Lisa Hofmann

~ Work closely with lead teacher to develop lesson plans for small groups of students and individual students
~ Implement lessons to introduce new material to small groups or re-teach students that are struggling
~ Support lead teacher in whole group lessons

•  Responsible for Hanwag boot line including: order input, shipment tracking,warranty issues and questions, tracking product changes and editing catalogues
• Input orders and answer questions for sales representatives and accounts for Fjallraven in: Mid-Atlantic, Mid-Western, New England and Rocky Mountain territories
• Organize and promote events at retail locations to drive brand awareness and product knowledge
• Manage daily PR functions in house including: copy-writing, media relations, product management, coordinating sample requests and managing incoming and outgoing samples, sending professional images
  

• Create marketing plans for health centers and new services being offered
• Create and implement new marketing strategy as healthcare reform rolls out
• Create media plans for product and service launches
• Write and edit copy for donor newsletter, internal newsletter, letters from CEO, press releases, pitches, opeds and media pitches
•  Responsible for creating and delivering weekly media report
• Answer student requests
• Input data to track response rates of different coupons
• Put together competitive assessments, as well as analyze data for products and services offered

• Responsible for Public Relations, Marketing, Media Relations, Social Media and Communications
•  Handled customer complaints and concerns leading to program modification
• Create and deliver press releases, media kits, media alerts, promotional materials and e-newsletters
• Coordinate events
• Represent company at expos around the country
• Generate talking points
• Input data on clients and discover target demographic to evaluate which events and trade shows Advitam should be attending

• Represented brands at events around the Mid-Atlantic region
• Illustrated enthusiasm about brands
• Promoted new products and distributed promotional materials
• Performed Marketing Surveys

• Represented William Grant and Sons premiere brands of liquor at events throughout the greater Philadelphia and New York City regions
• Distributed promotional materials and ensured the consumer was knowledgeable on the brands
•  Photographed all events

• Americorps program
• Responsible for writing lesson plans for eight kindergarten students struggling with reading and writing
• Taught students the alphabetic principle and basic reading and writing skills
• Part of marketing committee responsible for the rebranding of the organization

• Promoted the organization at events throughout the community
• Spoke on the organizations goals and values
• Helped table at events and input data for further growth