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Personal Profile

An ambitious digital marketing professional with experience and training in digital marketing, social media, data analytics, social media analytics, social listening and client servicing.  I am passionate about advertising/ digital marketing and I am currently seeking a role commensurate with my experience.

Work History

Jan. 2017Aug. 2017

Social Listening Analyst/Account Executive

Wunderman (Team Microsoft)

Microsoft Social Listening Analyst, MEA Social Marketing Service Desk Team:

  • Tracking & analyzing digital consumer conversations from a social listening tool to monitor social data and generate insights
  • Creating monthly social analytics report for 5 Markets: Gulf, Nigeria, Pakistan, Saudi Arabia, and Lebanon
  • Delivering consumer opinion to feed strategic thinking
  • Aligning with community managers on campaigns and events running in local/regional markets to set up listening alerts, include in listening report queries, generate posts
  • Coming up with content strategies to enable immediate action
  • Presenting reports by providing actionable insights to community managers and developing ideas to achieve more valuable results for stakeholders
  • Providing ad-hoc reports to track specific products/campaigns/events accurately
  • Pulling out social media influencers and providing them to community managers for reaching out to maintain their brand advocate voice 
  • Liaising with local/regional teams to evaluate best practices of social engagement
  • Providing competitor, product and category differences in real-time to be amplified with social marketing

Microsoft Account Executive:

  • Support unit for client servicing team dedicated to Microsoft
  • Assisted in leading and executing projects, brief writing and timeline management.
  • Properly oversee creative execution by liaising with all departments to ensure timely and accurate delivery of work based on client objectives. 
July 2016Ongoing

Freelance Strategy & Marketing Assistant

Arab Media Group
  • To provide support across all marketing projects.
  • Assist in managing appointed corporate creative & PR agencies
  • To manage AMG social media sites, providing reports on a regular basis
  • Assist strategy with research, reporting and presentation building as well as completing ad hoc tasks
  • Coordinating and assisting senior Marketing Manager on all related matters
  • Assisting Strategy Director on all related matters, including presentation building, research and other ad hoc tasks
  • Manage the marketing calendar to ensure campaigns are clearly mapped
  • Assist in managing branding, PR and creative agencies
  • Assist in market research across BU’s competitive landscape
  • Responsible for managing AMG digital assets including search, social and website
  • Running brand measurement metrics across all digital platforms
  • Responsible for tracking digital marketing KPI’s
  • Support in admin duties across marketing and strategy department
  • Support the team in intelligence building
March 2016June 2016

Strategic Planning Internship

Leo Burnett MENA
  • Strategic planning intern on the Phillip Morris Account
  • Conducted social listening around Phillip Morris sponsored events for verbatim analysis
  • Profiled consumers to help the planning department carry out campaign strategies
  • Responsible for a weekly idea document that Leo Burnett sent out to Phillip Morris
  • Assisted with debriefs, reports and various other Ad-Hoc documents
December 2015March 2016

Digital Analytics Internship

Leo Burnett MENA
  • Part of the analytics arm of the strategic planning
  • Responsible for producing analytics reports on a monthly basis.
  • Created social listening analytics reports using data extracted from Synthesio
  • Responsible for training others to use various analytics tools, mainly Synthesio
  • Performed social and digital media reports for a number of clients.
  • Assisted the strategic planners with research for various pitches
  • Clients include : Samsung, Kiri, LVQR, Maxfactor, GMC and OSN
  • Responsible for google analytics website tagging for various client websites to track website performance.
  • Analytics  tools experienced with includes: Synthesio, Omniture, Quintly, Alexa, mysocialtools, TGI, Facebook analytics and Youtube Analytics
Oct 2014 May 2015

Talent Management(HR)

AIESEC CITY
  • Worked within a cross-cultural team of six direct reports; tracked individual member growth, ensuring targets were met
  • Adjudicated on conflict resolution, abiding by organization guidelines
  • Trained members on sales and pitch readiness. Sent out 30 people to present to external corporations in order to create internship opportunities
  • Provided team based reviews, utilizing balanced scorecard metrics to assess each individual based on a multi-faceted skill set standard
Jul 2010 Aug 2010

Legal Intern ADCB

ADCB (Abu Dhabi Commercial Bank )
  • Reviewed, amended, and ultimately signed off on business deals and contracts in a highly intense
    atmosphere
  • Worked in a multi-cultural and multi-lingual team while achieving high levels of legal aptitude on a
    personal level
  • Rated outstanding in personal performance review and earned a reward for taking on more work
    than expected to
  • Maintained entire legal database pertaining to complex banking products and procedures
20122013

Promotion staff

BrightonRox
  • Utilized cold approach methods to attain customers and patrons to various night spots
  • Leveraged social media to cause awareness and generate "buzz" for several events
  • Recognized growth in revenues as a result of team performance

Skills

Languages

  • English  (Native) 
  • Arabic (Intermediate)
  • Spanish (Novice) 
  • Swedish (Beginner)

Software skills

  • Microsoft Excel
  • Microsoft Word
  • Microsoft PowerPoint
  • IT skills
  • Google Analytics
  • Sprinklr
  • Synthesio
  • Omniture

Certifications

2018

AdWords Fundamentals

Google

Modern Marketing University Influencer Badge

Microsoft Modern Marketing University 

Microsoft Modern Marketing University badges are earned through an internal Microsoft readiness program and awarded to employees who have exhibited proficiency in the areas of Marketing Automation & Marketing Digital Transformation. Those who have completed Modern Marketer Influencer have taken courses and applied their knowledge to assessments in support of their development of modern marketing capabilities. They are marketing leaders who influence others to drive tangible business impact.

Sept 2016Oct 2017

Inbound Marketing Certification

Hubspot
Aug 2016Feb 2018

Google Analytics Individual Qualification

Google

Level 3 Advanced Personal Training and Nutrition

REPS

Level 2 Fitness Instructor Certification

REPs

Hobbies/Pastimes

  • Fitness training
  • Reading nonfiction books
  • Traveling
  • Psychology
  • Video Games
  • Big Data

Education

20102013

Law LLB

University of Sussex

References

References available upon request