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Inventive, results-oriented marketing professional with an extensive background in advertising, communications, & sales. Strong ability to work within teams & juggle multiple projects under strict deadlines. 

Professional Experience

Marketing & Communications Specialist

  • Revamped digital newsletter including advertising rate card. Surpassed annual revenue goal over a two-year period with a nearly 15% revenue growth.
  • Develop and strengthen vendor, partner, and exhibitor relationships.
  • Maintain and update association website and social media platforms including content development. Increased social media audience 66.31% over a two-year period.
  • Oversee the planning, creation, and tracking of all marketing programs in coordination with the association’s overall goals including targeted direct mail, statement inserts, social media campaigns, and email marketing.
  • Attend regional conferences to provide event assistance for both conference attendees and exhibitors.
  • Article ‘Marketing Lessons From Clickbait Content’ published in the American Society of Association Executives™ (ASAE) digital newsletter, Associations Now Plus in December 2017.
  • Presented ‘Using Marketing to Drive Membership’ at the 2018 NiUG New Orleans Conference and the 2018 NiUG Discovery Conference.

Director of Marketing

  • Developed marketing strategies based on company objectives resulting in a nearly 17% sales growth during the first year of employment.
  • Designed all marketing collateral maintaining corporate brand standards.
  • Coordinated special events, including the Food & Culinary Expo, Memorial Golf Tournament, and the Employee Picnic.
  • Planned and executed the redesign of the corporate website.
  • Increased meat department sales by 15% with the development department specific Point-of-Sale materials.
  • Revitalized Annual Food & Culinary Expo resulting in record sales and a 23% increase in customer attendance.
  • Awarded 'Employee of the Month' in May 2014.

Adjunct Business & Communications Instructor

  • Taught courses in business and communications specifically marketing, Business Communications, College Writing, Public Speaking, Human Resources, and Entrepreneurship on a term basis.
  • Developed interactive lesson plans meeting course objectives while increasing student understanding of course materials.
  • Consistently received high course evaluations from former students.

Account Executive

(position was eliminated)

  • Responsible for implementing all business-building and relationship-building expectations with assigned accounts.
  • Developed and guided clients from idea to message delivery.
  • Wrote industry specific copy for automotive-related customer newsletter.

Interactive Media Account Executive

(department was eliminated)

  • Developed promotional programs and contest to optimize revenue levels.
  • Increased the digital presence of client base thru the use of Search Engine Marketing, behavioral targeting and digital display ads while consistently achieving sales goals.


M.B.A., Entrepreneurship/Marketing

  • Coursework in Business Administration, Management, Marketing, & Entrepreneurship
  • Member of Delta Mu Delta with 3.8 GPA

B.A., Mass Communication

  • Coursework in Media Operations, Feature Writing, & Advertising
  • Promotion Director; Spectrum Magazine and Opinion Columnist; The Voice.

Project Management, Design, & Writing 



Word, PowerPoint, Excel, Outlook


 Photoshop, Illustrator, InDesign, Acrobat


Mail Chimp, Constant Contact, Informz


Google Analytics, Adobe Analytics, WordPress, RiSE


Camille LoSapio, Senior Multimedia Solution Specialist at Townsquare Media

"A goal-driven consultant focused on getting the best results for her clients. Creative & resourceful, Liz continually met & exceeded sales goals. I would hire her again in a heartbeat!"

Brian Zabroski, Vice President at Zodiac Printing

"A reliable self-starter with a unique ability to identify needs & solve problems." 

Holly Patton Shull, Media Buyer at Gregory Welteroth Advertising

"Determination with a splash of humor is the hallmark of her professional expertise."

Matthew Caylor, Director of Interactive Media at MANSI Media

"You can always count on her work to be prompt, accurate, & well thought out. With a project in her hands, I didn’t have to worry; I knew it would be coming in before deadline & would exceed my expectations." 

Kim Vangarelli, Former Corporate Outreach Director at Lackawanna College

"Her ability to connect with her students & her talent at teaching simple concepts, as well as more advanced topics, are both truly superior. She is extremely organized, resourceful & reliable. She accomplishes these tasks with great initiative & with a very positive attitude. Liz is an asset." 

Jack Bransom, CMO & Consulting Broker at Bransom Associates, Inc

"Repeatedly demonstrated a clear headed perspective with the process of both developing & delivering advertising campaigns & detailed follow up marketing programs."