Download PDF

Personal Profile

An ambitious professional with experience and training in strategic planning,  digital analytics, social media analytics, social listening, web development, legal, compliance and human resources.  I am passionate about advertising/marketing and i am currently seeking a role commensurate with my experience.

Work History

July 2016Ongoing

Freelance Strategy & Marketing Assistant

Arab Media Group
  • To provide support across all marketing projects.
  • Assist in managing appointed corporate creative & PR agencies
  • To manage AMG social media sites, providing reports on a regular basis
  • Assist strategy with research, reporting and presentation building as well as completing ad hoc tasks
  • Coordinating and assisting senior Marketing Manager on all related matters
  • Assisting Strategy Director on all related matters, including presentation building, research and other ad hoc tasks
  • Manage the marketing calendar to ensure campaigns are clearly mapped
  • Assist in managing branding, PR and creative agencies
  • Assist in market research across BU’s competitive landscape
  • Responsible for managing AMG digital assets including search, social and website
  • Running brand measurement metrics across all digital platforms
  • Responsible for tracking digital marketing KPI’s
  • Support in admin duties across marketing and strategy department
  • Support the team in intelligence building
March 2016June 2016

Strategic Planning Internship

Leo Burnett MENA
  • Strategic planning intern on the Phillip Morris Account
  • Conducted social listening around Phillip Morris sponsored events for verbatim analysis
  • Profiled consumers to help the planning department carry out campaign strategies
  • Responsible for a weekly idea document that Leo Burnett sent out to Phillip Morris
  • Assisted with debriefs, reports and various other Ad-Hoc documents
December 2015March 2016

Digital Analytics Internship

Leo Burnett MENA
  • Part of the analytics arm of the strategic planning
  • Responsible for producing analytics reports on a monthly basis.
  • Created social listening analytics reports using data extracted from Synthesio
  • Responsible for training others to use various analytics tools, mainly Synthesio
  • Performed social and digital media reports for a number of clients.
  • Assisted the strategic planners with research for various pitches
  • Clients include : Samsung, Kiri, LVQR, Maxfactor, GMC and OSN
  • Responsible for google analytics website tagging for various client websites to track website performance.
  • Analytics  tools experienced with includes: Synthesio, Omniture, Quintly, Alexa, mysocialtools, TGI, Facebook analytics and Youtube Analytics
Oct 2014 May 2015

Talent Management(HR)

  • Worked within a cross-cultural team of six direct reports; tracked individual member growth, ensuring targets were met
  • Adjudicated on conflict resolution, abiding by organization guidelines
  • Trained members on sales and pitch readiness. Sent out 30 people to present to external corporations in order to create internship opportunities
  • Provided team based reviews, utilizing balanced scorecard metrics to assess each individual based on a multi-faceted skill set standard
Jul 2010 Aug 2010

Legal Intern ADCB

ADCB (Abu Dhabi Commercial Bank )
  • Reviewed, amended, and ultimately signed off on business deals and contracts in a highly intense
  • Worked in a multi-cultural and multi-lingual team while achieving high levels of legal aptitude on a
    personal level
  • Rated outstanding in personal performance review and earned a reward for taking on more work
    than expected to
  • Maintained entire legal database pertaining to complex banking products and procedures

Promotion staff

  • Utilized cold approach methods to attain customers and patrons to various night spots
  • Leveraged social media to cause awareness and generate "buzz" for several events
  • Recognized growth in revenues as a result of team performance



  • English  (Native) 
  • Arabic (Intermediate)
  • Spanish (Novice) 
  • Swedish (Beginner)

Software skills

  • Microsoft Excel
  • Microsoft Word
  • Microsoft PowerPoint
  • IT skills
  • Google Analytics
  • Social Listening


Sept 2016Oct 2017

Inbound Marketing Certification

Aug 2016Feb 2018

Google Analytics Individual Qualification


Level 3 Advanced Personal Training and Nutrition


Level 2 Fitness Instructor Certification



  • Fitness training
  • Reading nonfiction books
  • Traveling
  • Psychology
  • Video Games
  • Big Data




University of Sussex


References available upon request