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Duties and Responsibilities

I. Key Results Area

  • Ensure all staff comply with company Policies and Procedures/ conducts business to the standard expected by the company.
  • Develop and implement sales strategies , achieve sales and expense budget with the sales and marketing team.
  • Develop relationship with key customer accounts to ensure ongoing business growth.
  • Develop, implement and maintain efficient distribution system to customer with the involvement of the warehouse managers.
  • Coordinate with administration management in the control of the inventories including audit, periodic stock sales and investigation of variance.
  • Motivate, train and discipline management and staff.
  • Review current security policies and procedure to ensure safety of all employees and customers.
  • Responsible for the strategies of Group Marketing.
  • Coordinate and implement pricing and promotional activities of the groups goods and services.
  • Disseminate and implement the latest visual concept of the product for added attraction to customers.
  • Check out the saleability report against the given sales plan for the month.
  • Check slow moving stocks and fast moving in preparation for the Sales Event.

II. Training 

  • Create and Sustain continues training program to develop and update the knowledge and skills of the staff.

III. Monitoring

  • Disseminate and Implement Company Policies, Rules and regulations so that all will fully and faithfully complied.
  • Monitor staff in giving out fast customer service/ stock replenishment every hour due to fast turnover every flight.

IV. Morale - Building

  • Build and Sustain the moral of the group.
  • Give due recognition to staff for their performances.
  • Have a program for awards, rewards, and incentives promotion for the staff.

V. Quality Standard

  • Meet company prescribed monthly performances standard
  • Observe proper company uniform inside and outside the airport.
  • Recommend from within the division qualifier staff for promotion to higher level.

Personal Data

Date of Birth - October 3, 1964

Place of Birth - Ormoc City Leyte, Philippines

Civil Status - Single

Citizenship / Nationality - Filipino

Seminars and Training

  • Real Estate CPE Training with Certificate 
  • Real Estate Training different Projects (condominium)
  • Exceeding Expectations Managers Training - Dubai, UAE
  • Sales Clinic Training - Sheraton Hotel, Abu Dhabi, UAE
  • Professional Managers Training - Dubai, UAE
  • Supervisor and Managers Training - Rustan's Commercial Corp, Philippines


computer literate
  To render services in a Global competitive market thus giving good quality service and satisfaction to people . To achieve optimum growth with the Company I'll be working with.

Work experience

Oct 2013Present

International Marketing Director

Century Properties Group Inc
Jun 2006Aug 2010

Retails Sales Manager

Jawad White Company
Mar 2002Dec 2005

Area Sales Manager

Body and Soul Inc
Dec 1995Jan 2002

Retails Sales Manager (Arrival Shop)

Abu Dhabi International Airport Duty Free Shop
Nov 1991Dec 1995

Retails Sales Manager (Arrival Shop)

Bahrain International Airport Duty Free Shop
Jul 1986Oct 1991

Sales Supervisor

Rustan's Commercial Corporation


Bachelor of Science in Business Administration

Far Eastern University