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自我评价

  • 国际区域内竞争对手及产品的市场分析 ,客户的开发与维稳;
  • 管理好新老客户关系,保持销售额每年于稳定中增长;
  • 每年销售任务,均超额完成;个人的销售额每年占到30%以上,2016年已经占公司国际销售总额的40%。

Professional Experience

2013Present

Vice President of Marketing & Digital Strategy

COMPANY NAME

Oversee all retail, digital, e-commerce, branding and marketing communications initiatives in addition to internal communications and employee training programs. Restructured marketing department and acquired a 21-member team to spearhead the implementation and execution of a corporate branding and marketing plan. Founded the inaugural digital marketing group and architected a comprehensive strategy for the integration of digital technology into the existing marketing establishment.

  • Slashed consumer website abandonment rate 53% by overhauling web functionalities, including responsiveness, enhanced live chat, click-to-call, and leading edge web-based customer acquisition tools.
  • Earned an 18% increase in operational margins by restructuring internal teams and professional fees to eliminate relationships incompatible with a balanced “working vs. not working” cost ratios.  
  • Increased online web visits 132,000 and leads 80,000 monthly by rolling out a new e-commerce platform.
  • Eliminated redundancies and conflicts between traditional and digital marketing plans and put in place an integrated structure emphasizing sustainability and cost effectiveness.
  • Captured in-depth data from conversion rate to investment and tracked customer lifecycles through a unique PID to identify common characteristics and enhance high-level strategic marketing.
  • Drove comprehensive corporate rebranding effort through integrated efforts with J.Walter Thompson worldwide and cross-functional executive committee involvement in both retail and operations insight.
20112013

Vice President of Marketing

COMPANY NAME

Delivered strategic marketing leadership to add revenue, define and refine corporate brand recognition. Oversaw internal staff and external agencies in developing integrated marketing and communications strategies. Built and deployed retail merchandising, digital marketing, and CRM marketing efforts and played a key part in branding, public relations, and omni-channel advertising and media communication.

  • Catapulted sales 42% by harnessing a targeted e-loyalty promotion that took advantage of an innovative, net new e-commerce platform equipped with mobile and social media components.
  • Netted $5.6M in added incremental sales by identifying three strategic product offerings developed from in-depth market analysis, consumer intelligence, and mystery shopper programs.
  • Increased brand awareness 27% within one year by formulating and executing a compelling brand promise and unique selling proposition that responded to customer needs and motivational traits.
20072011

Vice President of Digital Marketing

COMPANY NAME

Acquired executive level client side digital marketing and communications strategy for corporate customers. Partnered directly with clients to assess and respond effectively to consumer needs and architect high impact targeted solutions. Led the full range of e-commerce, mobile, and integrated web/social planning.web/social planning.web/social planning.web/social planning.web/social planning.web/social planning.web/social 

  • Produced an 18% increase in commercial account growth for Frost Bank Texas by differentiating the client’s brand messaging platform with an integrated digital marketing campaign.
  • Secured a 28% increase in mortgage loan sales for HSBC bank through the design and launch of a suite of customized social media, and mobile marketing programs aimed at Tier I commercial customers.
  • Engineered $9.2M in e-commerce sales growth for Walgreen’s within nine months by employing optimized customer acquisition tools tailored to pharmacy reorders and online gift cards.
  • Grew agency gross revenue from 0 to $63M in four years leveraging digital marketing strategies.
  • Completed development and launch of a web-based Channel PRM marketing communications system for Advanced Micro Devices.
20042007

Director of Global Channel Marketing 

COMPANY NAME

Promoted to a global channel marketing role with oversight of public and government relations, promotions, and communications as well as a $9.3M annual budget.

