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Work experience

Oct 2009Present

Social Media Specialist

Duke Energy
  • Help develop social media tactics that enhance corporate communications objectives
  • Execute social media plans on various platforms
  • Create and implement internal training for social media tools and interaction
  • Help design employee policies and procedures for spokespeople and general employees
  • Offer guidance and support to PR and communications colleagues as they integrate social media into their overall plans
Feb 2009Sep 2009

Marketing Account Executive

Creative Services, LLC
  • Develop and maintain relationships with current and potential clients
  • Work closely with clients, creative director and team throughout branding platform development and campaigns
  • Ensure effective communication between clients and agency staff
  • Attend key client meetings to ensure understanding of mission, vision and marketing goals
  • Negotiate campaign details and oversee project work
  • Present proposals and creative work for client approval or modification
  • Delegate tasks to agency team members; ensure work is completed on time and to high quality standards
  • Monitor profitability of client accounts
  • Help develop new business
May 2007Feb 2009

Chief Copywriter

PRstore

  • Oversee copywriting department
  • Write, edit and proof copywriting
  • Assist clients in marketing direction and creative development for campaigns
  • Develop and implement corporate marketing and PR campaigns
PRstore is a national franchise providing professional, affordable marketing, advertising and PR to small- and mid-size businesses in a convenient, walk-in retail setting. The PRstore copywriting department is a team of passionate professionals dedicated to providing stellar copy for everything from websites and e-blasts to newsletters and press releases. We are lucky enough to get paid to do what we love to do - communicate.
Apr 1999May 2007

Freelance Writer

Self Employed

Assistant editor for Wake Living magazine

  • Wrote, edited and proofread editorial content and ads
  • Assisted in creating editorial calendar, determining and assigning articles, and overseeing freelance staff

- Regular contributor to Charlotte magazine, Greater Charlotte Biz, Charlotte Parent and various other publications. - Copywriter providing Web content, ad copy, advertorials, print marketing copy and press releases to small businesses.

Mar 1990May 2001

Executive Elite Customer Service Representative

  • Customer service agent for the airline's most frequent flyers
  • Trained and supervised new agents
  • Monitored and evaluated agent performance

Education

19841988

BA

References

Michelle Pearson

Michelle and I work closely together to position Duke Energy as a communications leader in the power industry.

Mike Butler

Mike hired me on as copywriter for PRstore and supervised my work throughout my tenure at PRstore and Creative Services.

Please note: This is Mike's cell phone number as I do not have a current business phone number for him.

Portfolio

Summary

Skilled communicator, marketer, copywriter, journalist, editor and customer service advocate. Exploring social media and all its applications for marketing, PR, networking and customer service. Focused on helping people connect and understand one another, and helping companies meet business objectives through social platforms.

WCNC Appearance