Work

Work History

Work History
2006 - Present

Judge

The Loerie Awards

I've been on the judging panel for the South African Loerie Awards for four years as a judge for the Experiential category and Radio crafts.

Over the years I've also been invited to judge a number of other award shows, among them The London Festivals, The Creative Circle Ad-of-the-Month and Best Ads.

Jan 2005 - Jul 2010

Creative Director

The Jupiter Drawing Room

I was Creative Director of The Jupiter Drawing Room Cape Town heading up 7 creative teams (writers/art directors/digital specialists/illustrators) and working side-by-side with a design department, to enable truly integrated work for clients.

I led the creative work on a financial services account (Sanlam), Hyundai, Windhoek Lager, Musica (an entertainment retailer), as well as campaigns for the Brandhouse Whisky portfolio (including Bell's, Johnnie Walker, Singleton and J&B), Woolworths, Prosper Insurance and Lucky Pet (pet food). I collaborated extensively on accounts like Design Indaba for 5 years as well as earning the agency multiple top accolades from around the world.

I worked in all media from Above-The-Line TV, radio and print/press to Experiential and Experiential Digital, and design work, in campaigns that most often integrated multiple media channels.

Jan 2002 - Dec 2004

Senior Writer

King James
Apr 2001 - Nov 2002

Senior Writer

JWT Cape
1998 - 1999

Copywriter

FCB Jhb
1996 - 1998

Copywriter

DDB South Africa
1996 - 1997

Copywriter

TBWA Hunt Lascaris Jhb

Education

Education
1992 - 1995

B.Comm

University of the Witwatersrand

Merit Award in 1993, Distinction in Marketing in 1995

Skills

Skills

Conceptualiser

Scriptwriter

Creative Direction

Copywriting

One can never be good enough at this. Writing is hell.

Creative Team Management

Listen. All the time.