VP, Internal Medicine Marketing
Lead marketing team for Actonel, the #2 brand in the $5+ billion osteoporosis category, and provide commercial input for several developmental compounds in related therapeutic areas.
- Develop, implement and monitor marketing strategy/plans to grow sales and profitability of the Actonel brand (a 50-50 Alliance with Procter & Gamble).
- As primary alliance representative, ensure SA is represented in key decisions and work to improve efficiency of joint processes.·
- Partner with R&D to develop lifecycle management plan and lead strategy/positioning of lifecycle initiatives to drive profitable brand expansion.
- Establish/Manage high-performing marketing team by attracting top talent and then providing appropriate training, coaching and development opportunities.