Objectives: Creation and development of communications and e-marketing tools, focused on the marketing teams, and the comprehension of the production teams. Construction of the communicational brand plan for the breeders market.
Results: I increased the sales on the french breeders market in 10%. I reunited 7 veterinarians for the publication of the book: Le Guide Pratique de l'Elevage Canin. I constructed 7 types of communicational tools surrounding launching products.
- 2008 to 2009 – Trade marketing manager - MARS - ROYAL CANIN – Mexico City Objectives: Definition & execution of the strategic marketing Mexican plan. Construction of the annual marketing plan for North America. Development of the roll out, and price strategy of Mexico by channel, product and SKU. Events organization for the veterinarians and the opinion leaders. Results: I contribute to the increase in sales in 18% and the increase of 8% of the market share in the Mexican market.
- 2007 to 2008 - Marketing international Assistant- MARS - ROYAL CANIN – Aimargues (France) & Barcelone / Madrid (Spain). Objectives: Integration of the Royal Canin proccess. Support on the international marketing plan creation of the company in that year. Creation of a promotion with respect on the rules of a well-known brand for a product launching in Spain. Results: I increase the ROI of the promotion of a new product in Spain by 7%.