Daniel Luca


Joining a professional working environment having a healthy organizational structure that could offer me the possibility to proof my skills and professionally grow.

Work History

Work History
Jan 2009 - May 2010

Country Sales Manager

Sandvik Mining and Construction

# Achieve the sales and profitability targets, established by the Regional Construction Segment Manager

# Establish and secure commitment to current and long-term strategies, objectives & plans and create an organization capable of fulfilling them, with clearly defined and understood responsibilities, authorities and accountability.

# Analyze the external market environment and develop marketing plans and actions to fulfill the short and long term objectives for customer service, profitability and market share development

# Negotiate sales prices with customers according to established sales policies

# Prepare the sales budget and the forecasts together with the local staff

# Organize service activity (warranty, after warranty, break down) and the work of service engineers

# Collect and consolidate market intelligence and knowledge

# Achieve A/R targets (credit days and overdue) and stock targets

# Secure regular follow-up of customers financial standings and to take actions (e.g. restrict credit limits) as appropriate.

# Support actively the sales and service staff in the country, by frequent customer visits

# Perform yearly job appraisals and carry out goal dialogues with the local sales and service staff

# Decide sales and bonus targets for the local sales staff

# Establish training and career plans for the sales and service staff correlated to global training schedule

# Implementation of the new business model agreed on regional level including new system AURORA and reporting system QlickView.

# Keep market share and improve After Market focus and sales revenue. Define new strategy for service activity and reach budgeted figures

# Recover more than 70% from old overdue carried out since last 3 years

# Implement individual target system and follow-up on results

# Improve brand visibility and presence by organizing events with customers (“Quarry academy”, “Sandvik day”)

Nov 2006 - Dec 2008

Country Sales Leader


# Individually responsible for the development and support of a successful distribution network over the country.

# Creating, implementing and supervising price policy and sales strategy.

# Manage distribution channel in order to promote Comfort, Water, HVAC, BMS products. Build sales structure for meeting and exceeding yearly targets.

# Manage and motivate sales team in order to reach personal targets and also departmental targets (AOP).

# Support distributors with sales presentations, solve technical and commercial issues.

# Develop complex marketing actions including product promotions, leaflets and catalogs creation, magazine inserts.

# Sales forecasts and buffer stock estimation in order to optimize product availability (monthly, weekly basis).

# Analyze and define customer service procedures for better order management (project developed with external support)

# Implement SalesForce.com as weekly tool for opportunities, tasks, activities reporting.

Jan 2004 - Oct 2006

Area Sales Manager

Vogel & Noot Warmetechnik

Sales management, Wholesalers management, Sales territory analysis, Market analysis, Product presentation, Contract negotiation, Key Account management, Marketing contract negotiation.

# Provide top-level technical and sales support to existing and new partner companies;

# Participate and organizing marketing activities, technical product presentations;

# Organize “Romtherm” exhibition and different other customer related events;

# Maintain and strengthen customer contacts (end-users and distributors);

# Conclude agreements with such partner companies and maintain partnership

# Fulfill operational objectives.


Feb 1997 - Jun 1997


Orleans University