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Inventive, results-oriented marketing professional with an extensive background in advertising, communications, & sales. Strong ability to work within teams & juggle multiple projects under strict deadlines. 

Professional Experience

Marketing & Communications Specialist

• Revamped digital newsletter & developed advertising rate card surpassing annual revenue goal.
• Increased social media audience 10% within first three months of hire.
• Developed multi-medium renewal campaign resulting in a nearly 20% increase of member renewal.
• Maintain corporate website & social media platforms.
• Assist in coordinating event logistics, including contracting, venue set up and design, and required audio visual services.
• Create targeted communications plans for various segments of association membership.
• Responsible for all marketing collateral design, development, & production.

Adjunct Business & Communications Instructor

• Taught courses in business &  communications specifically Marketing, Business Communications, College Writing, Public Speaking, Human Resources, & Entrepreneurship on a term basis.
• Developed interactive lesson plans meeting course objectives while increasing student understanding of course materials.
• Consistently received high course evaluations from former students.

Director of Marketing

• Developed marketing strategies based on company objectives resulting in a nearly 17% sales growth during the first year of employment.
• Designed all marketing collateral maintaining corporate brand standards.
• Coordinated special events, including the Food & Culinary Expo, Memorial Golf Tournament, & the Employee Picnic.
• Increased meat department sales by 15% with the development department specific Point-of-Sale materials.
• Planned & executed the redesign of the corporate website.
• Revitalized Annual Food & Culinary Expo resulting in record sales & a 23% increase in customer attendance.
• Awarded 'Employee of the Month' in May 2014.

Account Executive

  • Developed & guided marketing programs from idea to message delivery.
  • Wrote targeted customer newsletter on a monthly basis.

Interactive Media Account Executive

  • Sold multi-medium advertising packages to a wide variety of clients.
  • Identified new business opportunities & developed revenue-generating sales programs & digital contests.
  • Increased the digital presence of client base thru the use of SEM (Search Engine Marketing), behavorial targeting & digital display ads while consistently achieving sales goals.

Account Executive

  • Examine ratings, research data, market share & analyze programming features of station versus competition to insure sales plans are both strategic and effective.
  • Managed a portfolio of both agency & direct client accounts, which generated $500,000 in revenue per quarter.
  • Recognized for consistently securing new accounts, resulting in an increase in year over year revenue.


M.B.A., Entrepreneurship/Marketing

• Coursework in Business Administration, Management, Marketing, & Entrepreneurship
• Member of Delta Mu Delta with 3.8 GPA

B.A., Mass Communication

• Coursework in Media Operations, Feature Writing, & Advertising
• Promotion Director; Spectrum Magazine & Opinion Columnist; The Voice.

Project Management, Design, & Writing 



Word, PowerPoint, Excel, Outlook


 Photoshop, Illustrator, InDesign, Acrobat


Mail Chimp, Constant Contact, Informz


Google Analytics, Adobe Analytics, WordPress, RiSE


Camille LoSapio, Senior Multimedia Solution Specialist at Townsquare Media

"A goal-driven consultant focused on getting the best results for her clients. Creative & resourceful, Liz continually met & exceeded sales goals. I would hire her again in a heartbeat!"

Brian Zabroski, Vice President at Zodiac Printing

"A reliable self-starter with a unique ability to identify needs & solve problems." 

Holly Patton Shull, Media Buyer at Gregory Welteroth Advertising

"Determination with a splash of humor is the hallmark of her professional expertise."

Matthew Caylor, Director of Interactive Media at MANSI Media

"You can always count on her work to be prompt, accurate, & well thought out. With a project in her hands, I didn’t have to worry; I knew it would be coming in before deadline & would exceed my expectations." 

Kim Vangarelli, Former Corporate Outreach Director at Lackawanna College

"Her ability to connect with her students & her talent at teaching simple concepts, as well as more advanced topics, are both truly superior. She is extremely organized, resourceful & reliable. She accomplishes these tasks with great initiative & with a very positive attitude. Liz is an asset." 

Jack Bransom, CMO & Consulting Broker at Bransom Associates, Inc

"Repeatedly demonstrated a clear headed perspective with the process of both developing & delivering advertising campaigns & detailed follow up marketing programs." 

Maria Statler, National Sales Manager at Sinclair Broadcast Group, Inc.

"She is a team player & always willing to go the extra step. She is dependable & a great asset to any team."