PhotoSì - Album Epoca
To change the photography market both for consumers and retail, creating a brand with an iconic insight: PhotoSì - Your Life Is a Show. This is my mission in PhotoSì.
With a business model that spans from B2C to B2B2C and leveraging the marketing mix in retail, mass-retail, web and mobile channels, I'm focused on giving the best solution to the customer in terms of experience and satisfaction.
To create value for the professional photographers through high quality handcrafted products, state of the art technology and marketing tools. This is my mission in Album Epoca.
My direct responsibilities: business KPI definition and monitoring in order to achieve the company target, marketing planning and execution, sales performance of the web and mobile channel, product manager of the mobile application, corporate communication, ownership of the IT projects impacting on the consumer journey, management of a team of 13 people including the web marketing manager, the creative director and three marketing managers.