  • Developed and managed a 24-member staff comprising direct and indirect reports and collaborated extensively with key stakeholders to drive integrated efforts targeted business critical product lines.
  • Created $600,000 in press coverage by creating and introducing a Regional Public Relations Program including a CEO speaking tour with key government and corporate officials across 10 countries.
  • Served on a 12-member brand council tasked with restructuring and revitalizing the AMD brand and forging links with key international markets using strategic government relations and contract bid plans for China, Russia, and India.
  • Grew profit margins by 29% in nine months by developing and launching a globally standardized CRM system, including key involvement in beta testing and program modeling for global deployment.
  • Brought in 27% more retail revenue for the consumer sales division by establishing a cooperative retail advertising partnership with Microsoft, Acer, Dell and HP.
  • Attained a 34% ROI by leading the transition to an internal SAP e-commerce platform.
20002004

Director of Marketing Communications

COMPANY NAME

Recruited by this producer of advanced integrated circuitry to build the Latin American marketing region as a distinct, fully scaled entity. Directed marketing, promotions and advertising at the head of a staff of 27 accountable for $76M in annual new business and delivery of the highest market share companywide. Facilitated numerous projects with global technology leaders and managed a $6.5M annual marketing budget.

  • Fostered a 35% regional sales growth across retail and distribution sales channels through the successful introduction of a CRM-driven customer loyalty program.
  • Increased market share from 13% to 33%, delivering the highest market share within three years.
  • Delivered over $75M in new annual business and the highest market share across AMD worldwide through the launch and development of a newly formed Latin America division.

项目经历

Jul 2013Aug 2013

汉佰医药研发生产基地项目

该项目由香港大光(TaiKong)集团公司进行投资,属外商独资企业,项目投资总额为2000万美元,建设周期2年,筹建地块位于昆明市经济开发区新加坡工业园420号地块,项目公司投资建设的工程包括生产、研发基地、仓库等。

  • 责任描述:
  1. 负责新公司工商注册工作,包括营业执照、批准证书、税务登记证、组织机构代码证等证照办理;
  2. 项目开发报建工作,包括土地挂牌工作、外汇登记、银行资本金账户开立、土地出让合同的审查、土地款缴纳、土地证办理、资本金结汇等等。
  3. 申请项目专项资金、申请中小企业扶持资金、申请国家医药目录政策扶持基金等,完成总额约600万元。
Feb 2011Apr 2012

怀化国际生态农产品博览中心暨现代商贸物流园项目

该项目由香港大光(TaiKong)集团公司进行投资,属外商独资企业,是湖南省重点工程,由怀化市委、市政府确定的重大战略投资项目。该项目计划总投资约30亿元,项目一期总用地面积为2128亩,总建筑面积237m,农博中心规划商品展示区、物流服务区、市场交易区、商务服务区、综合配套区、商务酒店六各功能区。

  • 责任描述:
  1. 参与公司营销推广、招投标管理、工程及开发报建工作,协调政府部门公共关系,协助财务部金融机构融资工作。
    完成外商独资企业从事房地产业在国家商务部备案工作。
  2. 多次参与公司融资的前期筹备和尽职调查准备工作,融资额约5亿元,主要有长沙建工集团投资公司等。

组织公司各部门完成房地产楼盘盛大开盘仪式、营销及年会活动等

文本部分

Notable Acheivements

  • Generated $1.2M in sales through the successful launch of an online beta version of web loans processing e-commerce site complemented by extensive digital and email marketing efforts.  
  • Secured 28% customer acquisition growth via web loyalty for HSBC Bank and achieved 17% web revenue growth for Best Buy.  
  • Delivered a 21% sales increase in 9 months by designing qualitative and quantitative research programs to understand customer needs, test new campaign tactics, and measure customer experience. 
  • Recognized in the Top 10% of leadership based on overall performance and potential and earned nomination to the Future Leadership Program for advanced executive level training.
  • Drove 32% plus increase in online revenue for national retail clients, Whole Foods, Best Buy, & Walgreen's by developing innovative Social Media, Mobile Commerce and SEO/SEM programs targeting key customer segments.

Web Commerce & Customer Metrics (Before & After)

Education and Professional Development

Master of Business Administration in Marketing, University, City, ST
Bachelor of Arts, University, City, ST

Professional Organizations :  American Marketing Association & Digital Marketing Association

Financial Services E-Commerce Career
Managed Global Digital Marketing Agency
Global PRM / E-Commerce
, AMD
Emerging Markets Brand Lead
, 3M

文本部分