Lori Telford


Continue to excel as a sales leader with a dynamic company. Leveraging experience in commerical and residential construction sales, medical/dental  devices and equipment, pharmaceuticals and business development.  Continue to partner with a skilled and motivated team to reach sales targets in a competitive market place.

Summary of Skills

Top Rated Sales Performance

  •  Exceed Sales Goal 16 of 24 Years

Strategic Sales Planning

  • Development of Sales Plans to Exceed sales goals and objectives

Account Management

  • Coordination with teams to optimize all company resources

Marketing Materials Development

  • On line marketing strategies

Web-based Marketing Tools

  • Web based sales calls

Historical Numbers vs Operative Plan

2011 120%

2010 102%

2009 108%

2007 141%

2006 102%

2005 104%

2003 Quota attainment

2002 Quota attainment

2001 Quota attainment

2000 Quota attainment

1999 Quota attainment

1996 101%

1994 103%

1993 102%

1992 105%

1991 102%

1989 103%

Work History

Work History
Sep 2011 - Present

Sales Manager

Turnkey Construction
  • Coordination of contractors
  • Completion of bid procedures for school bids
  • Development of company web site
  • Coordination of all CE programs
May 2009 - Sep 2011

Regional Account Manager

Hufriedy Manufacturing
  • Exceeded goals promoting dental devices, and dental equipment in a four state territory covering: Iowa, Nebraska, South Dakota and WesternIllinois
  • Created and Executed Marketing Campaigns
  • Presented and Arranged CE programs for large groups of doctors, staff and distribution
  • Work closely with all six marketing teams for new products development
  • Cultivated and leverage customer relationships
May 2006 - May 2009

Senior Sales Representative

  • I exceeded sales quota in both direct and indirect sales for a four state market covering Iowa, Nebraska, South Dakota and Western Illinois
  • Responsible for selling medical devices, disposables' and equipment to Oral Surgeons, Periodontist, Prosthodontist and General Practioners
  • Presentation and Coordination of CE programs to Large Clinics, Group Practices and Individual Practices
  • Training of all 3M teams and distribution
Sep 2004 - May 2006

Regional Account Manager

Astra Tech
  • Increased profits Selling Medical Device and Ancillary components to Oral Surgeons, Periodontist and Prosthodonist in Iowa and Nebraska
  • Developed and executed marketing programs to increase company exposure, customer traffic and sales
  • Planned and executed all marketing programs increasing targeted number of leads and sales
  • Assisted with training programs at University of Iowa and all associations
Sep 1999 - Sep 2004

Senior Sales Representative

Glaxo Smith Kline
  • Consistent Development of Key Opinion Leaders
  • Evidence Based Selling
  • National Convention Team
  • Coordination with all teams
  • Development of  relationship with American Lung Association and another non-profits
Aug 1986 - Sep 1999

Senior Sales Representative

  • I was promoted through three divisions at 3M;Sales Account Manager in Safety and Security Equipment, Home and Commerical Care and Packaging Equipment
  • Created and executed marketing/pr campaigns
  • New products introductions
  • Training of all teams; distribution and all staff
  • National Convention



Bachelor of Arts

Augsberg College