(Confidential) Inc. – Chicago, IL (Public Relations)
Position: P/T: Marketing and Communications
Duties: Website framework proposals and management, incorporation, trademark, and copywriter protection, online communications, website copy, and project management.
Products: Website, eNewsletters, online communities, online communications
GOLIATH Solutions PLL (SOLD) – Deerfield, IL (Marketing Intelligence)
Position: Product and Marketing Manager
Duties: Online training portal, online product ordering system development, distribution & quality control, cross – functional team management, product roadmaps, inventory management and forecast.
Products: RFID chip, WMS, Online Training & Certification Course, Forecasting and Budget Processes
Whirlpool Corporation – Benton Harbor, MI (Consumer Products)
Position: Global Product Manager – Team located in Milan, Italy and San Paolo, Brazil
Duties: Global team leadership, research and marketing, product specifications and roadmaps, product innovation idea generation, proposing new products, line extensions, and upgrades.
Products: Whirlpool Refrigerated Drawer, Gladiator Series Refrigerator, Whirlpool Wine Product Line, Brastemp Mobile Refrigerator
GE Global Exchange Services (SOLD) – Gaithersburg, MS (B2B Services)
Position - Senior Product Manager
Duties: Team leadership, design and concept proposals, sales coordination, product specifications and roadmaps, competitor research, product benchmarking, VOC research, project management.
Products: Web-based tracking service, internal track & trace system for GE Lighting, Medical, & Transportation
Federal Express Corporation - Memphis, TN (Transportation & Logistics)
Position: Senior Product Manager & Senior Marketing Manager
Duties: Cross-functional team management, proposing and implementing overall new product marketing strategy, proposing and leading new product marketing plan (launch), marketing communications, targeted marketing campaigns, sales collateral, and sales training materials.
Products: AGFS division’s FedEx 1-Day, 2-Day, and 3-Day Freight Services
King Low Heywood Thomas is an independent, college preparatory school serving students from Pre-Kindergarten through Grade 12.
The University of Memphis is a learner-centered metropolitan research university providing high quality educational experiences while pursuing new knowledge through research, artistic expression, and interdisciplinary and engaged scholarship.
April 2009. Featured Professional in American Marketing Association Newsletter.
Award for achieving an unprecedented rate of "unaided reader recall" of FedEx AGFS Freight print advertising campaign. Awarded in 2000.
Marketing division award presented by senior leadership of AGFS Marketing Division for the launch of FedEx Express Saver Freight. Awarded in 1997
Presented to the top 1% of all FedEx employees (along with cash bonus) - received for launch of FedEx AGFS 1Day, FedEx 2Day and FedEx 3Day Freight Services. Awarded in 1999.
Challange: Create a unique gathering spot, outlet and marketplace for artists, crafters, and makers of handmade items inspired by or the result of their personal experiences of what happened in New Orleans and what has appeared in Katrina's wake. It is intended to display the unique and undefinable result the hurricane had on the New Orleans artists' imagination and their various styles. Results: Have a look for yourself.
Challenge: FedEx was launching a new, guaranteed, time-definite, palletized freight service to an audience which identified the FedEx brand with the shipping of express letters, documents and packages. Results: Supervised development of the FedEx Freight Welcome Kit began its distribution in March '97. To date, about 60% of the new customers have immediately activated their shipping account upon receipt.
Challenge: Responsible for officially announcing 1997 launch of FedEx AGFS new-to-market concept of guaranteed, time-definite, palletized freight service to an audience leveraging the existing FedEx brand. (Part of an all inclusive Marketing launch strategy.) Results: According to 2009 Annual Report, FedEx Freight LTL Group - LTL Revenue per Hundredweight (Yield) = $19.07 for 2009
Whirlpool’s Gladiator garage refrigerator designed to run efficiently in the extreme garage environment. Result: As of 2005, new brand catagory "Gladiator GarageWorks Premier Line" has been introduced.
