Reinaldo Llano

Reinaldo Llano

Summary

Lateral thinker with extensive experience in Media and Telecommunications Executive roles for Bright House Network, America's sixth largest cable company, and $37B industry leader Time Warner. Expertise in strategic planning, community relations, training, budgets, and event management, including multimillion-dollar contribution campaigns. Proven success introducing companywide policies and affinity for forging relationships and partnering with companies to produce new growth and contribution opportunities. Advanced leadership responsibilities over more than 120 staff members and fluency in Spanish. Willing to relocate and travel.

Professional Affiliations & Board Service

  • National Board Member, Afterschool Alliance, 2007 - Present; Chair, Finance Committee
  • Board Member, Central Florida Second Harvest Food Bank, 2007-Present; Secretary and Board Development Committee Chair
  • National Board Member, National Association for Multi-Ethnicity in Communications, 2007—Present
  • Member, Association of Cable Communicators (formerly CTPAA), 2004—Present

                  oAppointed Co-Chair, Forum 2008 Annual Conference, June 2007 - April 2008

                  oMember, ACC Professional Development Committee, 2005—Present

                  oACC: Member, ACC Creative Outreach/Membership Committee, 2005—Present

  • Member, National Society of Hispanic MBAs (NSHMBA), 2004 - Present
  • Member, Public Affairs Society of America, 2004—Present

Work History

Work History
Nov 2004 - Present

Director, Corporate Community Relations

Bright House Networks, Orlando Corporate Office

Responsible for designing and implementing strategies and programs that further our overall goals and objectives: to promote our support for education and afterschool programs; link our elected officials to our programs and causes; leverage our investments to provide opportunities for generating earned media; engage our employees; and, leverage industry diversity best practices to ensure our programs and investments meet the needs, and reflect the diversity, of our customers.  

Accomplishments:

  • Develop corporate community relations strategies and programs; including brand development, public service announcements, and all collateral promoting the companies community relations activities.
  • Manage an investment of over $1 million dollars to Florida Boys and Girls Clubs of America; developed Bright Kids Network program to support Afterschool Programs in Bright House Networks service areas.
  • Negotiate over $70K in annual sponsorships from programming networks in support of Public Affairs-related activities.
  • Direct a Board Leadership Program that trains executives to serve on non-profit boards, create a bi-annual company-wide newsletter; developed employee recognition programs and volunteer grants program.
  • Rebranded the Bright House Networks Star Teacher Awards competition and executive produce an annual awards show for winner.
  • Created financial reporting tools to track, forecast, and report department budgets and expenditures.
Jun 1994 - Nov 2004

Assistant Manager, Corporate Responsibility

Time Warner Inc., Corporate Headquarters

Responsible for financial reporting and department operations with strong emphasize on tracking and analyzing budgets and expenditures for four departments; maintaining integrity in bookkeeping of corporate foundation spending; managing department through corporate and foundation audits; designing new, and improving existing, department processes focused on technology integration and utilization; creating an internal infustructure for reporting corporate contributions company-wide; and, managing employee philanthropy programs.

Accomplishments:

  • Promoted three times in two years to Assistant Manager of Corporate Responsibility through knowledge and history of department programs and software, relationships with divisions, and reputation as problem solver and top producer.
  • Developed and implemented global philanthropy tracking tool (MicroEdge Gifts) across all domestic and international divisions and ensured proper training and support for software.
  • Reported more than $55M in charitable cash and in-kind contributions establishing reporting templates and guidelines, and metrics for in-kind valuations.
  • Created and directed companywide film festival for employees in major hub cities (Atlanta, D.C., L.A., London, and New York) to showcase company-produced programming, raise visibility, support affinity group programming, and promote cross-divisional collaboration among employees.
  • Managed Time Warner Foundation Matching Grant Program; distributed over $2M in contributions to eligible art, cultural, and educational institutions.
  • Successfully outsourced the day-to-day management of two employee philanthropic initiatives-the Employee Volunteer Grants and Matching Grant programs.
  • Planned, organized, and executed biannual, companywide philanthropy summit  engaging 80 executives; developed agenda and managed event.

Education

Education
Oct 2005 - Dec 2007

Master in Business Administration

University of Miami
  • Graduated with 3.6 GPA
Sep 2006 - Sep 2006

Certificate of Completion

Geore Washington University
  • Attended Cable Television Public Affairs Association—Public Affairs Institute.
  • Awarded certificate from the Graduate School of Political Management.
Sep 2002 - May 2004

Certificate of Completion

Boston College Carroll School of Management
  • Attended seminars in Corporate Community Involvement, including The Institute—Corporate Community Involvement, Evaluation and Measurement, and Strategic Contributions.
  • Awarded certificate in Corporate Community Involvement.
Sep 1995 - Jun 1999

Bachelor of Arts

Hobart & William Smith Colleges
  • Studied off-campus and abroad in Los Angeles; Madrid, Spain; and New York City, 1997-1998.

Awards and Recognition

Press Clippings on Programs