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Summary

  • Passionate about social media with 3 years of experience in digital marketing and copywriting.
  • Raised visibility and increased customer engagement for brands such as American Shipper Magazine, Verizon, T-Mobile, and Marketing Werks.  
  • Monitored conversions across digital channels using Moz, Google Analytics, and Hootsuite. 
  • Ran cross promotions on Twitter, Facebook, and niche blogs for over 15 authors including New York Times bestselling authors Jennifer Estep and Callie Hutton.
  • Served as writer and media strategist for American Shipper, publishing articles popular with readers and consistent with company voice.
  • Understanding the importance of social listening, very adept at relationship building with influencers. 
  • Able to do keyword research and create SEO-friendly websites using WordPress, and/or HTML and CSS. 

Work history

Mar 2013Present

Researcher

BlueWater Reporting
  • Served as writer and media strategist for American Shipper, consistently publishing articles popular with readers and consistent with company voice.
  • Developed a strategic marketing plan that revamped online social media and website design.
    • Suggestions increased engagement and revenue earned from a 20% increase in impressions in a 2 month period from March 2015-April 2015.
    • Redesign allowed for an increase in ad space sold on the homepage, from 3 to 7.
  • Maintained high level of accuracy of less than .03 error rating when it came to analyzing shipping data and keeping the database updated with the latest information.
  • Using logic and math skills, made predictions in the market that helped American Shipper maintain status of leading provider of shipping data.
Jan 2012Present

Copywriter and Social Media Manager  (Freelance)

F3WSINC
  • Acquired clients for freelance social media management and copywriting opportunities.
  • Conducted social listening using Hootsuite and Tweetdeck. 
  • Revamped website, increasing daily visitation from 10 to 60 over a month and a half through SEO, guest blogging, and posting in forums.
  • Analyzed conversion rates across digital channels using Google Analytics and Hootsuite.
  • Developed keyword and link building strategies using Moz.
  • Stayed organized and consistent with an editorial content calendar.
Jun 2011Jan 2012

Account Executive

PLS Logistics
  • PLS Logistics Account Executive ranked top five in sales class Sept. 2011.
  • Increased personal sales $15,000 in one month by launching an email marketing campaign, working late hours and exceeding outbound calls for 4 weeks straight in Oct. 2011.
  • Managed accounts and stayed organize using Salesforce, Outlook, and a transportation management system.
  • Increased team’s overall sales by $32,000 a month by branching into new markets. This resulted in 2 new closed accounts on average for each team member.
  • Oversaw the entire sales process from open to close, negotiated deals that maintained a consistent margin of 30 percent or more.

Before taking on position worked as a store manager at Mattress Firm handling store budgets ranging from $50,000-$100,000. Maintained a 95% customer satisfaction rating in role.

Sep 2008Dec 2010

Public Relations

Victory Over Violence
  • Strengthened VOV’s voice and brand recognition by overhauling the non-profit's communications. Redesigned the brochures, ads, and logos.
  • Wrote 8 press releases, held 2 press conferences and got stories regularly placed in The Independent Florida Alligator and The Gainesville Sun.
  • Doubled VOV’s annual fundraising revenue through guerilla marketing.
  • In order to stay in budget while still expanding target market from primarily women to include men, partnered with non-profits to increase the number of events from 4 to 10.

Education

20062010

B.S. in Advertising

University of Florida