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Creativity without strategy is an empty pinata. A creative execution without a sound strategy behind it won’t earn the best results for your client. It might win you an ad show award, but if that’s your goal, are you doing what the client needs? Or are you doing what you hope will break through an out-of-town Associate Creative Director’s early-morning stupor on judging day, so s/he will notice your clever, cute, or outrageous piece? Sure, I’m proud of the handsome Omni Best of Show award (bookend) on my office shelf. But I’m much prouder of the great results I’ve gotten for clients. Like the following:       • A manufacturing company client whose multi-media campaign earned them a 1400% return

        on their investment.       • An insurance company client whose three-part direct mail campaign went 400% over goal —

        after the first mailing.       • A full-page newspaper ad that drew 150 applications for 12 positions with a KC company

        opening a new office in Jefferson City, MO. I can help you get great results and achieve your business goals — via the strategic application of creativity. Contact me now, and let’s get started. 'Cause nobody wants an empty pinata.

Work experience

Jun 2001Present


Liz Craig, Writer
Oct 1999Feb 2001

Senior Writer

May 1998Oct 1999

Senior Copywriter


Associate Creative Director

Output Technology Solutions
Jan 1987Dec 1996

Senior Writer/Producer/VP

Smith Kaplan Allen & Reynolds

Associate Creative Director

SCG Advertising & New Product Insights




My area of concentration was Radio & TV Writing/Production, though my program also included Journalism, Advertising and Public Relations.

I graduated With Distinction and was inducted into the Honor Society of Phi Kappa Phi.