Work History

Work History
Oct 2009 - Present

Social Media Specialist

Duke Energy
  • Help develop social media tactics that enhance corporate communications objectives
  • Execute social media plans on various platforms
  • Create and implement internal training for social media tools and interaction
  • Help design employee policies and procedures for spokespeople and general employees
  • Offer guidance and support to PR and communications colleagues as they integrate social media into their overall plans
Feb 2009 - Sep 2009

Marketing Account Executive

Creative Services, LLC
  • Develop and maintain relationships with current and potential clients
  • Work closely with clients, creative director and team throughout branding platform development and campaigns
  • Ensure effective communication between clients and agency staff
  • Attend key client meetings to ensure understanding of mission, vision and marketing goals
  • Negotiate campaign details and oversee project work
  • Present proposals and creative work for client approval or modification
  • Delegate tasks to agency team members; ensure work is completed on time and to high quality standards
  • Monitor profitability of client accounts
  • Help develop new business
May 2007 - Feb 2009

Chief Copywriter

PRstore

  • Oversee copywriting department
  • Write, edit and proof copywriting
  • Assist clients in marketing direction and creative development for campaigns
  • Develop and implement corporate marketing and PR campaigns
PRstore is a national franchise providing professional, affordable marketing, advertising and PR to small- and mid-size businesses in a convenient, walk-in retail setting. The PRstore copywriting department is a team of passionate professionals dedicated to providing stellar copy for everything from websites and e-blasts to newsletters and press releases. We are lucky enough to get paid to do what we love to do - communicate.
Apr 1999 - May 2007

Freelance Writer

Self Employed

Assistant editor for Wake Living magazine

  • Wrote, edited and proofread editorial content and ads
  • Assisted in creating editorial calendar, determining and assigning articles, and overseeing freelance staff

- Regular contributor to Charlotte magazine, Greater Charlotte Biz, Charlotte Parent and various other publications. - Copywriter providing Web content, ad copy, advertorials, print marketing copy and press releases to small businesses.

Mar 1990 - May 2001

Executive Elite Customer Service Representative

  • Customer service agent for the airline's most frequent flyers
  • Trained and supervised new agents
  • Monitored and evaluated agent performance

Education

Education
1984 - 1988

BA