Lizette Resendez

Summary

A resourceful copywriter and creative thinker with a passion for marketing and over eight years of experience in both small and Fortune 500 companies. 

I love brainstorming on new ways to say the "same ol' thing" - which helps when you're working on 12 catalogs and 24+ websites a year.

Work History

Work History
Nov 2006 - Present

Editor - PBteen

Williams-Sonoma, Inc.

Write and edit all marketing communications with direct response emphasis including e-mails, banner ads and action alerts. Ensure communications adhere to Pottery Barn Style Guide to maintain consistency and standards. Attend project/seasonal kickoffs and work with creative team to meet deadlines. Generate content and manage copy flow for catalogs, social media content, sweepstakes and other external communications.

May 2006 - Nov 2006

Copywriter - Pottery Barn Kids

Williams-Sonoma, Inc.

Assisted Senior Editor in writing copy for catalog, website, online design articles and direct marketing campaigns. Effectively trained incoming editor and copywriter in their new roles.

Dec 2005 - May 2006

Contract Marketing Assistant

The Creative Group

Clients included Macworld Magazine, Gap, Inc. and Studios Architecture. Created press releases and media kits, and conducted monthly competitive analysis of advertisers. Assisted in event planning and booth preparation for the 2006 Macworld Expo.

Jan 2005 - Oct 2005

Technical Copywriter

Applied Materials

Coordinated training events with subject matter experts and international students. Edited online training courses and assisted in desktop publishing and graphic design tasks. 

Nov 2003 - Dec 2004

Marketing Assistant

Sport Clips

Wrote and edited monthly newsletter, press releases and advertisements. Worked as an event planner for national contests and special events, and successfully managed the marketing needs of more than 30 franchises in the southeast region of the U.S.

Sep 2002 - Jan 2003

Editorial Intern

Insite Magazine

Maintained magazine’s monthly schedule and contributed to page layouts, photography and magazine design. Researched, wrote and edited articles, news/business briefs and sidebars.

Jan 2001 - Dec 2002

Entertainment Editor - The Battalion

http://www.thebatt.com/

Hired and trained assistant editors while developing a staff of 20 feature writers for Texas A&M’s daily newspaper. Assigned and edited stories, and introduced new page design ideas. More than 50 CD, book and movie reviews published.

May 2002 - Aug 2002

Editorial Intern

Mixer Magazine

Responsible for researching, transcribing and editing news briefs, music reviews, interviews and articles for national entertainment magazine.

Education

Education
1998 - 2002

B.A.

Texas A&M University

Skills

Skills

Search Engine Optimization

  At PBteen, I’ve gained experience optimizing our brand’s natural search rank by creating metatag descriptions with words and phrases customers most frequently use in their searches. We update these every few seasons as new trends emerge.  

InDesign

Chicago Manual of Style

Associated Press Stylebook

French

Entourage

Microsoft Outlook

Quark Xpress

Illustrator

PhotoShop

Microsoft Office

Spanish