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Work

Work experience

2006Present

Judge

The Loerie Awards

I've been on the judging panel for the South African Loerie Awards for four years as a judge for the Experiential category and Radio crafts.

Over the years I've also been invited to judge a number of other award shows, among them The London Festivals, The Creative Circle Ad-of-the-Month and Best Ads.

Jan 2005Jul 2010

Creative Director

The Jupiter Drawing Room

I was Creative Director of The Jupiter Drawing Room Cape Town heading up 7 creative teams (writers/art directors/digital specialists/illustrators) and working side-by-side with a design department, to enable truly integrated work for clients.

I led the creative work on a financial services account (Sanlam), Hyundai, Windhoek Lager, Musica (an entertainment retailer), as well as campaigns for the Brandhouse Whisky portfolio (including Bell's, Johnnie Walker, Singleton and J&B), Woolworths, Prosper Insurance and Lucky Pet (pet food). I collaborated extensively on accounts like Design Indaba for 5 years as well as earning the agency multiple top accolades from around the world.

I worked in all media from Above-The-Line TV, radio and print/press to Experiential and Experiential Digital, and design work, in campaigns that most often integrated multiple media channels.

Jan 2002Dec 2004

Senior Writer

King James
Apr 2001Nov 2002

Senior Writer

JWT Cape
19981999

Copywriter

FCB Jhb
19961998

Copywriter

DDB South Africa
19961997

Copywriter

TBWA Hunt Lascaris Jhb

Education

19921995

B.Comm

University of the Witwatersrand

Merit Award in 1993, Distinction in Marketing in 1995

References

Ivan Ayliffe

Ivan Ayliffe - Cult Leader, Web Native (ivan.ayliffe@yahoo.com)

“As far as Creative Directors go, Livio is the absolute creative's creative. His sense of humour, clear direction and ability to pinpoint the most powerful insights mean that anybody who works with him comes away vastly improved. He understands how to filter ideas and is extremely courageous when it comes to original, charming thinking. I'd jump at the chance to work with him again. There just aren't enough Livios to go around.” April 24, 2008

Alexis Roberts

“I have worked with Livio in my capacity as a TV/Film producer, both as an agency producer as well as production house producer. Livio has a profound knowledge of the film process. His approach to projects is both open minded a well as inspiring to all who work with him. He has interacted with many international directors who have found him an absolute pleasure to work with. In an ideal world I would work with Livio on every project he embarked on.He is destined for great things.” July 31, 2008

Paul Sellars

"Enthusiasm, passion and integrity are words that are too often bandied about but they are an inherent part of Livio's make-up." December, 2001

Work

Skills

Conceptualiser
Scriptwriter
Creative Direction
Copywriting
One can never be good enough at this. Writing is hell.
Creative Team Management
Listen. All the time.

Summary

I'm Creative Director and co-owner of &Co. and Derrick. &Co. is a creative consultancy that works on projects taken at risk. Here, I work collaboratively with clients and businesses and fees are performance based. Derrick is an integrated agency that builds brands by providing sustainable solutions. My team and I go beyond communications design and advertising, reaching in and providing an integrated business solution. My experience stretches back to 1996 when I started at Hunt Lascaris TBWA. I subsequently held posts from copywriter to creative director at agencies like DDB, FCB, KingJames and The Jupiter Drawing Room. It gave me the opportunity to build a portfolio of award-winning work across all platforms and media. Work I've produced has received Gold Pencils at One Show, Cannes Gold Lions, Gold Clios, Nominations at D&AD, and over 50 Loerie Awards – 4 of them Grands Prix.

Awards

Loeries: 4 Grand Prix, 9 Gold, 22 Silver, 24 Bronze, 175 Finalists

Eagles: 1 Silver, 5 Bronze, 1 Shortlist

Cannes: 1 Gold, 13 Shortlist

Clio: 1 Gold, 1 Silver, 1 Bronze, 3 Finalists

One Show: 2 Gold, 1 Bronze, 10 Merit, 19 Shortlists

D&AD: 2 Nomination for Silver Pencil, 3 Entry Into Book, Inclusion in D&AD Worldwide Fashion Showcase

My work has appeared in:

  • Communications Arts
  • Lurzer’s Archive
  • The Best of South African Advertising
  • Directory
  • Financial Mail
  • CNBC Africa
  • Campaign
  • Best Ads on TV
  • Ads of World
  • Epica
  • Young Guns
  • And many more

Interests

Inventing, body language, acupuncture, art, film, high-rise apartments, writing screenplays, comics, anime, architecture, the Futurists, cross-country and freeride mountain biking, travel, snowboarding, surfing, furniture design, electronica, recycling, re-using