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Work experience

Jan 2009Present

Senior Marketing, Advertising Account Executive

Cincinnati Bell, Inc

BIG RESULTS:SPOT MANAGEMENT AWARD, September & December, 2009 ▪ Drove ONE-DAY sale to jump start revenues - $29,700 – by creating and executing a high impact campaign to position Cincinnati Bell brand prominently in the market.

SELECTED CONTRIBUTIONS:

  • Design and develop promotional packaging, collateral and media kits to create awareness of Cincinnati Bell Digital Advertising Brand and educate local agencies on ZoomTown.com efficiencies and FiOptic build-out.
  • Create market development strategy by recognizing competition, using innovative retail marketing, showing high determination to build relationships with clients to create a “win-win” situation.OUTCOME:Superior Client Retention through campaign fulfillment ▪ Focused contributions to department’s EBIDTA responsibility by maintaining core industry competencies.
  • Use effective written, interpersonal and persuasion skills to invite collaboration within a group - confidently asks questions to spark exploration of different avenues to drive revenue for both parties and CLOSE SALES.
  • As Sales Team Leader:Design customized application of current CRM database and monthly Revenue Schedule System ▪ Create Monthly Assessment and Projections Sheet to assess and forecast monthly sales and quotas ▪ Research third party partnerships for qualitative/quantitative information to inform sales and market penetration strategy.
  • Lead by example, carefully listening to concerns, recognizing individual and team talent to build a high performing effective sales team – recognized for increasing revenues by developing targeted, incentivized packages for B2B clients.
  • Position and brand product mix as competitive way to achieve marketing objectives through qualitative metrics and quantitative campaign recapping.
Feb 2009Nov 2009

Junior Marketing, Advertising Account Executive

Bonneville International, 101.9 WKRQ
  • Generated new business, increased direct business ratio and strengthened client spending through promotional ideas, station event sponsorships and community involvement opportunities.
  • Created and executed effective integrated marketing and promotional campaigns for local-direct and national-agency clients.
  • CONNECTOR. Built and nourished long-term business relationships with current and potential partners by presenting proactive solutions that resulted in cost-efficiencies for the client.
  • Accepted progressive responsibilities, demonstrating drive and motivation to exceed personal and team goals while maintaining industry core competencies.
Oct 2005Aug 2007

Marketing, Advertising Account Executive

Clear Channel Communications, 102.5 KNIX

NOTABLE HIGHLIGHTS: 100% commission sales ∙ 2006 Q3 Station Superstar – earning most points across all areas of focus ∙ 2006 – 186% of Personal Monthly Quota.CHALLENGE: To increase small local direct businesses.

  • Established trust by listening carefully to concerns, generating solutions to neutralize risks and consistently meeting goals through clients’ need analysis.
  • Comfortable with and used high impact presentation skills to share product information, invite discussions and execute promotional events.
  • Met and exceeded personal and team budget expectations.
  • BIG OUTCOME: Regenerated business with deactivated clients.

Education

Aug 2001May 2005

Bachelor of Business Administration

Univeristy of Kentucky

References

Brian Duerring

Brian Duerring,hired me on to the Cincinnati Bell Digital Advertising Group and was my immediate superior, until he was promoted, for my first year.

Kolleen McDonnald

Kolleen McDonnald and West Chester Dental Group became my client during my employment with Bonneville International. We continued our relationship when I started with Cincinnati Bell, Inc. We have known and worked closely together on several successful marketing campaigns and projects for 3 years.  

Carrie Lockwood

Carrie Lokwood and I both worked for WKRQ Radio. We have known each other for 3 years and continue to keep in close contact for professional brainstorming, networking and personal growth.

Danielle Stout

Danielle's title was WKRQ's station Sales Coordinator and Sales Assistant at Bonneville International.

Shannon Starkey

Shannon Starkey is the Vice President of Services at The Children's Home of Cincinnati. She started the Young Professional's Exective Board. I have worked with and for  Shannon on numerous projects over the past 2 years as YP Board Member and Mentorship Program Chair.  

Portfolio

Summary

I am an accomplished and creative Senior Marketing Professional. I've worked for well established corporations to help generate new business and re-activate the lapsed and with my most recent role I've helped develop and grow an entirely new department and revenue stream from its infancy. I am a Connector, who leverages my relationships to help businesses grow and to raise funds for one of the worthy causes in which I am involved. Not only do I bring people together, but I do so with a lot of energy, enthusiasm, intitiative, persistance and deciseveness with any project that I lead.

Interest

I enjoy giving back, solving problems, bringing people together, learning new trades, trying new things and meeting new people.  

Custom

Work Philosophy: You should be #1 or #2 at what you're doing, or you shouldn't be doing it all.

Work Ethic: "Keep on keepin' on and don't ease up for a moment."