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Profile

Inventive, results-oriented marketing professional with an extensive background in advertising, communications, & sales. Strong ability to work within teams & juggle multiple projects under strict deadlines. 

Professional Experience

Marketing & Communications Specialist

• Revamped digital newsletter & developed advertising rate card surpassing annual revenue goal.
• Increased social media audience 10% within first three months of hire.
• Developed multi-medium renewal campaign resulting in a nearly 20% increase of member renewal.
• Maintain corporate website & social media platforms.
• Assist in coordinating event logistics, including contracting, venue set up and design, and required audio visual services.
• Create targeted communications plans for various segments of association membership.
• Responsible for all marketing collateral design, development, & production.

Adjunct Business & Communications Instructor

• Teach courses in business &  communications specifically Marketing, Business Communications, College Writing, Public Speaking, Human Resources, & Entrepreneurship on a term basis.
• Develop interactive lesson plans meeting course objectives while increasing student understanding of course materials.
• Consistently receive high course evaluations from former students.

Director of Marketing

• Developed marketing strategies based on company objectives resulting in a nearly 17% sales growth during the first year of employment.
• Designed all marketing collateral maintaining corporate brand standards.
• Coordinated special events, including the Food & Culinary Expo, Memorial Golf Tournament, & the Employee Picnic.
• Increased meat department sales by 15% with the development department specific Point-of-Sale materials.
• Planned & executed the redesign of the corporate website.
• Revitalized Annual Food & Culinary Expo resulting in record sales & a 23% increase in customer attendance.
• Awarded 'Employee of the Month' in May 2014.

Account Executive

  • Developed & guided marketing programs from idea to message delivery.
  • Wrote targeted customer newsletter on a monthly basis.

Interactive Media Account Executive

  • Sold multi-medium advertising packages to a wide variety of clients.
  • Identified new business opportunities & developed revenue-generating sales programs & digital contests.
  • Increased the digital presence of client base thru the use of SEM (Search Engine Marketing), behavorial targeting & digital display ads while consistently achieving sales goals.

Account Executive

  • Examine ratings, research data, market share & analyze programming features of station versus competition to insure sales plans are both strategic and effective.
  • Managed a portfolio of both agency & direct client accounts, which generated $500,000 in revenue per quarter.
  • Recognized for consistently securing new accounts, resulting in an increase in year over year revenue.

Education

M.B.A., Entrepreneurship/Marketing

• Coursework in Business Administration, Management, Marketing, & Entrepreneurship
• Member of Delta Mu Delta with 3.8 GPA

B.A., Mass Communication

• Coursework in Media Operations, Feature Writing, & Advertising
• Promotion Director; Spectrum Magazine & Opinion Columnist; The Voice.

Project Management, Design, & Writing 

Skills

GENERAL 

Word, PowerPoint, Excel, Outlook

DESIGN & PUBLISHING

 Photoshop, Illustrator, InDesign, Acrobat

EMAIL MARKETING

Mail Chimp, Constant Contact, Informz

WEB MARKETING & ANALYTICS

Google Analytics, Adobe Analytics, WordPress, RiSE

Recommendations

Camille LoSapio, Senior Multimedia Solution Specialist at Townsquare Media

"A goal-driven consultant focused on getting the best results for her clients. Creative & resourceful, Liz continually met & exceeded sales goals. I would hire her again in a heartbeat!"

Brian Zabroski, Vice President at Zodiac Printing

"A reliable self-starter with a unique ability to identify needs & solve problems." 

Holly Patton Shull, Media Buyer at Gregory Welteroth Advertising

"Determination with a splash of humor is the hallmark of her professional expertise."

Matthew Caylor, Director of Interactive Media at MANSI Media

"You can always count on her work to be prompt, accurate, & well thought out. With a project in her hands, I didn’t have to worry; I knew it would be coming in before deadline & would exceed my expectations." 

Kim Vangarelli, Former Corporate Outreach Director at Lackawanna College

"Her ability to connect with her students & her talent at teaching simple concepts, as well as more advanced topics, are both truly superior. She is extremely organized, resourceful & reliable. She accomplishes these tasks with great initiative & with a very positive attitude. Liz is an asset." 

Jack Bransom, CMO & Consulting Broker at Bransom Associates, Inc

"Repeatedly demonstrated a clear headed perspective with the process of both developing & delivering advertising campaigns & detailed follow up marketing programs." 

Maria Statler, National Sales Manager at Sinclair Broadcast Group, Inc.

"She is a team player & always willing to go the extra step. She is dependable & a great asset to any team." 

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