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Profile

Inventive, results-oriented marketing professional with an extensive background in advertising, communications, & sales. Strong ability to work within teams & juggle multiple projects under strict deadlines. 

Professional Experience

Marketing & Communications Specialist

  • Revamped digital newsletter including advertising rate card. Surpassed annual revenue goal over a two-year period with a nearly 15% revenue growth.
  • Develop and strengthen vendor, partner, and exhibitor relationships.
  • Maintain and update association website and social media platforms including content development. Increased social media audience 66.31% over a two-year period.
  • Oversee the planning, creation, and tracking of all marketing programs in coordination with the association’s overall goals including targeted direct mail, statement inserts, social media campaigns, and email marketing.
  • Attend regional conferences to provide event assistance for both conference attendees and exhibitors.
  • Article ‘Marketing Lessons From Clickbait Content’ published in the American Society of Association Executives™ (ASAE) digital newsletter, Associations Now Plus in December 2017.
  • Presented ‘Using Marketing to Drive Membership’ at the 2018 NiUG New Orleans Conference and the 2018 NiUG Discovery Conference.

Director of Marketing

  • Developed marketing strategies based on company objectives resulting in a nearly 17% sales growth during the first year of employment.
  • Designed all marketing collateral maintaining corporate brand standards.
  • Coordinated special events, including the Food & Culinary Expo, Memorial Golf Tournament, and the Employee Picnic.
  • Planned and executed the redesign of the corporate website.
  • Increased meat department sales by 15% with the development department specific Point-of-Sale materials.
  • Revitalized Annual Food & Culinary Expo resulting in record sales and a 23% increase in customer attendance.
  • Awarded 'Employee of the Month' in May 2014.

Adjunct Business & Communications Instructor

  • Taught courses in business and communications specifically marketing, Business Communications, College Writing, Public Speaking, Human Resources, and Entrepreneurship on a term basis.
  • Developed interactive lesson plans meeting course objectives while increasing student understanding of course materials.
  • Consistently received high course evaluations from former students.

Account Executive

(position was eliminated)

  • Responsible for implementing all business-building and relationship-building expectations with assigned accounts.
  • Developed and guided clients from idea to message delivery.
  • Wrote industry specific copy for automotive-related customer newsletter.

Interactive Media Account Executive

(department was eliminated)

  • Developed promotional programs and contest to optimize revenue levels.
  • Increased the digital presence of client base thru the use of Search Engine Marketing, behavioral targeting and digital display ads while consistently achieving sales goals.

Education

M.B.A., Entrepreneurship/Marketing

  • Coursework in Business Administration, Management, Marketing, & Entrepreneurship
  • Member of Delta Mu Delta with 3.8 GPA

B.A., Mass Communication

  • Coursework in Media Operations, Feature Writing, & Advertising
  • Promotion Director; Spectrum Magazine and Opinion Columnist; The Voice.

Project Management, Design, & Writing 

Skills

GENERAL 

Word, PowerPoint, Excel, Outlook

DESIGN & PUBLISHING

 Photoshop, Illustrator, InDesign, Acrobat

EMAIL MARKETING

Mail Chimp, Constant Contact, Informz

WEB MARKETING & ANALYTICS

Google Analytics, Adobe Analytics, WordPress, RiSE

Recommendations

Camille LoSapio, Senior Multimedia Solution Specialist at Townsquare Media

"A goal-driven consultant focused on getting the best results for her clients. Creative & resourceful, Liz continually met & exceeded sales goals. I would hire her again in a heartbeat!"

Brian Zabroski, Vice President at Zodiac Printing

"A reliable self-starter with a unique ability to identify needs & solve problems." 

Holly Patton Shull, Media Buyer at Gregory Welteroth Advertising

"Determination with a splash of humor is the hallmark of her professional expertise."

Matthew Caylor, Director of Interactive Media at MANSI Media

"You can always count on her work to be prompt, accurate, & well thought out. With a project in her hands, I didn’t have to worry; I knew it would be coming in before deadline & would exceed my expectations." 

Kim Vangarelli, Former Corporate Outreach Director at Lackawanna College

"Her ability to connect with her students & her talent at teaching simple concepts, as well as more advanced topics, are both truly superior. She is extremely organized, resourceful & reliable. She accomplishes these tasks with great initiative & with a very positive attitude. Liz is an asset." 

Jack Bransom, CMO & Consulting Broker at Bransom Associates, Inc

"Repeatedly demonstrated a clear headed perspective with the process of both developing & delivering advertising campaigns & detailed follow up marketing programs." 

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