Lorianne Glassford

Lorianne Glassford


An energetic and passionate Retail known for building organizational capacity, challenging and motivating in an inspirational  and persuasive manner with the ability to identify synergies across the business units. Can critically evaluate the impact for and on each business branch.

REAL ESTATE: Creation of Distribution Models - Site selection & Lease Negotiation - Portfolio Productivity

STORE DEVELOPMENT:  Store planning & Design - Brand Launches & Rejuvenation - Capital Productivity &       Asset Management - Construction Management & Vendor Procurement

OPERATIONS: Process Creator - Organizational Cross Functional Improvement - Project Management - Cultural Fit & Brand Building



Store Development

Store Design & Construction:   A firm believer that Design and Construction must live under one roof in order to have the common focus of both form and function while protecting the Brand envelope and being unique in the marketplace. Teams in both camps need a synergistic interdependency to bring about best results within or under both budget and schedule. Respected in the industry for vendor management and design savvy.    

Retail Site Acquisition & Lease Negotiation

  Retail Site Acquisition & Lease Negotiation:   Solid relationships with top tier landlords across Canada, combined with her years of retail expertise in both apparel and telecom, has established Lorianne as a leader in the industry. Her integrity, perspective and ability to bring retail no how to the table, allow her to navigate the Retail Real Estate landscape with strength, acquire the right footprint for retailers and meet the legal demands a lease requires all the while protecting the Tenant.  

Capital Productivity

Capital Spend Improvement & Business Analysis:   Consistent delivery of reducing expenses, identifying efficiencies and making capital spend productive. Having continually created disciplines and best practices that reduce costs, her innate understanding for the need to align execution with Brand vision and her ability to translate those attributes to customers – both internal and external – is strength and a gift.     


Leadership & People Development:   A developer of strong synergistic relationships, Lorianne has been called out repeatedly for her ability to improve interdepartmental cross functional partnerships allowing for the elimination of unnecessary tasks, providing for a greater understanding each has on the primary stakeholder, the customer. Purposeful and respectful with a track record for building result driven teams within a changing work environment. Builds organizational capacity.  

Work History

Work History
2007 - Present


Lg Consulting

Lg Consulting provides clients with the business tools that will keep capital costs productive and Brand presence strong. Strategic and tactical in our approach, cost savings will be identified, processes streamlined and business models strengthened. Lg Consulting works within your timelines, to deliver on your needs.

Clients included: West 49, Billabong, Hinge, off The Wall, Argentus

"LA simply put, gets retail and this allowed us at Argentus to understand & meet the needs of the most descriptive retailer. Having a retailer who has been "through the ranks" on board as your partner, one who understands that organizational fit is a must for best performance, higher productivity and tenure, we think is very smart." August 2009

“Lorianne’s ability to ideate strategic concepts while simultaneously tending to the many critical details of a project was invaluable to our organization. Creative, organized, methodical and cost-focused, her approach delivered quality results on or under budget time after time.” November  2008

Sep 2009 - Oct 2012

CORPORATE DIRECTOR Real Estate, Store Development & Construction

WIND Mobile

Reports to COO/CEO

Heading up the Real Estate, Store Development and Construction platforms for all business models/channels at WIND Mobile - Canada's newest Wireless player - across Canada we launched December 16th 2009.  As of Dec 31 2010 we have over 450 Points of Distribution - in 12 months!

Visit www.windmobile.ca to find out how WIND Mobile is changing the face of the Wireless Industry in Canada.

2006 - 2007

DIRECTOR, Store Development

West 49

Reports to COO/CEO

"Stores were opened and renovated on time and on budget through Lorianne's strong team leadership, exceptional project management skills and her creation of new workflow schedules, process and key vendor relationships. She demonstrated flexibility and resourcefulness in adapting to the many changed circumstances and challenges that characterized the Company." Oct. 2006 -- Sam Baio, CEO West 49 INC.

"... good news is that management is opening stores on time and on budget as a direct result of the experienced manager hired to be in charge of store opening, expansion and renovation projects.' -- K. Howlett (Desjardins Securities)

Feb 2000 - Jul 2002

SENIOR DIRECTOR Store Development & Construction

Club Monaco
1998 - 2000

DIRECTOR Store Development & Facilities

Club Monaco
Aug 1991 - Sep 1998

Director, Project Manager and District Manager: Operations

Club Monaco