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Work experience


Principal Strategist

Rinker and Associates

Serving individuals and organizations in high growth industries who are ready, willing, and able to improve the status quo!

I established this private practice as a career coach and consultant as a result of my own career transition from Corporate executive to small business owner.  Rinker and Associates focuses on the process of developing leadership to improve performance and results in support of strategic business objectives.  Today, Rinker and Associates serves in a collaborative manner to assist working individuals across all generations and organizations who are interested in getting ahead of today's chaos curve.

Jan 2012Present

Senior Principal

Delegata Corporation

Support domestic business development and delivery for a leading business innovator in organizational transformation.  Provide client-focused consulting management services for major California public sector agencies (CA Department of Corrections & Rehabilitation CDCR, Caltrans, California Public Employees’ Retirement System CalPERS, CA Department of Motor Vehicles DMV); assess and implement quality-based (Bridges Transition Model) transition and change management process improvement in concert with existing methods and standards. Client Projects include: Organization Change Management (OCM) and Test Metrics Strategy for Quality Assurance Section CA DMV, Portfolio Operations Improvement Roadmap/Action Plan for PG&E, Executive Communication Management for CalPERS Information Technology Services Branch (ITSB).


President & CEO

MAAP, Inc.

Brought in as an executive turnaround specialist to restore financial solvency to one of the largest, multi-ethnic, client-based non-profit organizations in Northern California. Successfully orchestrated an 18-month Chapter 11 process for the agency with closure of its bankruptcy case on June 29, 2011.  The result is a stable agency that is on course to greater fiscal health.  MAAP, Inc was founded in 1975 and continues to provide appropriate Substance Use Disorder treatment, prevention and intervention services to the ethnically diverse communities of Sacramento County and Central California.


Board Chairman and President

Child Advocates of Placer County

The role of Board Chairman and President was an excellent opportunity for me to volunteer my time and leverage my leadership skills.  It was also a well-timed opportunity to implement a successful strategic organizational turn-around resulting in the positive commendation for achievement in performance improvement from the California Judiciary Council Auditing Committee in June 2008.


Director, IT

First Health (now Coventry Health)

This was a great turn-around opportunity in a company poised to grow via mergers and acquisitions.  Repaired a strained relationship between the existing Information Technology department and its associated business organization.  Learned the importance of business culture and the role of history. 

Most proud of:

  • Improved IT credibility within first 100 days on the job.
  • Improved team morale and bench strength of application development teams ensuring smooth transition during company mergers and acquisitions.
  • Development of future leaders to serve as role models for collaboration across IT organization.

Director, IT

Cardinal Health

This is where I was encouraged to demonstrate mangerial courage and learned to practice the art of authentic leadership.  With the support of a stellar group of IT professionals, our organizaton implemented a repeatable system conversion process for this Fortune 100 healthcare systems company.  Great training ground in terms of developing leadership finesse, post merger and acquisition integration strategies, and organizational agility.

Most proud of:

  • Leadership of a team of innovative designers and developers to produce a "first of its kind" wireless arm unit and automated conveyance system used in warehouse operations for order processing and inventory control.
  • Warehouse system conversion of a $1B acquired company on time and on budget.  Implementation was used as a model for the "repeatable process" applied to 11 conversions over an 18-month period.
  • Key participation in the design and implementation of the consolidation of the Folsom IT re-organization into Corporate IT.


Sep 1974Jun 1978

BA/BS Civil Engineering/Mathematics Understudy

University of Hawaii

World of Passion

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In a sentence or two . . .

Proven track record for optimizing performance and results.  Known for excellence in Program Management, Project Management, Career Development for Emerging and Existing Leaders, Transition Management, Fortune 100 Healthcare IT, Organizational Turnarounds, Multi-Generational Team and Group Development.

  • Efficient in managing multiple projects simultaneously while utilizing excellent organizational and critical thinking skills.  Consistently able to provide high-level, systematic standards of performance.
  • Recognized for abilities in problem solving with a strong background in methods and standards for software development.  Particularly effective in assessing and resolving employee conflicts and organizational problems, allowing for increased productivity.
  • Expertise in finding out how much time is worth, concentrating on the right things, deciding work priorities, planning to solve a problem, tackling the right tasks through prioritization, and executing the plan in a timely fashion.

What people say about Lorraine

“The unique strength that Lorraine brought to the company was a strong sense of continuous improvement for both her and the team she was charged with leading.Lorraine has consistently challenged the standard way of doing business to improve processes and has a great amount of managerial courage.” - - Jim Egan, CIO Ingenix, (formerly Senior Vice President IT of Cardinal Health)

“What impresses me most is that Lorraine is determined to succeed at any challenge thrown her way.She has the fortitude to put in the time and thinking to be successful.I recommend her to any organization looking for such high-caliber talent”. - - Neil Balholm, Senior Partner, Comteam Consulting Inc.


Folsom Lake College Foundation - Board Member (2009 - 2012)

California Privacy and Security Advisory Board - Member (2009 - Present)

Child Advocates of Placer County - Board Member and Past President (2005 - 2008)

TechCoire - Leadership Member (2005 - 2010)

Sacramento Area Organizational Development Network (SAODN) - Member (2007 - 2010)

About Me

I'm a strategic thinker with the ability to be tactical and operationally focused, sought out to lead mission critical projects where quality, time, and preservation of the human element is essential.  I manage my "portfolio career" through collaboration with executives and entrepreneurs; and also serve as Principal of Rinker and Associates, a transition management practice.  I am also a national public speaker, freelance writer, and a huge advocate for the "underdog".

My core purpose is to:

  • Inspire young professionals to discover the value of "volunteerism" early in their career.
  • Give hope to those in transition by being an objective, realistic, and compassionate advisor to them.
  • Motivate business peers to strive for excellence in helping others achieve their goals.

 I consider my career journey to be a series of unfolding views and believe that "there is no time like the present to begin living your legacy." - - Lorraine Rinker