company's visual direction to all the stores I visited throughout the country. The position was fast paced, reactive and handled the various brands that come under the Cotton On umbrella. Responsibility of training store teams on visual merchandising standards and expectations were also a large part of the role, taking both the form of ongoing in-store training and more in-depth presentations. Communication with management teams both here and in Australia were a daily part of the role, as were providing creative installations, prop sourcing, planning floor moves, sales analysis and problem solving. This role was a promotion from position of Field VM.

Mar 2008Dec 2008

Visual Manager - Central London


London, UK  I was the manager responsible for creating and maintaining the visual merchandising concepts for the six Blacks stores in Central London. The company was launching a new store concept across its London stores trying to create a new customer demographic through more focus on fashion brands and complete store refits. My role was created to uplift the existing visual standards and bring fresh, new ideas into the company. I was also responsible for store layouts, planning seasonal store moves, window displays and training staff in each of the stores so that they could maintain these standards. I liaised with area managers and hosted store visits with company directors and shareholders which helped to develop my communication and problem solving skills.

Jan 2006Feb 2008

Visual Merchandiser (Team Leader)


Oxford St, London  I was responsible for maintaining the brand concept and visual standards in a busy Oxford Street store. I was leader of the in-store Visual Team comprising of two other visual merchandisers, who I managed to ensure all tasks were completed in reasonable time frames and to a consistent standard. I strove to deliver the company image to customers through creative mannequin styling, product presentation, outfitting and striking window displays, balancing commercial merchandising and sales analysis with creative displays to contribute to the profitability of the store.

Sep 2003Nov 2005

Visual Merchandiser


Dundee, Scotland  I was exclusively responsible for translating seasonal trends into dramatic and impacting visual displays in a busy and trend setting store. I was also in charge of reporting to senior management on store performance. This role was a promotion from the position of sales associate.



B.A Hons

Edinburgh College of Art

2:1 Design and Applied Arts: Jewellery and Silversmithing


National Certificate

Dundee College

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