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Work experience

Oct 2009Present

Director and CEO

Star-Ting Incorporated
  • Accountable for the successful operation of the business (e.g. Asset management, cash management, profitability, growth, etc.)
  • Plan the business operations for the coming year and report proposals to the directors for authorization.
  • Organize the activities of all departments through planning and motivating to accomplish objectives. Implement changes when required.
  • Review and recommend enhancements for each department’s forecasts and plans.
  • Communicate management’s policies and procedures to all staff and ensure that they are comprehended and followed.
  • Conduct regular staff meetings.
  • Organize duties with workers to ensure that all records are properly maintained.
  • Resolve any client questions, concerns or complaints that employees have not been successful at doing.
  • Establish high level of quality and team work amongst all divisions of operations.
  • Ensure that every function generates income through effective delegation and control.
  • Take responsibility for the personnel functions including interviewing and hiring procedures, training, measuring and evaluating performance, recognizing accomplishments and termination of employment.
  • Ensure that risk assessments adhere to municipal by-laws, as well as federal and provincial statutes, regulations and codes.
  • Ensure health and safety resources are made available to clients.


Sep 2007Sep 2009

Master of Business Administration

University of Phoenix

The Master of Business Administration (MBA) program prepared development of functional areas of business focused on managerial skills necessary to be effective in a rapidly changing business environment.  The program reflects current research of managerial competencies as well as graduate business standards as reflected by existing national standardized graduate business tests.

  • Recognized and solved problems systematically to make better business decisions.
  • Managed and developed ways to meet changing organizational needs.
  • Discovered how diversity and values strengthened working relationships and contributed to effective problem solving.
  • Leveraged technology in a global environment to create sustainable competitive advantage.
  •  Evaluated risks and developed plans to lessen or eliminate their impact.
  • Developed awareness ethics and business decision making.
  • Assessed whether an organization's plans and actions are aligned to meet its values.
  •  Integrated knowledge and reached decisions with incomplete or limited information.
  •  Understood a broad range of theoretical and practical applications in business.

The MBA consists of 36-54 credit hours. Thirty-six credit hours constitute the core curriculum which covers the following areas of business: management, human capital management, business law, organizational leadership, economics, accounting, applied business research & statistics, operations management, corporate finance, marketing, and strategic planning & implementation. 

Sep 2002Jun 2005

BA from School of Geography and Earth Sciences

McMaster University

The School of Geography & Earth Sciences provided an environment for the education and training of highly qualified personnel committed to excellence.

The School of Geography & Earth Sciences at McMaster is an internationally recognized centre for research and training. Its strengths lie in the discovery, application, and transfer of knowledge to issues and problems in the earth, environmental, and geographical sciences.

Two particular strengths in the School are the development of interdisciplinary research programs that integrate the earth and environmental sciences with human geography and the use of spatial analysis to investigate the geographical relationships between the environment and society.

The School emphasizes the use of leading-edge theoretical and methodological developments in its research and is committed to increasing the opportunities for experiential (‘hands-on’) learning by undergraduate students. Many of our undergraduate courses involved fieldwork in the local area and field research in off-campus locations.


Risk Assessments

A systematic process of evaluating the potential risks that may be involved in a projected activity or undertaking.

Management Decision Making

Managers are constantly called upon to make decisions in order to solve problems. Decision making and problem solving are ongoing processes of evaluating situations or problems, considering alternatives, making choices, and following them up with the necessary actions.


A process of social influence, leading others and building an ethical firm which maximizes the efforts of others and builds community.

Professional Certifications

2017 - CRM (candidate)

2015 - CMC Designation

Bestselling Multiple Books Kindle Author

The Book on "Business Skills for Today: How to Deploy Growth Initiatives" and "Leadership Skills for Today: How to Transform Your Leadership" with other titles including: The Book on Formulaic Communication and its Action Guide; In Defense of a Younger Earth.

Sherman Engages her Audience

Photo Gallery

Loreen Sherman at CSPG Playmaker's Forum, 2015. World Heavy Oil Congress, 2015 and Gas Processing Association Canada (GPAC) Operations, Maintenance and Safety Conference.


Expert panel discussion, Loreen Sherman joins Bill van der Lee on Cathodic Protection


Canadian Heavy Oil Conference in Edmonton reps Loreen Sherman, Gail Powley, Ken Cummings, speaker Lori Schmidt, guest MLA Ric McIver, Bruce Peachy and Nancy Wu.


Canadian Heavy Oil Association hosted 2015 Mardi Gras celebration where Loreen Sherman and MLA Dr. Neil Brown celebrate.


Loreen Sherman presents "Is Your Sense of Security Dangerous"


Loreen Sherman appears to a room of managers at GPAC's Operations, Maintenance and Safety Conference