As Chief Operating Officer of Leo Burnett USA, I acquired extensive experience across all marketing channels and excel at driving efficiency and innovation in organizations that thrive on creativity and ideas. While my recent focus has been on change management and “operations”, my heritage is one of marketing excellence having excelled in leading large marketing teams and business development efforts. This combination gives me a broad and unique skill set including both external facing marketing innovation and business development capability coupled with internal facing operational excellence geared to optimize the organization’s core competencies. Together, the end result is organizational alignment ensuring the company is well prepared to efficiently deliver its business strategy with impact and exceptional value.
I have broad experience driving organizational change. Re-engineered internal digital agency, consolidated four production groups into a unified multi-platfrom offering, led agency move to off-shore production and developed an internal technology agency (LB Works). Comfortable with complexity and have the ability to distill, simplify and leverage new ways of working for better, more cost efficient ways of going to market delivering enhanced ROI.