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  • Specialist in growing unique emerging brands.
  • Extensive entrepreneurial experience.
  • Creative strategist that consistently increases revenue without adding  overhead.  
  • Strong desire to face new challenges and can easily adapt to changing market conditions.
  • Adept at creating synergy between marketing and operations.
  • Extensive experience in Real Estate/Residential Construction.  



Owner /Mobile Boutique & Event Producer

The Vintage Lifestyle Experience, LLC


Project Manager

Tenth Person Marketing

Partner with clients to develop their brand and create cost-effective sales/marketing strategies. Expertise in identifying and penetrating new markets, developing strategic relationships and sourcing vendors.  Have worked with diverse clientele; including small business owners, volunteer committee members and Fortune 500 executives.

  • Created client brand image strategy; encompassing website development, sales office design, marketing materials (virtual video, direct mail etc.) leading to expanding overall customer reach and brand image.
  • Consistently manage projects to completion on time and within or below budget.
  • Source and manage new vendor/contractor;  resulting in higher quality results at lower costs,creating a new brand standard. 

Director of Operations/Marketing


Led the formation and staffing of multiple office locations for national real estate company. Cross-functional responsibilities included: design/build process, budget management, day to day operations and directing national brand marketing campaign. 

  • Managed 6 locations; responsible for recruitment and management of 25+ sales support team. 
  • Met investor goals by opening 6 retail locations in 7 months; consistently met budget parameters for each project while maintaining brand quality.
  • Liaison between all outside teams (design/build, property owner, construction); able to keep company objectives aligned and stay within budget.
  • Instrumental in creating an award-winning design for the Chicago flagship retail store.

VP Operations/Managing Partner

New Home Finders

Co-founded new business model specifically for the new home market.  Administered the entire business from the ground-up including, creation/implementation of business plan, day to day operations, business development strategies, client management and P&L responsibilities.

    • Recruited and managed sales and office staff.
    • Exceeded first quarter sales projections by 30%, through implementation of cost effective marketing strategies.
    • Oversaw award-winning media campaign; resulting in unprecedented media coverage for a start-up company.
    • Generated brand synergy and reduced start-up costs by developing relationships with co-branders.
    • Developed new business model by focusing on customer needs and filling a market demand. 
    • Designed custom database program to accommodate customers more efficiently and to reduce the purchase cycle time. 
    • Launched consumer magazine (80k+ circulation in first year); increased brand value and awareness, without increasing overhead through strategic partner negotiations. 
    • Analyzed builder-client needs and developed trademarked services and programs.

Director of Marketing

Bigelow Homes

Managed marketing and strategic planning in streamlining of product line for well established builder. Promoted twice, lastly to Director of Marketing. Responsibilities included: market research, special event and media management, sales office design, model merchandising and website development.

  • Increased traffic by 15% and sales by 20% through refinement of market segmentation and client education programs. 
  • Built strategic alliances with key industry market leaders resulting in a broader customer base and reduced budget.
  • Implemented targeted marketing strategies and increased brand name recognition of new product line. 
  • Introduced diversified research program; directly resulting in higher customer satisfaction and referral rate.

Other Work Experience

Executive Director, Homebuilders Association of Lake County, Vernon Hills, IL

Special Events Manager, Homebuilders Association of Greater Chicago, Oak Brook, IL

Account Adminstrator, The Breeden Company, Deerfield, IL and Association Management Group, Skokie, IL

Director of Public Relations, Automotive Service Councils, Elmhurst, IL


Aug 1981May 1985

Bachelor of Arts

Northern Illinois University

DeKalb, IL 

Professional Portfolio Samples

Other Experience

    • Organized campaign fundraiser for state Senator
    • Managed charity event for Children’s Memorial Hospital, Chicago
    • Guest lecturer at local senior organization
    • Course work: Social media; Certified Sales Professional (CSP); volunteer management, Tom Richey’s “Top Gun Marketing”; ABR; IRM 


Illinois Real Estate Broker (1999) 

CSP (Certified Sales Professional)

Past member of:  Home Builders Association (local/national); Meeting Planners Int’l; Chicago Society of Association Executives 

Former Board member of PRSSA