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Multimedia Marketing Portfolio

Work experience

Strategic Account Manager

Defense Intelligence Agency
  • Trusted advisor on all IT matters to leader of Directorate's largest customer (3,000 people) that directly supported national security operations.
  • Fostered understanding and closer working relationship between home Directorate and customer Directorate; spearheaded effort to hold joint town hall to facilitate conversation and issue resolution.
  • Led team to create new requirements process and contributed to solution development that reduced delivery time of IT capabilities to warfighters in Afghanistan and Iraq.
  • Active team member for project to revamp Requirements Management; participated in design of workforce pilot, researched best practices and created presentations documenting progress.
  • Created centralized online discussion platform to enhance collaboration amongst world-wide team members and reduce duplication of effort; saved numerous man-hours and expedited customers' requirements.
  • Coordinated with five internal offices for installation of computers at another Department of Defense agency supporting a critical analytic mission.

Marketing and PR Manager

Defense Intelligence Agency
  • Drafted and managed email campaigns for complex IT projects requiring a precisely timed sequence to over 20,000 world-wide customers in a fast paced national security environment
  • Led a team of like-minded people to create the first-ever comprehensive social media strategy across multiple platforms for 2900-person Directorate
  • Integrated multiple platforms to create seamless presence to communicate effectively with customers world-wide, earning praise for the innovative solutions
  • Responsible for marketing and PR projects for IT Directorate. Created a variety of online and offline marketing communications to inform customers of upgrades to existing products/services and new ones rolling out
  • Created online and offline marketing and PR campaigns for IT product rollouts

Nov 2011Present


Agility Marketing LLC
  • Identify clients' ideal customer and create marketing and social media strategies and messages tailored for their business goals; targeted messages decreased time spent online and increased effectiveness of marketing campaigns
  • Create and implement marketing messages for brand awareness and promotion
  • Average 25% increase in online followers and 30% increase in engagement for small business clients
  • Highly skilled content creator: blog posts, articles, e-books, tutorials, audio lectures and podcasts to increase brand awareness and improve online search results
  • Manage online presence for Agility Marketing LLC: two websites, Facebook, Twitter, Pinterest and email marketing
  • Design effective one-time email marketing messages as well as ongoing drip campaigns; average 26% click through rate, higher than industry standard
  • Segment email subscribers by various data points to more accurately target specific subscribers for follow on email campaigns increasing audience engagement and conversion
Oct 2010Aug 2011

Section Chief, Strategic Account Management

Defense Intelligence Agency
  • Led a 14-month, million dollar transformation project of 10 major Strategic Account Management (SAM) activities affecting 20,000 customers world-wide, meeting all project milestones and deliverables
  • Managed a team of five contractors and four government employees to create expanded roles, responsibilities and operating procedures for SAMs
  • Drove development of new training program for Account Managers that enabled them to focus on clear objectives in support of the customer as well as identify support functions needed to ensure customers’ mission success
  • Developed robust presence on all social media platforms to ensure SAMs kept customers up to date on all information affecting their IT services
  • Championed collaboration effort with five other Federal Government Agencies to build internal wiki page promoting cross-Agency sharing of best practices, improving Customer Account Management within each agency
Mar 2003Jul 2007

CSG NGA East Mission Support Superintendent

National Security Agency
  • Dedicated problem solver--created detailed continuity book for 31 office policies/procedures; first ever documentation of processes in high turnover office prevented knowledge loss and eliminated repeated mistakes
  • Managed 4-man team that moved and organized 350 pieces of equipment on 30 pallets to co-locate like items improving ability to track equipment and prevent costly purchase of duplicate equipment
  • Established new reserve requirements for 15 reservists in cooperative effort with NSA Reserve Mission Management and Technical Control Facility management providing reservists with challenging job-related work sustaining DoD's largest SIGINT effort
  • Led team of 5 reservists assigned to NSA's Technical Control Facility--created duty schedules, kept team abreast of current information, assisted team members in obtaining accounts and training necessary to fully perform duties
  • Mentored 11 enlisted personnel regarding reserve career decisions, performance reports and mandatory Air Force Reserve requirements
  • Held leadership positions within NSA's Reserve Intelligence Detachment: NCOIC, Able Element, Team 1 (2004) and NCOIC, Team 1 (2004 - 2005) overseeing 49 reserve personnel
Oct 2000Sep 2004

Requirements and Project Manager

Defense Intelligence Agency
  • Directed the acquisition, packaging and deployment of 8 deployable communications suites for Defense Intelligence Agency's (DIA) DO Directorate support of Global War on Terrorism and OIF
  • Designed a solution for FBI Project Manager of a new site in support of Homeland Defense; collected requirements and facilitated meetings between FBI Project Manager and DIA communications engineers to finalize server and desktop computer specifications; researched and validated the FBI using existing DIA contracts for support and workstation purchases
  • Headed up effort to extend targeted network capabilities to White House Communications Agency (WHCA); worked closely with DIA engineering division and WHCA's Presidential Communications Officer to identify and fulfill all aspects of requirements specifications
  • Coordinated the activities of 5 different offices over a 3-month period to ensure a geographically separated directorate transitioned to DIA's network domain error-free
  • Processed/managed IT requirements for DIA's DS Directorate supporting over 10,000 worldwide customers; responsible for more than $2 billion in technology acquisitions
  • Conducted Market Research Requests to commercial vendors ensuring DIA received the best available pricing for IT equipment saving thousands of dollars
  • Chaired weekly 6-person Information Technology Requirements roundtables to implement the best possible solutions to customer IT requirements; briefed senior personnel on requirements status


Sep 2002May 2006

Bachelors of Science

University of Maryland University College


Customer Experience Management Certification

Strativity Group

Master's Certificate in Project Management

The George Washington University - School of Business[

Contributor to Other Sites

My Social Networks

Professional Workshops and Conferences

  • The Power of  eMarketing Conference, eMarketing Association, October 2012
  • Content Marketing World, Content Marketing Institute, September 2012
  • Email Marketing Boot Camp, American Marketing Association, April 2012


  • Founded marketing and social media company in Nov 2011, launching an online marketing and social media resource for fitness professionals,, and a podcast, The Fitness Marketing Q&A ShowTM
  • Selected by Fitness Professional Online to write marketing articles for their monthly publication; wrote business related articles for FounderSync
  • Wrote and published The New Rules of Fitness Marketing: How to Attract Clients and Build a Successful Business Even if You Hate Selling
  • Assist small business owners by teaching monthly social media seminars at the non-profit Community Business Partnership in Springfield, VA