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Highly successful online marketing and merchandising professional with 10+ years of experience in developing and executing customer differentiating business and product strategies. Expertise utilizing emerging technologies and search engine optimization to increase product visibility and drive revenue growth. Proven record of pro-actively monitoring market trends and leading initiatives to ensure organizational relevancy and success.  Ability to effectively manage multiple external partners and internal cross-functioning teams.  Strong communication, presentation and relationship building skills.

  • Online Marketing
  • Affiliate Marketing
  • Account Management
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Product Marketing
  • Project Management
  • Social Media
  • Public Relations

Work experience

Nov 2010Present

Digital Product Manager

Cox Media Group

Develop overall strategy and road map for digital portfolio from the conceptual stage through product life cycle, including competitive and technical assessment, requirement documentation, facilitating test execution and benchmarks.  Effectively position digital portfolio to consumers via various online channels including deal syndication, display advertising, email marketing and search engine marketing (SEM).

●    Successfully launched group buying platform Valpak Deals to franchise network.

●    Achieved average conversion rate for consumer acquisition of 30% in first three (3) months.

●    Ongoing management of agency relationship, media budget and product enhancements aimed at achieving

      low CPA and effective ROI.

Jul 2006Oct 2010

Manager, Product Merchandising


Directly managed marketing relationships for strategic partnerships, including American Express Travel, AOL Travel & Commission Junction (branded affiliate program).  Under deadline, successfully launched full-scale promotional campaigns supported through website placements, search engine marketing (SEM), social media and email marketing. Analyzed market intelligence and trends to establish annual merchandising calendar, defined overall marketing strategy and worked with both design and development teams to strengthen product placement within the travel vertical.

●      Collaborated with the design, functionality and development of new user interface for core hotel booking 

        engine, resulting in a 16% conversion increase.

●      Established detailed marketing requirements for merchandising enhancements aimed at increasing

        conversion, including scalable promotional pages, in-path messaging, product cross-sells and deal 


●      Prioritization of large-scale marketing projects and monitoring bug fixes while communicating partner

        expectations to internal development teams.

●      Disseminate weekly and monthly promotional reports providing recommendations for leveraging and

        promoting all deals across multiple distribution channels, while working with Quality Assurance teams to

        ensure 100% error-free delivery.

●      As a result of increased marketing presence, grew branded affiliate program by 65%+ in 2009.

Apr 2004Jul 2006

Affiliate Marketing Manager


Led team responsible for growth of 2,000+ private-label websites generating $87M in annual revenue. Directly managed Top 25 strategic accounts representing 80% of network revenue, including Continental Airlines, Automobile Association of America (AAA), Marriott International & Disney.  Worked directly with business development to onboard new accounts, establishing both HTML and XML based websites utilizing multiple products, including hotel, car, air and packaging. Effectively managed relationships and multiple business models while becoming fully proficient with the principles of affiliate marketing, search engine marketing and online merchandising.

●      Organized department utilizing to manage business development leads, contracts,

        quarterly sales figures and partner correspondence.

●      Developed and executed annual customer satisfaction survey, achieving consistent scores of 84%+ on

        average (exceeding partner expectations).

●      Created SEO website evaluation process, hosted teleconferences to educate both external and internal

        stakeholders of SEO/SEM best practices and managed relationship with third party SEO consulting


●      Implemented Strong Mail CRM system enabling mass email capabilities for program.  Wrote and

        disseminated all partner communications, including monthly partner newsletter, new product

        announcements and system outage notifications.

●      Represented World Choice Travel at Search Engine Strategies trade shows and assisted with event

        logistics for annual partner conferences.

Aug 2000Sep 2003

Marketing Coordinator

Sundial Financial Group

Executed successful online and offline marketing strategies aimed at new business acquisition for independent financial advisors. Efforts included seminar event logistics, local advertising (traditional media) and public relations.


Aug 1999Dec 2003


University of South Florida

Public Relations campaigns completed for Bayfront Medical Center, St. Pete Times Forum and USF School of Performing Arts. Byline Crow's Nest.


Adobe Photoshop
Working knowledge of Cascading Style Sheets (CSS)
Word Press
Google AdWords Management
Microsoft Office Suite: Word, Excel, PowerPoint
Microsoft XP Server, Windows 7