Challenge: shoppers throw out 30% of all the food they buy and this can often be because ingredients are hidden from view by other items in the fridge. Results: New double refrigeration drawer offering a new way to store food in the kitchen.
Properly coded and tagged displays are used by the system to transmit data and then combined with stores sales data to produce store alerts and other reports on consumer behavior.
Strategies for Women Job Seekers: Technology workshop. Presenated as part of 2009 Northside Women's Fair provided by State Representative Harry Osterman.
Presented to senior leadership at GE Global Exchange Services as part of recommendation for entering & managing Logistics venture.
A visual case presented to one of many American Indian Nations located in the USA. Visually heavy presentation of current situation, targets, and next steps involved in taking advantage of energy efficiency programs available through the Recovery and Reinvestment Act 2009. Circa 2010
Presented to IRI as a general overview of Retail Grocery Market. Cira 2007.
The Inbound Marketing Certification acknowledges the recipients proficiency in Inbound Marketing principals and best practices. These principles include: blogging, social media, lead conversion, lead nurturing, and closed-loop analysis. In order to receive the Inbound Marketing Certification, the recipient must pass a comprehensive certification exam with a score of 75% or higher. This certification is administered by HubSpot.
Participants learn tools and techniques of "Bargaining for Advantage", "Negotiation in Complex and Competitive Environments", "Playing the Power Game" (Developing Social Influence and Political Savy) and "Selling Your Agenda" (Techniques of Persuasion).
Participants learn how to apply SIx Sigma tools and methodologies to meet a variety of needs within an organization-wide Six Sigma strategy.
Change Acceleration Process (CAP) participants learn the tools and techniques to become CAP facilitators and help fellow employees accept and accelerate these rapid changes. The skills and tools contained in CAP guide co-workers through the process of accepting change, creating a shared need, shaping a vision and mobilizing commitment, to how to make change last, monitor processes, and change systems and structures to ensure that a process can move from its current state to an improved state.
Product and Marketing
Objective: A challenging position where my background in marketing and communications can be utilized and expanded.
PROFESSIONAL SKILLS
·Demonstrated ability to generate marketing materials
·Demonstrated ability to plan and execute marketing campaigns
·History of success with Designers, Engineers, Architects, Contractors, End-users and Distributers
·Detail and deadline-oriented, able to manage concurrent projects with tight timelines
·Established aptitude to work in a lean environment and be creative with resources
“I worked with Livi on a number of projects for our mutual client Revlon. She was always very helpful and knowledgeable in getting us what we needed to meet our customer's delivery requirements. Everyone in my organization enjoyed working with Livi not only because she was a pleasure to deal with but also she provided accurate information on a timely basis and kept us apprised of any schedule issues that would effect our performance.”
“Right when my organization needed an objective eye to take a look at our efforts to develop new revenue streams, Liv made the time to give us the overhead view we needed. She asked the right questions, challenging some of our assumptions without ever being anything less than professional and personable. As she was working pro bono for our non-profit, it is especially impressive that she earned and kept the trust and attention of our decision makers. Not your typical volunteer!”
“Livi Smith is a good team player and an excellent communicator. I am a first-hand witness of her generous display of time, resources and leadership with organizations in her community, such as The Chicago Lightouse, the Irish-American Alliance and our local LakeView Business Association. I am particularly impressed with her relentless thirst to learn and evolve, which most recently has been expressed in her New Product Development Certification studies as well as her interest - and successful uptake - in public relations. Ms. Smith quickly learned the ins and outs of public relations and leveraged her new skill for the benefit of some very worthy causes. I believe she would be an asset to any company; potential employers should give her top consideration.”
“During her time at Goliath Solutions, Livingston implemented a new process for GSK, that not only saved saved us countless hours of rework, but ensured we had product in the right place at the right time at the right price. I found Livingston to be decisive, fiscally prudent and a true collaborative business partner”