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Highly creative and multitalented Web Professional with extensive experience in User Experience and User Interface Design. Exceptional collaborative and interpersonal skills; dynamic team player with well-developed written and verbal communication abilities. Passionate and inventive creator of innovative solutions to complex problems.


·Information Architecture

·User Experience Design

·User Interface Design for e-commerce and customer-focused applications

·Agile Development Methodologies

·Creation of Rapid Prototypes for user feedback

·Creation of UI specifications including business rules, process flows, task flowsand wireframes

·HTML, XHTML, CSS (hand coded)

·JavaScript, Flash, Photoshop, Illustrator, Visio, Visual Source Safe/CVS

·Understanding of RIA technologies, XML, AJAX

·Knowledge of Section 508 standards

·Knowledge of SEO and Google Analytics


·Ability to work with business stakeholders and development teams to deliver high-quality, scalable, on-brand design solutions to build superior customer experiences.

·Experience in solving complex use cases and communicating these ideas clearly and persuasively to a variety of audiences.

·Possesses strong project management and written and verbal communication skills.

·Self-starter who is user-focused and detail oriented who can handle concurrent projects in a fast-paced environment.

·Team leader who provides direction for junior team members and freelance designers, encouraging creativity and thoughtful,efficient solutions.

Work experience

Jul 2000Mar 2009


Serve as lead designer for most large-scale applications, implementing user-focused methodologies. Successfully manage design projects from concept through completion within tight time frames. Research and present competitive analysis findings to stakeholders on key initiatives. Lead junior and freelance designers on a wide variety of projects including home page designs, e-mail campaigns and incentive trips. Act as the liaison between Web Marketing and Personal Web Site Team, ensuring timely content and graphical updates to more than 40k subscriber web sites.

Key Achievements:

·Completely rearchitected and redesigned The Pampered Chef Wedding Registry. Performed a competitive analysis of leading online Wedding Registry sites and stores, presenting findings to stakeholders. Worked closely with marketing, communications, development and QA groups to accomplish extremely tight deadline for rollout.

·Researched, architected and designed e-commerce portion of the Web site, which was a new revenue channel for The Pampered Chef in 2006. Continue to maintain and enhance site, which has expanded to international markets. E-commerce has now become a large portion of sales for The Pampered Chef. Enhancements include an “Outlet” section which not only sells previously bottom-line loss products, but also increases traffic to the Web site.

·Product Adjustment application which accounts for 85% of Consultant exchanged and returned products via the web, and in turn cutting time and costs for Customer Service.

·Was instrumental in the creation of many online business tools including: lead generation, shipment status, incentives calculator, individual performance tracker, and Super Starter tracker.


Sep 1988May 1993


UW-Stevens Point


Sep 2007Present

Certified Usability Analyst

Human Factors International