Lisa Meyer


Lisa Meyer is a passionate and committed professional with 23 years B2B marketing experience, working in large, multi-national corporations, mid-tier organizations, and small entrepreneurial firms.  Her career history has spanned a wide variety of vertical industries and market segments.  Career accomplishments include successfully working with top management to strategically align marketing with corporate goals, defining and implementing strategic marketing initiatives, and evaluating and acting on business opportunities that help drive market and revenue growth.

Lisa has a strong ability to understand complex business and technical concepts and translate those into powerful industry solutions and market messages.  Lisa is experienced in all facets of strategy development, brand positioning and management, solutions development, market research and analysis, marketing communications, and public relations.  This set of competencies has enabled Lisa to critically analyze a market space and identify and develop the solutions that offer the best market opportunities, motivate cross-functional teams to collaborate, and translate strategy into tactical approaches that sets the organization apart and advance's the company's goals.

Lisa's experience covers a range of competencies; including:

  • Leveraged specialized skills in rebranding and repositioning organizations to capture broader market opportunity.  Rebranding efforts required moving organizations in a new direction, necessitating organizational alignment, buy-in, and collaboration.  Rollout efforts have included a wide range of activities:  organizational name changes, traditional marketing initiatives (advertising), online/Web 2.0 activities, customer intimacy programs, and public relations.
  • Managed primary and secondary research efforts to establish business cases, clarify differentiators, and incorporate the voice of the customer in the development of solutions.
  • Launched efforts to identify new market opportunities, facilitated internal processes to achieve consensus, and developed, packaged and brought to market new solutions.
  • Led strategic planning efforts, which included segmentation, targeting, and prospect profiling and qualification.  Efforts also included the development of key account programs.
  • Created differentiated and compelling content and thought leadership, working collaboratively with subject matter experts.  Efforts have included developing reports, surveys, business books, conferences, executive forums, and online content (blogs, wikis, Twitter) to promote knowledge and expertise, point of view, and to solidify positioning.  To advance market position, co-created content/co-branded materials with Financial Times, Economist Group, Wall Street Journal, Fortune magazine, as well as leading business schools, associations and professional organizations. 
  • Tied corporate strategy/marketing strategy to tactical demand generating initiatives that included a wide range of marketing activities, including webinars, events, virtual (online) events, interactive marketing, public relations, etc.

Work History

Work History

Jan 2007 - Present

Director of Global Marketing and Strategy

ISI (Image Solutions, Inc.)

(consultant from August 2006 to January 2007)

A $40-million privately held enterprise software product, consulting, and outsourcing company.

Director of Global Marketing and Strategy Oversee global corporate and product marketing, comprising overall corporate strategy and direction, product vision, brand management, and communications for existing and new solutions/ products/services. Collaborate with senior executive team to redefine this fast-growing software and services company’s market position and to leverage business and regulatory shifts and buying patterns of target markets so as to positively influence the company’s market share growth and revenue and profitability.Since January 2007, boosted market share from 27% to 53% among global 50 pharmaceutical companies in one product category. Company revenues during the past two years have grown by 35% per year.

·Spearheaded various voice-of-customer initiatives, including Client Advisory Board – a "who’s who" of leading biopharmaceutical companies that provide input and direction on corporate strategy, priorities, and investments.

·Led the strategic planning process, working collaboratively with senior executive team and business area heads to formalize the company’s strategic plan and operationalize the plan through specific product, business, and marketing tactics.

·Develop strategies and tactics to increase market penetration in emerging Asian markets by working with an alliance partner to develop Japanese market specifically and to stimulate adoption of technology.

·Grew marketing organization from 2-person team to 8-person team while building solid infrastructure for campaign execution, including a marketing automation tool that not only helps execute programs but also helps establish ROI metrics for all marketing investments.

·Collaborated with business development to develop robust channel program, which included joint offerings and go-to-market programs with Microsoft, EMC Documentation, Adobe, as well as other niche players.

·Established overarching corporate branding program, including branded thought leadership programs directed at senior IT executives and functional executives across the pharmaceutical enterprise.

·Collaborated with CEO and senior executive team in setting strategic direction of sales and business development teams and in determining and delivering highly focused tactical execution of the organization’s strategic plan. Reengineered sales processes and Six Sigma methodologies redefined the entire lead-generation-to-service-delivery process.

2006 - 2007

Independent Contractor/ Marketing Consultant

Meyer and Associates

As an independent marketing professional, specialized in helping organizations identify new market opportunities, create plans to gain share and revenue, and implement programs. 

Getzler Henrich & Associates: Turnaround and Financial Consultants, New YorkA financial consulting firm specializing in Six Sigma/Lean, operational restructuring, performance improvement and financial advisory services.

Independent Contractor, Marketing ConsultantWorking with leading New York turnaround and crisis management consulting firm to market to a broad range of constituents: bankers, attorneys, investment bankers, private equity groups, and other firms. Provided marketing strategy and performed ongoing market analysis, plan development and execution, as well as program management of all tactics.

2003 - Feb 2006

Director, Global Marketing

FCG (formerly First Consulting Group)

A $260-million public IT consulting, systems integration, and product company serving the health care and life sciences industries.

Directed global marketing activities for life sciences practice, a key business unit of the firm. Directed product marketing for enterprise software applications aimed at pharmaceutical and hospital markets, including product strategy, bundling, pricing, identification of channels, and promotions.

2001 - 2003

Director of Marketing

A fast-growing, $40-million IT services firm serving the life sciences industry.

Built marketing function and created turnkey marketing programs aimed at generating new business. Worked closely with senior leadership to analyze statistics and review market analyses in order to determine customer needs and develop solutions aligned with market needs. Tracked and reported on the effectiveness of marketing programs and promotions and measured overall program effectiveness.

1997 - 2001

Director of Marketing Communications


One of the world’s largest and most successful publicly held management consulting, IT, and outsourcing firms. Supported broad range of vertical industries, including retail, consumer products, health care, life sciences, and financial services.

Director of Marketing Communications, 1998–2001

Oversaw all facets of strategic marketing and communications programs across primary vertical groups. Served on core marketing team to drive global 

rebranding. Directed internal staff writers, designers, PR agency, and freelancers in the execution of marketing communications programs and governed associated budgets. Headed all media and technology analyst communication activities, particularly those involving brand initiatives. Launched new service offerings.

Director, Territory Marketing, Northeast, 1997–1998

Established marketing organization for start-up function in organization’s largest and most profitable region. Created and implemented strategic marketing and communications programs. Oversaw marketing associates and supervisors. Liaised with agencies that executed programs.

1990 - 1997

Global Marketing Director, Healthcare & Life Sciences


A $14-million professional services firm.

Global Marketing Director, Healthcare & Life Sciences, 1993–1997

Served in many strategic marketing roles to advance brand and market presence globally. Supervised marketing strategy through execution. Played key role in expanding company presence in all life sciences segments via market research and analysis.

Marketing Associate, Office of the Chairman, 1990–1993

Implemented national media relations programs with a focus on national and international media coverage for company’s senior executives (CEO, COO, VPs). Drafted press releases, wrote newsletter and byline articles, created corporate profiles, and handled media inquiries, conducted media training, and prepared executives for interviews.



Bachelor of Arts



Marketing Competencies

·        Marketing strategy ·        Market expansion initiatives through various voice-of-customer programs ·        Brand positioning ·        Segmentation, targeting, prospect profiling & qualification ·        Solutions marketing and solutions management ·        Competitive differentiation, solution positioning, packaging & pricing ·        Marketing communications ·        Demand generation - online & offline ·        Requiring Partner co-marketing, business development, channel, and reseller programs