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Lisa Hofmann

Public Relations, Marketing and Communications Professional with experience in the outdoor wear, education and medical sectors


I have experience in education, communications, public relations and marketing. I have designed and written copy for media pitches, press kits, press releases, brochures, fact sheets and promotional materials. I have coordinated events around the United States, as well as represented companies and brands at events, expos and trade shows. I aided in the launch of a new company and drove media and potential customers to it.

I seek to continue to use my strong work ethic, positive attitude and desire to make a difference to continue to grow as an education, communications, public relations and marketing professional.


* Branding
* Communications
* Marketing
* Product Placement
* Promotions
* Public Relations
* Event Coordinating
* Event Planning
* Event Management
* Customer Service
* Non-profits
* Social Media
* Copy Writing
* Event Marketing
* Elementary Education
* Progressive Education
* Sustainable Agriculture
* Nutrition

Work experience

Jan 2016May 2016

1st and 2nd Grade Classroom Assitant

Horizons K-8

~ Work closely with lead teacher to develop lesson plans for small groups of students and individual students
~ Implement lessons to introduce new material to small groups or re-teach students that are struggling
~ Support lead teacher in whole group lessons

Oct 2013Aug 2014

Public Relations Coordinator and Dealer Services Representation

Fenix Outdoor Group
  •  Responsible for Hanwag boot line including: order input, shipment tracking,warranty issues and questions, tracking product changes and editing catalogues
  • Input orders and answer questions for sales representatives and accounts for Fjallraven in: Mid-Atlantic, Mid-Western, New England and Rocky Mountain territories
  • Organize and promote events at retail locations to drive brand awareness and product knowledge
  • Manage daily PR functions in house including: copy-writing, media relations, product management, coordinating sample requests and managing incoming and outgoing samples, sending professional images
May 2013Sep 2013

Public Relations and Marketing Coordinator

Planned Parenthood of the Rocky Mountains
  • Create marketing plans for health centers and new services being offered
  • Create and implement new marketing strategy as healthcare reform rolls out
  • Create media plans for product and service launches
  • Write and edit copy for donor newsletter, internal newsletter, letters from CEO, press releases, pitches, opeds and media pitches
  •  Responsible for creating and delivering weekly media report
  • Answer student requests
  • Input data to track response rates of different coupons
  • Put together competitive assessments, as well as analyze data for products and services offered
Jan 2011May 2013


Advitam Sports

  • Responsible for Public Relations, Marketing, Media Relations, Social Media and Communications
  •  Handled customer complaints and concerns leading to program modification
  • Create and deliver press releases, media kits, media alerts, promotional materials and e-newsletters
  • Coordinate events
  • Represent company at expos around the country
  • Generate talking points
  • Input data on clients and discover target demographic to evaluate which events and trade shows Advitam should be attending
Jun 2011Jun 2012

Brand Ambassador

GMR Marketing

  • Represented brands at events around the Mid-Atlantic region
  • Illustrated enthusiasm about brands
  • Promoted new products and distributed promotional materials
  • Performed Marketing Surveys
Jul 2011Dec 2011

Brand Ambassador

Momentum Worldwide

  • Represented William Grant and Sons premiere brands of liquor at events throughout the greater Philadelphia and New York City regions
  • Distributed promotional materials and ensured the consumer was knowledgeable on the brands
  •  Photographed all events

Kindergarten Tutor

A Community for Education (ACE)

  • Americorps program
  • Responsible for writing lesson plans for eight kindergarten students struggling with reading and writing
  • Taught students the alphabetic principle and basic reading and writing skills
  • Part of marketing committee responsible for the rebranding of the organization

Promotions Associate

Urban Roots

  • Promoted the organization at events throughout the community
  • Spoke on the organizations goals and values
  • Helped table at events and input data for further growth



Elementary Education Licensure

University of Colorado
Aug 2004Dec 2008

Bachelor of Arts

University of Colorado