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Education

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Professional Experience

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Summary

Championing marketing, branding and advertising strategy for the digital commerce, online and social media spaces driving YOY increased growth, ROI and revenue.

Global Digital Marketing Leader offering over 15+ years of experience translating business initiatives and marketing strategies into bottom-line results in sales, revenue and client growth. Distinguished background driving profitability through the strategic implementation of digital commerce and marketing programs in the retail sector. Track record of monetizing digital investments with consumer purchase data to achieve meaningful insights. Talented marketing strategist with expertise formulating pivotal revenue turnaround strategies and growing e-business as demonstrated through developing a fully integrated omni-channel marketing campaign targeted at a segment of the competition’s most profitable customers, resulting in a 32% ROI. 

Core Competencies 

  • Digital Delivery Infrastructure
  • Lead Generation
  • Virtual Sales Leadership
  • Integrated Marketing
  • Merchandising Strategy
  • Mobile & Social Media
  • Relationship Management
  • E-Business & Pricing Strategy
  • SEO, SEM & Web Analytics
  • Budget Management
  • Market & Consumer Intelligence
  • Team Leadership
  • Stakeholder Engagement
  • Talent Acquisition/Development
  • Direct Marketing

Summary

I am a diligent finance manager

I have eadnjoyed

  • Sports
  • Music
  • Reading

Notable Acheivements

  • Generated $1.2M in sales through the successful launch of an online beta version of web loans processing e-commerce site complemented by extensive digital and email marketing efforts.  
  • Secured 28% customer acquisition growth via web loyalty for HSBC Bank and achieved 17% web revenue growth for Best Buy.  
  • Delivered a 21% sales increase in 9 months by designing qualitative and quantitative research programs to understand customer needs, test new campaign tactics, and measure customer expasdaerience. 
  • Recognized in the Top 10% of leadership based on overall performance and potential and earned nomination to the Future Leadership Program for advanced executive level training.
  • Drove 32% plus increase in online revenue for national retail clients, Whole Foods, Best Buy, & Walgreen's by developing innovative Social Media, Mobile Commerce and SEO/SEM programs targeting key customer segments.

Web Commerce & Customer Metrics (Before & After)

Education and Professional Development

Master of Business Administration in Marketing, University, City, ST
Bachelor of Arts, University, City, ST

Professional Organizations :  American Marketing Association & Digital Marketing Association

Financial Services E-Commerce Career
Managed Global Digital Marketing Agency
Global PRM / E-Commerce
, AMD
Emerging Markets Brand Lead
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Skills

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