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Work experience

Sep 2006Present

Sr. Marketing Communications Specialist

Kidde Residential & Commercial
  • Lead communication strategies involving grassroots and traditional PR campaigns, including development of press releases, MAT releases, video news releases, media pitches, letters to the editor, opinion editorials, satellite media tours, public service announcements, desk-side briefings, advertorials, press conferences, and media interviews.
  • Create and edit copy for marketing and advertising collateral, such as print ads, direct mail pieces, e-mail blasts, newsletters, brochures, fact sheets, and Web banners.
  • Arrange logistics for press conferences, trade shows, and other promotional events and attend as a representative of Kidde.
  • Perform market research studies via focus groups and surveys.
  • Serve as a company spokesperson in radio and television interviews.
  • Introduce social media as newest platform to help Kidde and other UTC companies raise brand awareness.
  • Utilize content management system to update company Web site as needed.
  • Collaborate with internal design team to develop appropriate graphic collateral and branding for campaigns.
  • Liaise with external PR agency as needed to provide additional campaign support.
  • Assist in managing crisis communications for product recalls and media stories with potential to impact sales.
  • Assist in the creation and delivery of marketing and sales presentations to secure new or existing partnerships with leading national retailers.
  • Compose reports to be distributed company-wide, analyzing results of promotional campaigns.
  • Inform team of media trends which may affect the fire safety industry.
  • Identify opportunities within existing company partnerships to generate cross- promotions and help increase sales.
  • Manage product samples budget for marketing, retail sales, and commercial sales groups.

Marketing Coordinator/Account Manager

North Star Marketing/Encompass Web Systems
  • Managed events, marketing projects and print projects.
  • Produced and distributed media kits, including copy for press releases, print ads, and other collateral.
  • Coordinated ad placement for clients.
  • Created tag lines and other forms of branding for clients.

Website Project Manager

North Star Marketing/Encompass Web Systems
  • Managed initial implementation of website projects and assigned necessary tasks to appropriate team members.
  • Oversaw graphic design, programming, and setup of Web sites.
  • Responsible for thorough testing of content management system of Web sites before deployment.
  • Responded to client support needs.
  • Wrote and published copy for client Web sites.
  • Provided timely follow-up to ensure client satisfaction.


Print Ads


Press Releases

Specialized Skills

Proficient in computer programs such as Microsoft Word, Excel, and PowerPoint. Knowledgeable in SAS Enterprise Guide and Enterprise Miner. Excellent oral and written communication skills, as well as copywriting and copyediting skills using AP style.