Annie Everson

Accomplishments

·Worked with Coastal Living Magazine to help ensure continued sponsorship of the Coastal LivingNewport Regatta, as well as coordinating cooperative advertisement in Coastal Living Magazine, which correspond with this annual event.

·Conceptualized, developed and was instrumental in planning Newport Restaurant Week, now in its 5thyear. The event attracts national sponsors (Kendall Jackson Wine, Sam Adams Beer, and American Express) and helps to increase restaurant revenue 30% on average during the weeklong event.

·Active committee member for Tour Rhode Island, a statewide event that served as an opportunity for Rhode Islanders to be tourists in their home state. Over 1000 residents take one of 24 tours to every corner of Rhode Island. I organized and coordinated the four Newport and Bristol County tours for this event.

·Coordinated and managed the volunteer information booth at the Newport Carefusion Jazz Festival and George Wein’s Newport Folk Festival.

·Manage the Newport Stylephile, the lifestyle blog of the Newport & Bristol County Convention & Visitors Bureau. Started in July of 2009, it has already seen over 30,000 unique visitors.

·Assumed in-house graphic design responsibilities for printed and digital material, saving the bureau approximately $25,000 annually in design costs.

·Overall responsibility for all social media. Plan, strategize and implement all social media projects, integrating all channels (twitter, facebook, Flickr, YouTube, blogs) and provide positive brand, image and voice for Bureau. Have accrued over 6,000 followers/friends on social media sites.

·Implement extensive monthly e-mail marketing campaign using Constant Contactâ. Design, write and send out monthly e-newsletters to subscribers. (which has grown to over 50,000 subscribers)

Interest

Co Chair of the City of Newport Energy and Environment Commission, April 2008 – November 2009

Avocational activities include volunteering for PawsWatch, local food, cooking, yoga, traveling and various outdoor sports. 

Summary

Enthusiastic and creative marketing professional who turns great ideas into smartly executed projects. Excellent organizational and communication talents, with proven ability to achieve objectives within strict deadlines. Resourceful, inventive and self-motivated. Strategic thinker, placer of the puzzle pieces and navigator of the social web.

Work History

Work History
2008 - Present

Advertising and Marketing Manager

Newport and Bristol County Convention and Visitors Bureau

  • Evaluate target markets and proposed marketing strategies. Coordinate with the sales and marketing department for the implementation of the marketing plans and procedures. Participate in the development of domestic interactive marketing plans and the execution of traffic driving programs.
  • Coordinate and supply up to date information to the local hospitality industry via monthly e-newsletters.
  • Develop and maintain slide/photo/CD library, and actively seek images for Bureau use.
  • Supervise and coordinate professional photography and video shoots.
  • Manage all social media projects, integrating all channels (twitter, facebook, Flickr, YouTube, blogs).
  • Assist in the management of online programs as it overlays with the offline marketing efforts.
2006 - 2008

Senior Advertising and Marketing Coordinator

Newport County Convention and Visitors Bureau

  • Assist in the coordination of countywide events such as Newport Restaurant Week.
  • Assist in the management of online programs as it overlays with the offline marketing efforts.
  • Work with the Tourism Marketing Department staff to establish monthly industry meetings including the coordination of content and marketing materials for these meetings.
  • Develop positive relationships and a strong network with regional industry marketing representatives.
  • Coordinate, plan and contribute at trade shows and special events.
  • Schedule and production of marketing materials.
2005 - 2006

Advertising and Special Projects Coordinator

Newport County Convention and Visitors Bureau

  • Research, plan, negotiate, and execute media plans for both leisure and corporate travel to Newport County, managed a $250,000 advertising budget.
  • Coordinate the Summer and Winter Package Program. Work with area hotels and attractions to put together hotel packages that help to increase mid-week and off-season business.
  • Coordinate the Newport County Coupon book.
  • Identify and complete special projects as directed by the Vice President of Tourism/Marketing
  • Assist in the coordination of countywide events such as Newport Restaurant Week
  • Provide creative input for website along with web marketing strategies. 

Education

Education
2005 - Present

Bachelor of Science in Business Administration

University of Rhode Island