Download PDF


Successful in developing new business for over 17 years. 10 years in manufacturing, 7 years in direct marketing and developing new business for extended warranties. A results oriented professional with strong work ethic and experience in positions requiring superior interpersonal communication and problem solving skills. Recognized as a resourceful and reliable team player. As a  "Cold Calling Expert"  and "Networking Expert" I've consistently increased sales through out my sales career with a drive to find new business—a self-motivated, out-of-the-box thinker.  Very comfortable making 80+ outbound calls daily.

Work experience

Nov 2007Aug 2009

Business Development Manager

  • Primary focus calling on fortune 500 companies and developing relationships on all management levels. Example of a few companies I called on are Wal-Mart, Sam's Club, Southern California Gas and Pacific Gas and Electric.
  • Developed and colaborated sales strategy and execution in new vertical markets
    • Designed and developed a Home Warranty program working with the Utility companies across the United States. Developed the marketing and sales of the program. What would be sold, how to market and the implimentation of the program. 
      • Designed additional ways to sign-up for the program that included a website. 
    • Banking Industry - researched the pro's and con's of designing a home warranty program that could be sold at point of sale when a home loan was offered. Researched and worked with our legal department what would be need to launch a program.
Apr 1999Nov 2007

Sales Executive


Primary focus was developing new business. Designed strategic direct marketing programs.

·Sales Executive – 1999- 2007

  • Started business with zero clients and have signed over 150+ agreements, which has generated over 6 million in sales.
  • Primary focus is acquiring new business through cold calling.Contacting Owners, President and Marketing Directors.
  • Created strategic marketing programs through direct mail.This includes creative concept, printing specs, target data, letter shop services and tracking solutions.It is my job to find solutions and create a program with a ROI for the client. 
  • Designed a corporate marketing program that started with one store and has grown to 172 stores and still growing. Each store is responsible for their own marketing and their own budget.Corporate does not pay for the marketing but endorsed the program. It is my job to show each store how they will get a return on their investment through direct mail and sign them up on the program. Results are over 1million in sales.
  • In charge of transitioning over 100 accounts to 4 different print and letter shop plants.This involved planning, coordinating, working with sales representatives and Presidents from each plant while maintaining existing clients and growing the business.
Feb 1990Apr 1999

National Sales Manager

Gainey Ceramics

·National Sales Manager 1996-1999

  • Increased sales from 3.1 million to 6.2 million
  • Changed marketing strategy from distribution only, to buying factory direct while maintaining existing customer base. Generated new business through cold calling different vertical markets.
  • Designed the company’s website and catalog.
  • Responsible for hiring and training new sales representatives.Training included presentation, product knowledge and closing.
  • Responsible for all trade shows nationwide, which included choosing which shows to attend, set-up and working them.
  • Office Manager 1993-1996
  • Skilled in compiling and analyzing data to produce reports for the management team, such as commission reports, shipping log, daily and monthly production schedules and inventory.
  • Flexible working style, ability to work collaborative team environment or independently.
  • Designed special programs to execute production more efficiently.
  • Human Resource Assistant
  • Assisted all departments for cross training and problem solving.
  • Customer Service/Shipping Manager 1991-1993
  • Responsible for all orders shipping out on time.
  • Responsible for all customer complaints.
  • Human Resources Assistant
  • Designed a national shipping program, which included freight cost in the pricing.
  • Created quality control procedures which resulted in the reduction of shipping errors by 10%
  • Customer Service 1990-1991
  • Answered phones in a very fast paced environment.
  • Back-up for payroll, human resources and accounts receivable department.


Seminars - Dale Carnegie, Toastmasters, Achieve Global Success, Direct Marketing Association and other sales building skills. 


Power Point
Microsoft Excel
Microsoft Word


Steve Godwin

“I highly recommend Lori on a professional and personal basis. Lori has always been excellent at building relationships, spending the time to grasp the entire concept of an opportunity and then explore dynamic ways of executing a solution. Her skill set is greatly needed in every organization today!!” April 1, 2009

Joe Jaap

“Lori Gabaldon is one of the most talented sales executives I have had the opportunity to be associated with. She has the confidence and poise to shepherd a long sales cycle as well as the savvy needed for a quick close. She is very comfortable in very intricate and complex sales environments and dedicated to doing what is right for her company and the client. She has my full recommendation for any challenge. She is a winner.” April 1, 2009

Joe Jaap , CEO , EmoryDay, LLC was with another company when working with Lori at Assurant Solutions

Scott Hilchey

“It is a pleasure to recommend Lori. She is an extremely dilligent, thoughtful and creative professional who has great skills at cultivating client relationships. In my work with her, our agency was able to confidently approach and engage with major accounts driven by her efforts. She is a superb professional to have on a team.” April 8, 2009

Scott Hilchey , VP Interactive Solutions , SourceLink managed Lori indirectly at Assurant Solutions

Vince Shadis

“Of all Lori's skills, the most notable that I saw was her ability to forge deep client relationships. She did this by understanding her clients' needs and then acting as their internal advocate to make sure we produced the highest quality output. Lori always worked relentlessly for her clients, and the results have always been long-lasting relationships. As a result, Lori has consistenly achieved high levels of success.” April 2, 2009