Finding the next challenge.
Lorenzo Barbantini Scanni
- Rome Rm Italy
Finding the next challenge.
Marketing Executive with 20 years of experience in developing and managing international marketing teams. Strong ability to think outside of the box. Recognized for discovering new and innovative ways of communicating and managing corporate image and reputation through a mix of OFF and ON line media, cutting edge technologies and development of lasting and orchestrated marketing actions.
Strong ability to work with large corporations and developing high impact marketing messages on a budget. Team player, eager learner, tech addict, and social explorer.
Angel Investor in Social media and big data companies, interested in eCommerce and Photography startups, researching various fields of innovation.
Mentor at Innovaction, Fantastartup, and StartupBoot Camp.
Xaltia is leader in the mobile application and content development.
We have lauched Mobile TV in Italy with TIM as first in the world for 2.5G, now the service has evolved in the 3G + space. Other applications include: Push to Talk, Video on demand, Streaming and mobile community managment.
It now runs a data center that connects most of the content aggregators to the Telecom Italia network for OSS and BSS services. Total number of messages in excess of 800mio per year.
It is also interconnected to all the Italan operators.
The company dealt in Italy and Brazil.
Company was sold to the Engineering group at the end of 2007.
Part of the Flumen Group, the group controls both THEname and Brand Portal with an aggregated headcount of over 100 employees specializing in all areas of communication.
Global brand advisor on main accounts overseeing all areas of communication advising business and retail customers on:
- ATL/BTL and events creation, media planning, cross media and multi screen strategies;
- Managing online presence for large corporations looking to monitor and implement:
-Reputation both online and offline (press and PR)
-Social media, customer engagement, conversion rates and customer insights
- Support in the field of tech and business innovation
Co-Founded and invested in Doochoo, the company wants to be the most important massive opinion collector providing real-time tangible poll results through the Internet, at the same time, providing valuable data to advertisers and brands. Supported the first corporate customers brought
Assisted in the venture capital securing and now supporting the A-Round.
Managed the Web Marketing agency (50 people) active in consulting for companies aiming to better their communication with stakeholders through the use of digital media.
Instrumental in defining new product and positioning strategy with all its business and retail customers.
Developed mobile and Over The Top TV services and apps for the Cubovision platform from its launch.
Part of the initial founding team of Vetrya. Company that launched Primoitalia.tv in May 2011: the biggest Italian internet TV distributed multi-channel on connected TV’s, PC’s, blue ray players, smartphones and tablets. PrimoItalia.tv offers access to a rich library of over 140 video channels and services provided live and on demand.
After taking part in the due diligence that lead to the sale of Xaltia to Engineering, he is now In charge of the commercial offering of Engineering Ingegneria Informatica for the Telecom Italia Group.
Engineering is listed on the Italian stock exchange and is Italy's leading System Integrator.
The offering spans from BSS, OSS and VAS services, this coupled with the services coming from the previous company merge give Eng.it a unique offering for Telco's in Italy and abroad.
Total coverage of the Telecom Italia account and rest of Telco market in Italy.
Start-up stamina, group player.
Created a small media content aggregator, working closely with MTV, RAI, FOX, and broadcast companies wanting to connect with Italian mobile operators.
Activated contracts with all mobile operators and launched cross operator services running on pSMS.
Itelco SpA develops innovative Mobile Handsets, Datacards and Connected devices for the Telco market in italy and abroad, it is the Italian partner for LifeSize leader in the HD Videocommunication equipment and develops Radio and Television equipment In this period Itelco sold a BREW UI-ONE device and launched the first MID with Keyboard and GPS to Telecom Italia and sld datacards to WIND in Italy.
Itelco also developed a unique Videocommunications system that is the "Italian Style" reply to the Cisco Telepresence.
Joined at start of operations began market analysis and positioned the company within the Main Mobile Operator in Italy.
Started the Value added services Data center in Orvieto.
Launched successful innavative services both in fixed and mobile networks.
Lauched Italy's first mobile TV service.
First mobile applications.
Start up of Rai Net. Launched the Internet service for the state broadcaster and started convergent services in RAI. This was the first digital extension project for the italian state broadcaster.
Start up of the Gruppo l'Espresso media company.
Kataweb acquired a number of Internet companies.
He launched of the partnership program for the sale of Web based sw.
Launched a Free Internet service and a free email service.
Major Internet site development and project managment for eCommerce sites and portals.
Opened the Italian Market to what became the best selling market for TV Internet. Boxes sold in the market in excess of 200K.
Responsabilities for Marketing activites of the 24 countries in the middle. Distribution of the 1st Set top boxes both in EMEA Organized the 2nd and 3rd Festival of Arab music in Beirut and Amman. Prior to this position held the position of Administration Manager with responsabilites over all of the local logistics of the plant construction in Rome.