Feb 2006 - Jun 2007
Purchases and Merchandising VP
Grupo Salinas, S.A. (Elektra)
In charge of purchases, marketing, basic conformation of line of products, layouts, negotiations for Mexico and Latam for Major and Minor Appliances, Home Products for the three different formats and 1900 stores. Also being responsible for inventories, pricing, and the development of a specilized group of agents with a higher profile based on training and negotiating skills.
Oct 2001 - Jan 2006
Grupo Salinas, S.A. (Unefon)
In charge of all the commercial operations for this mobile carrier including marketing, sales, call center, warehouses, service centers, telephone purchases, products, rates and tarifs for air time and services, plus negotiations with wholesalers, distributors and channels.
May 1998 - Sep 2001
Grupo Vitro,S.A. (Whirlpool)
Responsible for all the commercial process from Warehouses and Logistics, to national and export Sales (Central and South America), Marketing, Postsale Service, Call Center, and Trade Marketing.
First Prize on two consecutive years of the National Quality Award from the Mexican Government presented in the different categories of Quality Service and Exports. EBITDA grew in 3.5 points and share of market 4.5 points.
Sep 1996 - Apr 1998
Executive Director for the Metropolitan Region
Grupo Financiero Serfín, S.A.
In charge of 55 % of total income of the bank covering Mexico City, Queretaro, Morelos , Hidalgo, Tlaxcala, the State of Mexico and Guerrero, with 186 branches and 7500 employees. Leader in all the different products among the different regions improving the income of the region in 70 % besides creating a group of 200 women call "Contacto Serfin" who represented 15 % of total income.
May 1995 - Apr 1997
Latam General Manager and Operations VP
Amerinet/Exired (Amway LATAM
In charge of Operations for Latam, Spain and the Hispanic Market of U.S.A.. Main responsibility was to standardize the operation, line of products, program of events, training and development materials, commissions for those materials, and regional participation of main distributors in those countries, plus the opening of Colombia, Venezuela, and Costa Rica.
May 1993 - Mar 1995
Co - General Manager
Laboratorios y Agencias Unidas (LYAUSA)
A join venture between Lozada from Mexico and Carulla from Spain to expand the operation four times to export and complete the distribution within Mexico.I was incharge of the commercial operation (Marketing, Sales and Exports) while the construction of the new facilities in the State of Mexico. The project was cancelled after the devaluation on 1994.
Oct 1989 - Apr 1993
Amway de Mexico, S.A,(Amway Corp)
Founder and legal representatnt for the operation in Mexico and Latam taking the company from plans and objectives to be the most successful opening for any country getting to the 7th place amongst 86 countries after three years of operations with 220,000 distributors and sales of 185 MM US. I was responsible for the Commercial Operation, hiring and training all the different area managers. Introducing all the different lines of products (home & household care, cosmetics, cookware, food complements).
Mexico was considered as the Headquarters for Latam, since after Mexico we repeat the model in Brazil, Argentine, Panama, and Guatemala.
May 1975 - Sep 1983
From Product Manager Assistant to Marketing Director
Gamesa/Nabisco, Pepsico(Frito lay), Warner Lambert,Scott Paper
From Assistant Product Manager to Marketing Director in many US and Consumer Product Companies, from tissue paper to food products, being responsible for Marketing Plans, Marketing Research, New Product , Promotions, Media, and Advertising.
Jan 1981 - Dec 1982
University of Wisconsin (Madison)
MBA with two majors in Marketing and International Business. Graduated in 1982 with 3.5 average.