Loreta Corella

  • Quezon City PH
Loreta Corella

Duties and Responsibilities

I. Key Results Area

  • Ensure all staff comply with company Policies and Procedures/ conducts business to the standard expected by the company.
  • Develop and implement sales strategies , achieve sales and expense budget with the sales and marketing team.
  • Develop relationship with key customer accounts to ensure ongoing business growth.
  • Develop, implement and maintain efficient distribution system to customer with the involvement of the warehouse managers.
  • Coordinate with administration management in the control of the inventories including audit, periodic stock sales and investigation of variance.
  • Motivate, train and discipline management and staff.
  • Review current security policies and procedure to ensure safety of all employees and customers.
  • Responsible for the strategies of Group Marketing.
  • Coordinate and implement pricing and promotional activities of the groups goods and services.
  • Disseminate and implement the latest visual concept of the product for added attraction to customers.
  • Check out the saleability report against the given sales plan for the month.
  • Check slow moving stocks and fast moving in preparation for the Sales Event.

II. Training 

  • Create and Sustain continues training program to develop and update the knowledge and skills of the staff.

III. Monitoring

  • Disseminate and Implement Company Policies, Rules and regulations so that all will fully and faithfully complied.
  • Monitor staff in giving out fast customer service/ stock replenishment every hour due to fast turnover every flight.

IV. Morale - Building

  • Build and Sustain the moral of the group.
  • Give due recognition to staff for their performances.
  • Have a program for awards, rewards, and incentives promotion for the staff.

V. Quality Standard

  • Meet company prescribed monthly performances standard
  • Observe proper company uniform inside and outside the airport.
  • Recommend from within the division qualifier staff for promotion to higher level.

Personal Data

Date of Birth - October 3, 1964

Place of Birth - Ormoc City Leyte, Philippines

Civil Status - Single

Citizenship / Nationality - Filipino

Seminars and Training

  • Real Estate CPE Training with Certificate 
  • Real Estate Training different Projects (condominium)
  • Exceeding Expectations Managers Training - Dubai, UAE
  • Sales Clinic Training - Sheraton Hotel, Abu Dhabi, UAE
  • Professional Managers Training - Dubai, UAE
  • Supervisor and Managers Training - Rustan's Commercial Corp, Philippines



computer literate

  To render services in a Global competitive market thus giving good quality service and satisfaction to people . To achieve optimum growth with the Company I'll be working with.

Work experience

Work experience
Oct 2013 - Present

International Marketing Director

Century Properties Group Inc
Jun 2006 - Aug 2010

Retails Sales Manager

Jawad White Company
Mar 2002 - Dec 2005

Area Sales Manager

Body and Soul Inc
Dec 1995 - Jan 2002

Retails Sales Manager (Arrival Shop)

Abu Dhabi International Airport Duty Free Shop
Nov 1991 - Dec 1995

Retails Sales Manager (Arrival Shop)

Bahrain International Airport Duty Free Shop
Jul 1986 - Oct 1991

Sales Supervisor

Rustan's Commercial Corporation



Bachelor of Science in Business Administration

Far Eastern University