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Work experience

nSiteStrategies, Frisco TX
April 2012Current

Strategist & Trainer

Develop social media strategy; create visual content; plan, execute, and analyze social media advertising; build engaged audiences; craft social media strategies; target persona development; audience identification and targeting; developing and maintaining editorial and marketing calendars; and writing original social media content including blog posts, advertising copy, website copy, and posts for Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, and more; email marketing strategy and execution, constructing and delivering training and informational presentations; reporting and analyzing metrics, tying social media performance to larger business goals and initiatives. All content is strategically created to support SEO, brand voice, and personality while encouraging community engagement..

Snelling Staffing Services, Dallas, TX
March 2011March 2012

Social Media Manager

Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across all Snelling brands and products; lead the development of organization-wide social media management standards, policies and rules of engagement for social media; define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success; mentor and provide training to communication and management professionals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks; work with all Snelling brands to explore and identify ways to integrate social media into business strategies and marketing campaigns; apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely; write and publish social media and blog posts, email campaigns, articles, videos and any other means to generate interest in and keep the community engaged; identify and engage brand ambassadors.

Texas LoneStar Staffing, Lewisville, TX
August 2009April 2010

Account Executive

Crafted written marketing material for tailored for various target prospects; initiated company Twitter account and developed community following; created and delivered presentations introducing TLSS and clarifying our offerings, directly resulting in new business; developed and maintained positive relationships in local business networking groups; implemented CRM usage, enabling execution of intentional and controlled prospecting and forecasting

Dale Carnegie Training, Dallas, TX
April 2006January 2008

Account Representative

Represented Dale Carnegie Training at local networking groups, creating new clients and reinforcing the Dale Carnegie image throughout the local business community; created and implemented email marketing campaign; consulted with all levels of clients and prospects from needs assessment to proposal and implementation of training and professional development solutions; facilitated activities, opened sessions, provided guidance and support to participants; handled administrative, planning and implementation responsibilities.


Social Media Strategy

Analysis of existing tools, resources, culture, goals, and needs; target persona development; audience identification; definition and clarification of brand voice and personality; recommendations for paid, earned, and owned traffic.

Social Media Advertising

Understanding of how to get the best results for paid views on Facebook, Instagram, LinkedIn, and Twitter

Marketing Content Creation & Management

Visual and written content strategically designed to appeal to human and automated audiences, published and documented in order to allow analysis, repetition, and duplication as is appropriate. 

Training Development & Delivery

Analysis of current level of performance and learning style, development of curriculum designed to impart desired skills in the desired time, active facilitation of group to promote engagement and retention.