Lissa Wright

Lissa Wright

Business Development

  • Muncie IN


Tenacious, accomplished business development professional offering over 15 years of experience driving revenue through building and maintaining client relationships.  Customer and client lifecycle management expertise focused on sustainable and relevant value. Valuable for both established territory turn around and new territory launches.  Knowledgable in building a sustainable and profit-driven business development plan with growth and/or increased profit in mind.



Bachelor of Science

Harrison College

Bachelor of Science in Healthcare Management

Associates Degree

Harrison College

Associate of Science in Medical Record Technology (Medical Billing & Coding)

Work History

Work History

Insurance Agent

Muncie, IN
2013 - Present

Educate & present appropriate insurance product to eligible consumers & businesses to generate revenue & drive sales.  Formulate strategic sales business development plan and implement plan to facilitate product sales.  Complete all necessary applications & enrollment paperwork.

Director of Business Development

Embrace hospice, Muncie, IN
2011 - 2013

Built market position by locating, defining, developing & influencing business relationships.  Located potential business contracts & set up meetings to facilitate initiating & continued use of contracts via use of services.  Integrated contract requirements with operations.  Educated team on skills such as:  prospecting skills, sales planning, strategic planning, territory management, presentation skills & sales skills.

Account Executive

Amedisys Home Health Care
2007 - 2011

Developed business development & sales marketing plan to achieve & exceed goals & quotas.  Built & maintained new business relationships via educating the customer & using a consultative sales process.  Aligned business development & sales goals with operational goals.  Implemented & managed all community events & community awareness.

Community Relations Director

Southern Care Hospice
2003 - 2007

Built relationships with physicians, hospitals, skilled nursing facilities, & other medical providers to apprise them of the availability of services through the agency.  Met & exceeded referral & admissions goals with team.  Facilitated & implemented all contracts for medical providers.  Trained & gave in-services on team work, sales planning strategies, presentation skills, in-home assessing, & territory management.

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Court Appointed Special Advocate (CASA) Volunteer - 2015 - Court Appointed Advocate representing the child's best interest by making an independent evaluation of what is in the best interest of the child.  Fact-find, investigate,  gather information, interview parties involved in cases, facilitate the court in determining what is in the best interest of the child, advocate via dispositional court hearings on behalf of the child, and monitor the situation via ongoing evaluation of cases until closed.