Laura Huff

• Evaluated market activity and re-focused marketing strategy for brand positioning and market growth

oDeveloped social media marketing tools

oCreated & maintained blog, Facebook presence, unique drip campaigns

oUpdated website structure and outreach programs to effectively reach new demographics

• Challenged to identify and capture new business development opportunities

oIdentified national and local opportunities, developed marketing program, and captured emerging business ventures

oGuided implementation of business alliance marketing and captured niche market

oDefined company as market leader with $10M in profit growth in 5 months

• Spearheaded design and development of advertising and promotional materials to expand community outreach programs

oDirected 8 weekly promotional 200 member athletic club sponsorship materials, on-site setup, entertainment, acquired member information for database

• Designed, wrote, and directed production of advertisements, promotions, marketing presentations, sales materials, and other client communications

oIntegrated traditional print with Internet technologies to create high-impact multimedia marketing communications; Utilized social networks to maintain relationships

oOrchestrated design and print production of 4,000 piece monthly direct mail campaign

• Assisted coordination of annual gala fundraiser

• Developed and maintained auction list

                  oCultivated and solicited donor contributions

oAcquired and secured auction items that generated donations over $30,000

• Created new database organizational system for donor information and new concepts to support member development and fundraiser program

• Designed and coordinated special event incentives to promote company brand and increase sales

• Developed unique programs within strict deadlines and cost parameters; Targeted and developed new sales territory; Maximized account expansion and retention through translating client needs to product solutions

• Broke company sales record within first 6  months; Generated over 30% of companies revenue

• Secured relationships with key decision makers

• Coordinated executive travel arrangements; Arranged and selected vendors for executive meetings

• Analyzed and assessed international sales trends based on demographic research

• Forecast sales and created updated client membership programs supported from research findings

• Maintained customer relationships throughout Austria, Germany, and the Netherlands

• Interpreted and delivered customer inquires with proposed solutions to all levels of management